Death of the Mall: Retail Brands Must Update Aging Approaches To Customer Experience

Southdale Shopping Centre, Minnesota, was opened in 1956 with people in mind. The building, celebrated as the first ever shopping mall, was designed by Austrian-born Victor Gruen who wanted to bring a slice of Viennese culture to the United States. … Read more

Commentary By Gemma Joyce on June 22nd 2017

5 Ways Businesses Can Cultivate a Data-Driven Culture

The pressure on organizations to make accurate and timely business decisions has turned data into an important strategic asset for businesses. Booming data-driven has never been more important. In today’s dynamic marketplace, a business’s ability to use data to identify … Read more

Commentary By Ronald van Loon on June 22nd 2017

Image Analytics is the Future of Social Listening. Here’s What You Need to Know

In a hostile universe of social networks in which platforms are either expanding or fading, the marketers’ toolkit is never complete. But while some platforms have died and others have proliferated, there’s a growing need for the ability to understand increasingly visual-oriented conversations, … Read more

Marketing By Gemma Joyce on June 21st 2017

Case Study: AOL Evaluates U.S. Consumer Propensity for American-Made Cars

A Ford was my first ever car. I was 18. You never forget your first car. It was a white Ford Fiesta, it didn’t have power steering, the seats felt like crushed velvet and the driver door wouldn’t unlock from … Read more

Case Study By Hannah Tregear on June 21st 2017

Chris Owen: Dynamic isn’t Always Best

Tell you what, the A12 might have some wonderful British countryside either side of it (as well as a metric ton of roadkill), but what it certainly doesn’t have is a particularly rich vein when it comes to roadside eateries – … Read more

Commentary By Chris Owen on June 20th 2017

Win New Business: 7 Ways Your Agency Can Deliver More Insightful Pitches

The agency game is constantly evolving, and though change is not always easy to adapt to, there is no denying that it is an exciting time for digital marketers to push their boundaries and compete successfully to win new business … Read more

Marketing By Ruxandra Mindruta on June 20th 2017

5 Tips on Scaling Customer Experience To Win and Nurture Customers

On a scale of 1 – 10, how can you rate your present customer experience? Irrespective of your business offering or service, customers are the lifeline of your business and reports show that amazing customer experience can increase sales by … Read more

Marketing By Pius Boachie on June 19th 2017

BuzzFeed, TJX, Netflix: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more

E3 Live Blog: Reaction to Major Conferences and Games in Social Data

The Brandwatch React team has been tracking social media’s reaction to E3 2017, providing social data round-ups of each major conference and live tweeting data as we go. If you’re interested in the methodology of this data, click here. And if you’d just … Read more

Entertainment By Gemma Joyce on June 15th 2017

The Top 5 Image Recognition Tools

The key to making the most of image recognition is to see what images your audience posts about you, your competitors, and the market in general. Once you have these images you can undertake analysis, better understand your brand, know your customers … Read more

Marketing By Phillip Agnew on June 15th 2017

The Internet Reacts to Orange is the New Black Season 5 in Four Social Data Charts

Orange is the New Black season 5 has hit screens across the world. A bunch of avid Netflix fans, otherwise known as the Brandwatch React team, have crunched the data on the latest season to provide a spoiler free set … Read more

Entertainment By Gemma Joyce on June 13th 2017

WWDC, Comey, J. Crew, and Social Data: The Week in Review

It’s everyone’s favorite time. The moment we take to look back before we move forward. Check out last week’s headlines with some extra social data thrown in the mix. MONDAY London – A terrorism attack in London left seven people … Read more

Trending By Kellan Terry on June 12th 2017

The Full Picture: Using Image Analysis for Consumer Research

Like AI, growth-hacking, and virtual reality, image analysis for businesses is getting its time in the sun as the intriguing, new solution to current business problems. The application of image analysis technology is still in its early stages, with implementation looking … Read more