Search the Blog

Suggested reads


Knowledge Newsletter

Cutting-edge social research and practical insights delivered straight to your inbox


for subscribing

You’re now subscribed to our
Brandwatch Knowledge newsletter.

Find it in your inbox every
other Thursday.

“Donald Trump is a _____”: The Internet Speaks

As the US Election drama nears boiling point candidates are pulling no punches. Read more

Politics By Gemma Joyce on August 26th 2016

Consumer Insights for the Consumer Packaged Goods Industry

The changing tastes of consumers have always played a large role in the CPG industry. Market saturation and low consumer switching costs make it an incredibly competitive space. A 2016 survey by McKinsey split CPG brands into leaders and followers. … Read more

Consumer Insights By Kit Smith on August 26th 2016

Top 15 Social Media Analytics Tools

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You … Read more

Marketing By Kit Smith on August 25th 2016

The Social Data Review of Great British Bake Off 2016

The celebration of niceness and comfort eating is back. Read more

Entertainment By Gemma Joyce on August 25th 2016

Guest Commentary: Mapping the Sophistication of Social Data Use-cases

Like many of the new markets carved open by technology, the social listening space has had trouble forging a strong identity for itself. From early terms like online reputation and buzz tracking to more recent phrases such as social media … Read more

Commentary By Joel Windels on August 24th 2016

Social Data Reveals the Trends Influential Food Bloggers Are Tweeting About Most

Food is undoubtedly one of our favorite things to talk about online. Read more

Topic Analysis By Gemma Joyce on August 24th 2016

11 Ways to Find Trending Topics on Social Media

Finding trending topics on social media can be an important tool in keeping your brand ahead of the competition. It can give you a better understanding of your audience and allow you to create interesting, relevant content. Read more

Marketing By Kit Smith on August 23rd 2016

Can Machines Do the Work? Exploring the World of Data Science and AI

The blend of human and computer intelligence is happening right before us, shaping the society that we live in. Huge computing power has been unleashed, but the role of the human is still incredibly important. At our Now You Know Conference … Read more

Interview By Natalie Meehan on August 23rd 2016

Surviving? Ashley Madison One Year On From the Devastating Data Dump

It’s been a year since online dating service Ashley Madison was hit with one of the most publicized data breaches in internet history. Read more

Topic Analysis By Gemma Joyce on August 22nd 2016

Using Customer Voice to Optimize Social Engagement: The Case of the Scottish Whisky Industry

I have a friend who uses Instagram to raise awareness of his brand.  He is a big fan of Instagram and loves nothing more than getting a few hundred likes. The trouble is, recently the algorithms have changed and his … Read more

Consumer Insights By Jillian Ney on August 22nd 2016

Social Calls Out Sexism: Our Latest Data on the Olympics

The Olympics is going strong, and so is the social data. Read more

Trending By Gemma Joyce on August 19th 2016

Research: Consumer Insights for the Automotive Industry

The automotive industry is one of fierce competition and constant change. You only need to look at the list of brands that are no longer rolling down the open road to realize this. Read more

Consumer Insights By Kit Smith on August 19th 2016

Gamification, the Gig Economy and the Future of Crowdsourcing: What It Means for Brands

It’s fair to say that the retail landscape is rather tumultuous and unpredictable but, in reality, this uncertainty represents a fantastic opportunity for brands to step back and look at their business and take this time to capitalize on technological innovations … Read more

Consumer Insights By Leo Davie on August 18th 2016