Cup Conspiracy: Finding the ROI of Starbucks Baristas Spelling Your Name Wrong
Everyone’s done it. Well, at least lots of people have, given 70 million customers visit Starbucks each week. You’ve gone to Starbucks, given the barista your order and name, waited patiently for your drink and then received a surprise at the … Read more
4 Ways to Increase Engagement on Social for Your Next Event
When planning events of any type, event organizers sometimes forget that attendees have their phone in their hands all the time – whether they are answering emails, taking notes from all the great content or checking in at the office. … Read more
Expert Advice: How To Become A Digital Company
Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm? How can you change your business to achieve this? Derive new values for … Read more
Olive Garden is Bouncing Back. Can Social Data Explain Why?
Electronic point-of-sale systems, guest forecasting software and wait-time sharing across nearby restaurants are all examples of customer-first technology that Olive Garden, under the powerful umbrella of Darden Restaurants, would invest in earlier than most chain restaurants. It was this forward … Read more
Introducing Audience Benchmark Reports. Show How Well You Know Your Customers
With the largest influencer database of its kind, Audiences is the fastest way to discover the people that matter to you. Now you can understand who those people are and, more importantly, what makes them different. A successful social business … Read more
Doctor Who 13: How the World Reacted to the New, Female, Doctor
Full disclosure: I’m not a Doctor Who fan. In fact, I just had to Google whether it’s styled as ‘Dr. Who’ or ‘Doctor Who’. That isn’t to say that I dislike it, I just haven’t made a habit of watching … Read more
The Internet Reacts to Game of Thrones Season 7, Episode 1
Game of Thrones Season 7 is finally here and, as always, the Brandwatch React team could not wait to get our hands on the data surrounding reaction to the premiere. This year we’re tracking mentions of each episode across Twitter, Facebook and … Read more
Break Down Data Barriers: Dealing with the Insights Sharing Dilemma
I want to share something. Because sharing is caring. But not everyone does it when it comes to consumer insights from social and other sources. Sharing insights is a huge challenge for many professionals working in consumer insights teams. Achieving … Read more
Infographic: We Analyzed 1 Million Game of Thrones Reddit Posts. Here’s What We Found
When George RR Martin began writing A Song of Ice and Fire he probably didn’t anticipate the incredible following the characters and the world that he created would one day generate. Not only did he write a bestselling book series, … Read more
Where Do Your Customers Get Their News?
For all the talk of fake news and misinformation, the places we get our news still make up important parts of the way we see the world. As such, it’s vital that brands know where their customers are getting their news. Is … Read more
Understanding the Value of Real-time Market Research
Market research has become the bedrock of organizations. It gives marketers valuable insights into their industry, products, competitors and customers. The results from market research are then used to inform business decisions, fine-tune strategy and help to focus resources. However, these … Read more
Amazon Prime Day: 10 Things People Want to Buy
Amazon Prime Day is upon us and thousands of people are discussing the deals online. The Brandwatch React team jumped straight into the data to find out what people were talking about and what they intended to buy in the day … Read more
Interview: Margaret Molloy on Simplicity and Influence in the CMO World
As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years … Read more