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Social Selling: How to Nurture and Generate Leads on Social Media

Social media has been revolutionary for businesses for years, but selling on the networks has been slower to take off. Rather than focusing on the final leg of the buyer journey, brands should view social selling as a tool to … Read more

Marketing By Kit Smith on December 9th 2016

Women in Tech: Discussing Innovation, Diversity & Sexism with Meta Brown

One of the many perks of working at Brandwatch is the sheer volume of incredibly smart women (and men! You’re great too!) I get to spend time with, and talk to, every day. I feel like I’m constantly inspired  – working … Read more

Interview By Natalie Meehan on December 9th 2016

News Just In: Brandwatch is the 16th Best Place to Work in New York City

It’s that special time of year. The one we’ve all been waiting for, that brings up warm feelings and great memories. Well, at least here in the Brandwatch New York City office. The Crain’s Best Places to Work in New … Read more

Culture By Dinah Alobeid on December 8th 2016

Internet Famous: How to Become President

A week before Americans queued up to submit their ballots, a Trump victory looked far from inevitable. Read more

Politics By Gemma Joyce on December 8th 2016

Coming up Against Adverse Events: Social Listening in the Pharmaceutical Industry

It’s interesting to monitor the transition from traditional marketing to social media marketing from a behavioristic perspective. Is social media not the way to get your daily news, communicate with loved ones and share your wittiest thoughts? Brands have been … Read more

Research By Tsvetta Kaleynska on December 8th 2016

A Social Data Exploration of Netflix’s Gilmore Girls: A Year in the Life

The caffeine addicted, pizza loving, not-sure-who’s-the-parent-in-this-relationship-is duo are back with their lovable pals (including a short appearance from the now actually famous Melissa McCarthy as Sookie). Netflix treats fans to a four-part series that covers the spring, summer, autumn and winter … Read more

Entertainment By Gemma Joyce on December 7th 2016

E-commerce Trends: 7 Predictions on What to Expect in 2017

By the time I’ve written my 2054 e-commerce trends post, people will have forgotten that you ever had to visit shops and hand over physical money. Personally, I almost have. I was recently debating widening my letterbox so it can take … Read more

Marketing By Kit Smith on December 7th 2016

Delete Your Account: PewDiePie to Quit YouTube, Internet Gets Angry

PewDiePie, the top-subscribed YouTuber of all time, is to delete his account once he reaches 50 million subscribers, he has announced. Read more

Trending By Gemma Joyce on December 6th 2016

A Complete Guide to Contextual Advertising

There is a scene in Minority Report where miniature cop of the future Tom Cruise is walking down a mall, stressing out as the plotlines converge around him. Suddenly, the billboards start calling his name. “John Anderton! You could use a … Read more

Marketing By Kit Smith on December 6th 2016

Webinar Round-Up: Sharing Social Intelligence Across The Business

Social intelligence empowers brands to get a better understanding of how their customers talk about their products or service, when, where and what language they use. Interestingly, accessing insights in an environment that customers are putting themselves in, rather than trying to … Read more

Josh Steimle: The 10 Things Top CMOs Taught me About the Future of Marketing

When plotting your way towards marketing greatness, the best way to get there is to emulate the techniques from the best of the best. So when I conducted in-depth interviews with 29 top CMOs for my new book Chief Marketing Officers … Read more

Ask an Expert By Josh Steimle on December 5th 2016

The Best YouTube Marketing Campaigns and Why They Work

On 20 July 1969, an estimated 530 million people watched Neil Armstrong take one giant leap for mankind. At the time, that was around 14% of earth’s entire population. Today, more than a billion people watch videos on YouTube, with … Read more

Marketing By Kit Smith on December 2nd 2016

Industry Opinion: Your Customers are More Than a Line on a Booking Form

OK, just to be clear, it’s 2016 when I’m writing this okay – as in, a year which is pretty far down the line when it comes to ‘being connected’. “Lots of stuff is done online” perhaps undersells it slightly. … Read more

Opinion By Chris Owen on December 1st 2016