Brandwatch
Smart glasses, we are told, are the future. They’re going to help us remember stuff. They’re going to translate things before our eyes. They’re going to read temperatures, direct us and tell us the news. We’re going to see virtual … Read more
You don’t own your brand anymore. After decades of marketing and brand managing teams focusing on making sure their company is saying the right things, we’re finally understanding that all marketing needs to start and end with customers. To highlight this in … Read more
We’re often asked whether Brandwatch can help identify influencers, with “influential lifestyle bloggers” one of the most sought-after groups. The answer, of course, is yes. We’ll show you just how to do it in this blog post. But when I … Read more
A few weeks ago, Jessie Liu from Forrester joined me in a webinar about the importance of a sophisticated social intelligence strategy. The webinar was fascinating (I’m not just saying that, watch for yourself on demand here), but what was … Read more
It’s day two, people! There are a few sore heads and I’ve heard rumours of a couple of people sleeping behind the stage last night, so today’s going to be a rollercoaster, I’m sure. In fact, today’s social feed is … Read more
Hello and welcome to day one of the Now You Know Conference, Europe 2017! The coffee is great, Hall and Oates is playing in the main ballroom, and a colleague just plucked an errant piece of pastry off my face. … Read more
We watch our customers. We look at how they use Brandwatch, how they accomplish their goals, and we regularly look for ways to improve this workflow. Doing so helped us discover something. 99% of the information we collect on the … Read more
So many factors are considered by customers before making a transaction. Exposure to commercials and ads can contribute, but what ultimately drives the customer’s decision-making process is their perception of a brand. These perceptions can be shaped as a result … Read more
Reddit is the 9th most popular site in the world and sees hundreds of millions of visitors every month. Signing up as user and getting involved is one way to participate, but creating a subreddit is another. Due to Reddit’s … Read more
Hillary Clinton’s emails, or lack of emails, are obviously a controversial topic. While they were a huge part of the run-up to the election, they continue to come up in political conversations online. We decided to take a look at … Read more
One of the trends of the last few years has been the growth of content marketing as a core discipline in the marketing organisation. This has been driven in part by how much we use social networks to share stories … Read more
Does social media engagement actually matter? Is it all a vanity exercise? Ultimately, engagement spreads your content further, rippling out through natural networks, and should help attract new customers. But how can you be assured your marketing spend on paid … Read more
The number of social media conversations happening at any given time is massive. They ebb and flow with the news and cover any and all topics. From grandparents sharing local, old photos on Facebook groups to endless pop culture debates … Read more