Interview: EntSight on Providing Audience Intelligence For Brand and Entertainment Marketing

EntSight is a research consultancy for the age of audience data, providing insights and strategies to support brand and entertainment marketing decisions. The consultancy also helps brands measure the effectiveness and value of campaigns, identify the most valuable partnerships and … Read more

Interview By Hannah Tregear on March 24th 2017

With Super Mario Run Out On Android, Will The Game Grow Its Success?

Super Mario Run has come to Android, and the Mario-loving, non-iPhone wielding community is very, very excited. Read more

Entertainment By Gemma Joyce on March 23rd 2017

Interview: Agility, Innovation and Using Social Data at L’Oreal

L’Oréal is the world leader in the beauty industry. With 32 brands in 130 countries, it covers the whole cosmetics sector, from lipsticks to perfumes and dermatology. Read more

Interview By Mélanie Corolleur on March 23rd 2017

New Apple Products: How Did Apple’s Quiet Announcements Compare to an Apple Event?

On Tuesday, new Apple products were announced in a relatively quiet way. Read more

Trending By Gemma Joyce on March 22nd 2017

Message in a Bottle: Exploring What Happens When We’re Gone

Ensuring our ideas outlive us is a serious problem in the digital age. Not so long ago, we recorded our experiences on stone. We might be killed in a horrible hunting accident, but the stone went on telling our story … Read more

Commentary By Leila Johnston on March 22nd 2017

Brexit Data: Post-Truth Politics and the EU Referendum

Welcome to the third and final edition of our Brandwatch React Brexit data analysis series. We’ve previously looked at what young people and people outside of the UK are saying about Brexit, but this time the Brandwatch React team wanted … Read more

Politics By Gemma Joyce on March 21st 2017

On Market Research Today, and The Corporate Research Reports That Matter

It goes without saying that market research is crucial to the success of leading businesses and industries. But market researchers must keep up with the latest research on their own industry, and the recent release of GreenBook and Quirk’s annual … Read more

Commentary: The Importance of Making Data Beautiful

Close your eyes and envision data. What do you see? Are there numbers? Spreadsheets and tables? Graphs and pie charts? Or maybe just a bunch of 1’s and 0’s? Now consider the emotions those images evoke – how does data … Read more

Commentary By James Lovejoy on March 20th 2017

How to Use Social Intelligence for Every Stage of UX Research

The term user experience (UX) refers to every step of how a person interacts with a service or product. This can include factors like how easy someone finds an app’s interface, to the feelings evoked when looking at a logo. … Read more

Marketing By Alex Jones on March 17th 2017

Amy Collins on Data: AsiaPac News Coverage and Data Partnerships Roadmap

As you know, this blog series is to increase transparency about the ongoing work we’re doing in the Data team within Brandwatch. It’s not meant to act as big, glossy marketing, more to be the word on the ground as … Read more

Product By Amy Collins on March 16th 2017

Following Suit: What Do Those Outside of the UK Think Of Brexit?

Welcome to the second in our series of data explorations of the Brexit conversation. Earlier in the week we examined what young people were saying about Brexit, but this time the Brandwatch React team is tackling the social data surrounding what … Read more

Politics By Gemma Joyce on March 16th 2017

Diversity, Inclusion, and the Pro Hijab: Social Media Reflects Nike’s Social Conscience

Let’s talk about Nike. Yes, THE Nike. The brand that is so big and powerful that it will neither suffer from this post if it were critical, nor prosper from it if it were praise. However, if I had to … Read more

Research By Kellan Terry on March 16th 2017

Brandwatch, Now Faster Than Ever

When asked what his dream product would do, Apple co-founder Steve Wozniak answered: “give me more time”. He didn’t want to live forever. Instead, he wanted to decrease the amount of time he spent doing non-critical tasks. You’re probably thinking … Read more

Product By Phillip Agnew on March 15th 2017