This is the first part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights.
Part One: Volume. (more…)
There’s a surprising number of Apple hardware and software launches that haven’t gone well.
Antannagate in 2010 forced Steve Jobs to call a press conference, offering free cases to all iPhone 4 buyers. (more…)
Some things just make sense immediately, don’t they?
For most of us, social media provides a more socially acceptable forum to air out our fleeting opinions and emotions. (more…)
As a marketer, ROI (return on investment), defines the success of a campaign, and informs decision-making and budget creation all the way throughout the enterprise up to the C-suite. (more…)
Influencer marketing involves identifying key individuals who can deliver important content to your target audience. (more…)