Recent years have seen the growth of real-time and responsive marketing, as brands attempt to create shareable, up to the minute content that complements more traditional advertising campaigns. (more…)
Too much time is dedicated to dismissing notifications saying “install important updates” in an average work day. (more…)
Enterprise social intelligence. This is an important three word sentence to us at Brandwatch. (more…)
This is the first part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights.
Part One: Volume. (more…)
There’s a surprising number of Apple hardware and software launches that haven’t gone well.
Antannagate in 2010 forced Steve Jobs to call a press conference, offering free cases to all iPhone 4 buyers. (more…)