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React: Star Trek, DNC, Chicken Wings & Yahoo! This Week’s Social Round-up

Here we have your regular slice of fast data on some of the most talked about moments of the week. Are we missing something you’d like data on? Tweet us @BW_React. Read more

Trending By Gemma Joyce on July 29th 2016

The Psychology of a Call to Action that Converts

Having people read your content is great. But however many readers you get, it won’t help your business if none of those readers go on to take any action. Read more

Marketing By Kit Smith on July 29th 2016

React: The Social Data Behind the 2016 Democratic Convention

The 2016 Democratic Convention is over and we’ve got plenty of data to discuss. Read more

Politics By Gemma Joyce on July 29th 2016

Why Your Buyer Personas Are Wrong and How to Fix Them

Buyer personas are a useful tool to help a brand understand a subset of their customers. By segmenting your customers you are able to understand their different needs and tailor a personalized approach when connecting with them. But for too long they … Read more

Marketing By Kit Smith on July 28th 2016

29 Free Writing Tools and Resources

While improved technology and empowered customers have heralded the rise of content marketing, the importance of communicating well with others is as old as humanity itself. Read more

Marketing By Kit Smith on July 27th 2016

Interview: Bookatable on Building and Engaging an Online Community

Bookatable is an online restaurant reservation service providing real-time reservation services for 15,000 restaurants across 39 countries. Read more

Interview By Kit Smith on July 26th 2016

Monster.com, Conversocial and Turbine Labs on The Voice of the Customer

If your customers have a problem, they’ll pick up the phone. But they won’t call. They’ll email. Tweet. Web-chat. Send a lengthy Facebook post. Your customers simply do not want to have a chat about their issues, they want to type them … Read more

Ask an Expert: Top 12 Pinterest Analytics and Marketing Tools

With 100 million users and a growing number of brands on Pinterest, the marketing competition is heating up. While the platform itself has an inbuilt tool, several third party Pinterest analytics tools are also on the market. In addition to the analysis, a range … Read more

Marketing By Kit Smith on July 25th 2016

Introducing Brandwatch Audiences: Powerful New Influence & Audience Insights

Brandwatch Audiences brings powerful new influence science and audience insights to the Brandwatch platform, helping you target the right people with the right message at the right time. Read more

Announcement By Nick Taylor on July 25th 2016

React: GOP Convention, Ghostbusters & Harry Potter: This Week’s Social Round-up

Here’s some fast data on some of the most talked about moments of the week. Are we missing something you’d like data on? Tweet us @BW_React Jump to story Prince George celebrates 3rd Birthday (Friday) Harry Potter fans celebrate book anniversary (Thursday) … Read more

Trending By Gemma Joyce on July 22nd 2016

How to Use Social Data for Real-Time Brand Tracking

Brand tracking gives you an overview of whether your brand is known, how people experience being your customer, and what they think about your brand in general. Read more

Consumer Insights By Kit Smith on July 22nd 2016

React: The Social Data Behind the 2016 GOP Convention

The 2016 GOP Convention has had no shortage of drama. Read more

Politics By Gemma Joyce on July 22nd 2016