I Spent a Week With a Brandwatch Vizia Screen on My Desk. Here’s My Review

Last week I spent four solid days face to face with a Brandwatch Vizia screen displaying all my key numbers, breaking news and more. It was a big change from the usual way I work and, as far as I’m aware, it hasn’t been done before. Your own personal command centre isn’t generally how we […] Read more

Opinion By Gemma Joyce on March 20th 2018

Introducing Explore + Entities: No-Nonsense Intelligence

Most product launches contain nonsense. “AI-Fuelled Social Insights Platform”. “Aggregated Real-Time Customer Experience Clouds”. These phrases sound grandiose but it’s difficult to determine what they mean, let alone what value they’d provide you. At Brandwatch we prefer clarity. No buzzwords, just clear descriptions. So, here are two product updates (minus buzzwords) which can make your work easier and […] Read more

Product By Phillip Agnew on March 20th 2018

More Tabs, Please #15: Mafia Fighters, Online Horror, and Moomins

Here we are again. It’s that time of the month where the days begin to drag again as payday seems so close and, yet, so, so far. I’m already in rationing mode. So, to cheer you up, here’s the usual reads, watches and listens for this week. The listen-along album this time is Superorganism’s self-titled […] Read more

Culture By Joshua Boyd on March 16th 2018

10 Influential Sports Journalists on Twitter

We love an influencer list, us. That’s why the Brandwatch React team took to Brandwatch Audiences to rank influential sports journalists on Twitter these days. While never free from politics, sport can bring people together and provide at least some respite from the friction and hardship of day to day life. The people who tell […] Read more

Influencers By Gemma Joyce on March 15th 2018

How Brand Reputations are Under Threat in 2018

There have never been so many ways for brands to assert their identity and to engage with customers. Whether it’s using social media channels to share content, reaching out to consumers via a tightly constructed PR campaign or responding to reviews, brand managers have more opportunities than ever to market their products. Global brands are under […] Read more

Marketing By Simon Wadsworth on March 15th 2018

Creativity and Social Data: “Plausibility is the enemy of insight”

When I talk to people about my job analyzing social data, they rarely look excited. To be fair, if your only experience of “analyzing data” is a repetitive Excel task you were made to do at school or in your first job then I can understand why. But the reality of my job goes way […] Read more

Commentary By Gemma Joyce on March 14th 2018

Amazon Echo v HomePod v Google Home: The Smart Speaker Data Showdown

It was only a matter of time before the Brandwatch React team fired up Brandwatch Analytics to examine the smart speaker data and determine which of the most popular devices is social’s favorite. 56.3 million smart speaker devices are expected to ship in 2018 and the market is tough, with Google, Amazon and Apple all […] Read more

Topic Analysis By Gemma Joyce on March 13th 2018

More Tabs, Please #14: Neural Networks, Scientist Stories, and Longreads

Welcome, welcome, welcome. It’s Friday and, if you don’t have a life, today’s edition will get you through the weekend. Over in the UK the snow has gone and it’s nearing Bag of Cans Weather. Nice. This week’s album, to get us prepared for cans of Zywiec and terrible BBQs on the beach is The […] Read more

Culture By Joshua Boyd on March 9th 2018

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Sometimes it all just gets too much, and you’ve just got to quit. That humans are “social beings” has taken on a whole new meaning in the last few years, with the proliferation of different social media platforms on which to sculpt our carefully curated identities. Despite this wave of incredible connectivity and collaboration potential, […] Read more

Commentary By Gemma Joyce on March 9th 2018

KFC Ran Out of Chicken, But Managed to Turn the Conversation Around

When KFC ran out of chicken in the UK recently, the reaction was unforgiving in its volume and its hilarity at the expense of the famous chain. The Brandwatch React team gathered mentions surrounding the the lack of chicken to see how the apparent “crisis” would be perceived by KFC fans and how a response […] Read more

Trending By Gemma Joyce on March 6th 2018

New Report: Which Brands Deliver the Best Customer Experience?

We use social media as an outlet to vent our frustrations. We use social media to research brands and get suggestions before we purchase products. We reach out to brands on social media, and expect them to respond to us. As a reflection of both a brand’s promise and a commitment to customer service, social […] Read more

Research By Alex Jones on March 6th 2018

Oscars 2018 Data Round-up: How ‘Get Out’ Took Over Social Media

It’s time for Brandwatch React’s annual review of Oscars social media data and, spoiler alert, ‘Get Out’ absolutely bossed it. Last night the glitziest event of the year saw standout speeches, red carpet squealing and Meryl Streep updating her own meme. As the stars were busy having a ball, the Brandwatch React team has worked […] Read more

Trending By Gemma Joyce on March 5th 2018

How Social Listening Can Help You Create Customer-Centric Content

A recent study showed that 95% of adults between 18-34 years old follow a brand on social media. That’s a huge pool of potential customers, but in a busy online space capturing their attention is no easy feat. That’s why a customer-centric content strategy, that focuses on their needs and interests, is vital for attracting […] Read more

Marketing By Shivam Joshi on March 5th 2018