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Social Listening and the Fashion Industry: What’s the ROI?

Fashion is a topic that never goes out of trend on social, and there’s so much to be learned from what’s being said and by who. There’s no doubt that social media provides a wealth of opportunities for fashion brands … Read more

Marketing By Gemma Joyce on September 22nd 2017

Burrito Buzz: Can Social Data Help Chipotle Regain Popularity?

Every Chipotle lover remembers the old days of waiting in long lines, sometimes out the door, dying to sink their teeth into a burrito (and MORE than willing to pay extra for guac). But it’s no secret Chipotle’s popularity has … Read more

Customer Story: How Wargaming Weaves the Voice of the Player into its Strategies

Confession: I am not a gamer, aside from one summer circa 1998 when I played Crash Bandicoot on my friend’s 14 inch portable TV screen for 7 days straight. Another confession: I wasn’t very good. That friend, Sadie, is now … Read more

The Top Ten Most Influential MPs on Twitter

Being a Member of Parliament is no easy job. Tough decisions, long hours, and millions of constituents. While the cheap drinks in the Strangers bar might lessen the blow a bit, no one could argue being an MP is a … Read more

Influencers By Joshua Boyd on September 21st 2017

Customer Story: Co-op’s Support of the #ReverseAdvent Campaign

Last year, Co-op supported the #ReverseAdvent trend over the Christmas holiday period on social media. The trend saw the public saving one item – usually an item of food – each day of Advent, and then, on Christmas Eve, they’d … Read more

Brands By Jordan McDowell on September 20th 2017

Don’t @ Me: Reasons Why Twitter Threads Are Great

So much has been written about Twitter threads of late that it’s as if a new social media platform with many thousands of users has hit the internet by surprise, ripe for thinkpieces on their merits and downfalls. Politico calls … Read more

Commentary By Gemma Joyce on September 20th 2017

6 Essential Market Research Lessons For Marketing

Enthusiastic praise, frequent boosts in industry publications, social engagement and shares…By these measures, our marketing at Cascade Insights was, well, awesome. Especially seeing as we have a pretty niche focus: market research for B2B software companies. But, as we’ve said … Read more

New Vizia 2 Visualizations: Bringing Your Data to Life in More Ways Than Ever

At Brandwatch, we use Vizia 2 in a variety of ways. If you sit in the engineering department, you’ll see how many new data sources have been added to the platform that day. If you sit with our sales teams … Read more

By Emma Shanahan on September 19th 2017

Virgin Media, GAP, Scotch & Soda: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more

SHOCK DATA: Thousands React to Mario’s Nipples in Super Mario Odyssey Promotion

The world needs light hearted stories at the moment. That’s why one of the biggest trends on social this week saw people rally around Super Mario’s nipples. The revelation came when Nintendo released a bunch of announcements from the upcoming … Read more

Entertainment By Gemma Joyce on September 15th 2017

The Top 10 Most Influential Food Bloggers on Twitter

Running a food blog might sound like a nice idea, but creating a successful one takes hard work, dedication, personality and excellent presentation. That’s why while thousands of food blogs exist, only a few of the most influential food bloggers … Read more

Influencers By Gemma Joyce on September 15th 2017

Competitive Benchmarking: What It Is and How To Do It

Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time. This will often … Read more

Marketing By Joshua Boyd on September 14th 2017

Apple Event Data: The iPhone 8, The iPhone X, The Apple Watch Series 3 & ANIMOJIS

Tim Cook and friends took to the stage in the Steve Jobs Theater yesterday to announce Apple’s latest offerings – offerings he hoped that Steve would be proud of. Amongst them were the iPhone 8, the hotly anticipated (and leaky) … Read more

Trending By Gemma Joyce on September 13th 2017