Brandwatch
Hello and welcome to day one of the Now You Know Conference, Europe 2017! The coffee is great, Hall and Oates is playing in the main ballroom, and a colleague just plucked an errant piece of pastry off my face. … Read more
We watch our customers. We look at how they use Brandwatch, how they accomplish their goals, and we regularly look for ways to improve this workflow. Doing so helped us discover something. 99% of the information we collect on the … Read more
So many factors are considered by customers before making a transaction. Exposure to commercials and ads can contribute, but what ultimately drives the customer’s decision-making process is their perception of a brand. These perceptions can be shaped as a result … Read more
Reddit is the 9th most popular site in the world and sees hundreds of millions of visitors every month. Signing up as user and getting involved is one way to participate, but creating a subreddit is another. Due to Reddit’s … Read more
Hillary Clinton’s emails, or lack of emails, are obviously a controversial topic. While they were a huge part of the run-up to the election, they continue to come up in political conversations online. We decided to take a look at … Read more
One of the trends of the last few years has been the growth of content marketing as a core discipline in the marketing organisation. This has been driven in part by how much we use social networks to share stories … Read more
Does social media engagement actually matter? Is it all a vanity exercise? Ultimately, engagement spreads your content further, rippling out through natural networks, and should help attract new customers. But how can you be assured your marketing spend on paid … Read more
The number of social media conversations happening at any given time is massive. They ebb and flow with the news and cover any and all topics. From grandparents sharing local, old photos on Facebook groups to endless pop culture debates … Read more
We are living through tumultuous times – times when the world needs ridiculous stories like the McDonald’s Szechuan Sauce debacle to get us through. Let me fill you in what happened, and I’ll throw in some data along the way. Szechuan … Read more
Getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy. For brands, the growth of online activity has seen competitor analysis methods, metrics and tools blossom. There is now no shortage of competitor … Read more
As we all know now, the internet has opened up professions previously difficult to get into. YouTube, Instagram, and Twitter all offer platforms for musicians, artists, and models to get noticed, build up a fanbase, and make some money. All … Read more
Quotes can be great. Whether you use them for practical advice, or just to inspire you on a difficult day, these little nuggets of wisdom can provide the spark you need. Marketers know how to come up with fresh ideas, … Read more
If you’re not into eSports, some of the stats surrounding the rapidly growing industry can be surprising. I knew eSports were a thing, but this headline raised my eyebrows a couple of weeks ago, and a bit of Googling revealed … Read more