Search the Blog

Suggested reads

Brandwatch

Knowledge Newsletter

Cutting-edge social research and practical insights delivered straight to your inbox

Thanks

for subscribing

You’re now subscribed to our
Brandwatch Knowledge newsletter.

Find it in your inbox every
other Thursday.

Introducing Unlimited Historical Data: Instant Historical Insight

Introducing the world’s fastest historical analysis. Unlimited Historical Data lets you instantly collect three years of historical data. Using a sample of Twitter data plus the full Brandwatch archive, you can uncover fast historical insight. It’s the world’s fastest and … Read more

By Phillip Agnew on January 18th 2017

Why Should Celebrities Be Using Social Listening?

Having worked across countless social listening projects, I have come across almost every brief you could imagine. What the elderly are saying about erectile dysfunction? What content is performing well with American Republicans? What’s the sentiment toward stand up desks … Read more

Opinion By Chris McCormick on January 17th 2017

Case Study: Social Data and the Launch of VICELAND

Having been an early Adam Richman enthusiast (I spent most of the fallout of the 2010 eruption of Eyjafjallajökull stuck in Jamaica, watching Man vs Food and rubbing aloe gel on my completely brutal sunburn), I was absolutely delighted last year to … Read more

Case Study By Natalie Meehan on January 16th 2017

Brandwatch Finds It for You: The Best Consumer Insights Roles

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys on the outside world. Having recently spent more time delving into the always interesting world of consumer … Read more

Data Reveals The Most Hotly Anticipated Superhero Movies of 2017

From Deadpool to Doctor Strange, 2016 offered no let up in superhero (and villain) movies. Can 2017 follow suit? Read more

Entertainment By Gemma Joyce on January 13th 2017

Guidelines: Submitting an Article for the Brandwatch Blog

As a potential guest contributor to the Brandwatch Blog, you might like a little extra information on what types of articles we like to publish, and how to submit a pitch. Although these guidelines are flexible, they contain some guiding principles … Read more

Community By Natalie Meehan on January 13th 2017

Amazon Anarchy: The Questions You Probably Shouldn’t Ask Alexa

You can ask Alexa anything, but what will please your new smart home overlord most? Read more

Topic Analysis By Gemma Joyce on January 11th 2017

How Social Media Can Boost Customer Experience Management

“A journey of a thousand miles begins with a single step”. So said ancient Chinese philosopher Lao Tzu. But who walks a thousand miles these days? The Proclaimers, obviously. But basically nobody else. Nowadays, a journey of a thousand miles starts by … Read more

Marketing By Kit Smith on January 11th 2017

Interview: Talking Metrics, Election Lighting and Success With Renegade

In our first interview of 2017 we speak with Drew Neisser, Founder and CEO of Renegade. Drew is a published author, his most recent book “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” features interviews with 64 of the … Read more

Interview By Hannah Tregear on January 11th 2017

Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI

In business, the bottom line is just that — the bottom line. The end all be all. The light at the end of all tunnels. Show me the money, honey. This is fairly easy to measure — simply look at … Read more

Ask an Expert By Dinah Alobeid on January 10th 2017

Golden Globes 2017: One of the Most Over-rated Actresses in Hollywood Steals the Show

The 74th Golden Globe Awards took place in Beverly Hills on Sunday afternoon – and now, but 12 hours later – we hit you with the data and how it went down on social. Although attention is often cast on the … Read more

Entertainment By Natalie Meehan on January 9th 2017

The Internet Reacts to CES 2017 in Social Data Charts

The future is here and CES 2017 has shown it off in spectacular fashion. Read more

Trending By Gemma Joyce on January 9th 2017