Search the Blog

Suggested reads


Knowledge Newsletter

Cutting-edge social research and practical insights delivered straight to your inbox


for subscribing

You’re now subscribed to our
Brandwatch Knowledge newsletter.

Find it in your inbox every
other Thursday.

The Best Snapchat Marketing Campaigns and Why They Work

Snapchat now has more users than Twitter, with 150m people logging on every day and more than 60% of those being aged 13-24. Being able to reach a younger demographic has obvious appeal to brands, although being ‘down with the kids’ is … Read more

Marketing By Kit Smith on October 27th 2016

Staying Positive: Why Investing in Reputation Resilience is a Must for Modern Brands

We all know the power of investing in and creating strong brand identities. But once they’ve been established, how and why do you go about maintaining and protecting them in today’s multi-channel, consumer-focused and ‘always on’ world? In the modern … Read more

Marketing By Simon Wadsworth on October 26th 2016

Research, Digitally: Real Examples of How Social Media Ethnography Can Work

Before I was a writer for the world’s best social intelligence platform, I studied for a Bachelor’s degree in social anthropology. Anthropology is the study of humankind; specifically, the study of human societies and cultures and their development. One of … Read more

Consumer Insights By Kit Smith on October 26th 2016

Moving from Insight to Action with Social Data

In the early days of social data, it was all about buzz monitoring. Marketers could watch as the likes and follows rolled in, reporting on their growing reach. But while more social media engagement may increase awareness, these numbers do … Read more

Consumer Insights By Kit Smith on October 25th 2016

Black Mirror Season Three: 42k Tweeters Review the Episodes

Black Mirror season three has hit Netflix with six traumatizing episodes that’ll make you want to go and hide in the woods. Read more

Entertainment By Gemma Joyce on October 25th 2016

Consumer Marketing: Targeted Positioning in Crowded Markets

Consumer marketing and shopper marketing might sound like the same thing, but traditionally they have been separate disciplines. While these two spheres have become more entwined in recent years, they still play an important role in modern marketing. Consumer marketing should … Read more

Consumer Insights By Kit Smith on October 24th 2016

Interview: Sven Bergvall on Perception, Insights and Analysis at Ericsson

Over the past 140 years, Ericsson has been at the forefront of communications technology. Over 40% of the world’s mobile traffic is carried over Ericsson’s networks. They have customers in over 180 countries and industry solutions ranging from Cloud services, … Read more

Interview By Hannah Tregear on October 24th 2016

The Best Instagram Campaigns and Why They Work

The oldest cave paintings so far discovered are said to be over 40,000 years old. Humans have quite a history with visual imagery and while the medium might evolve, the storytelling power of an image has remained constant. From cave drawings to … Read more

Marketing By Kit Smith on October 21st 2016

NYK Europe Live: Day Two

Good morning everyone! It’s bright and early and the beginning of NYK day two, and if you followed the liveblog yesterday, or the Chicago liveblogs back in May, you know how this goes down. If not, in short, I’ll be updating this throughout … Read more

Community By Natalie Meehan on October 21st 2016

How to Get More Followers: 30 Tips from the Experts

Whether you act on behalf of your company or your personal brand, social media marketing is about spreading your message to the people who are likely to be interested. As soon as we open a social account we wonder how to get … Read more

Marketing By Kit Smith on October 20th 2016

Political Showdown: Social Media Reacts to the Third Presidential Debate

The third and final presidential debate was just as lively as we have come to expect from the 2016 candidates. Foreign affairs, taxes, immigration, vote rigging, respect for women: there was a lot to get through. While the final presidential … Read more

Politics By Kellan Terry on October 20th 2016

NYK Europe Live: Day One

The day is finally here. It’s October 20th, London is looking beautiful, we can see the Shard from the front door, and the inaugural Now You Know Europe is underway. I’m going to be guiding you through the next two days from Prospero House … Read more

Community By Natalie Meehan on October 20th 2016

Ask an Expert: 8 Tips For Building Brand Loyalty

Brand loyalty seems to be quite a debated term on the net. There is such a thing as brand loyalty, but it is somewhat elusive, mainly because there are no shortcuts. To build brand loyalty you need to understand your customers … Read more

Marketing By Kit Smith on October 19th 2016