Predictions, Crisis Management and…Matchmaking? The True Capabilities of Social Intelligence

This may seem like a bold statement for us to make, but here we go. Social intelligence can’t tell you everything. It has limitations and flaws, like any product, and we aren’t afraid to tackle these limitations head-on. At our recent … Read more

Marketing By Chelsea Varney on February 21st 2017

Can You Solve Tomorrow’s Problems With Historical Data?

For the first time, collecting a full history of (online) consumers’ conversations is now possible. As any marketer reading this will know, this data can provide huge value and ultimately help businesses make smarter decisions. That’s why we built Unlimited Historical … Read more

Product By Phillip Agnew on February 17th 2017

Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends

Apart from using Brandwatch to track brand mentions and press coverage, I also rely on our platform to keep abreast of the latest industry trends and popular articles on influencer marketing, the area I look after. To better illustrate the … Read more

By Ruxandra Mindruta on February 17th 2017

Amy Collins on Data: Seven Questions Answered About Brandwatch Instagram Data

In my last blog, I wrote about our big focus in Quarter 1 of 2017, AsiaPac data coverage. I didn’t talk about our other major stream of work: improvements to our in-house crawling technologies. Our Data Crawling team own all … Read more

Product By Amy Collins on February 16th 2017

Campaign Tracking Tips and Tricks in Brandwatch Analytics

With the new Campaign Tracking Wizard, it’s never been simpler to keep track of your performance and boost the effectiveness of your ongoing campaigns. Planning the creative content for your social media campaign is likely to be the first thing … Read more

Product By Nick Taylor on February 16th 2017

Making Senses: Humans as Cyborgs

What comes to mind when I say ‘cyborg’? Not the most comforting image, is it? I could give you a ‘cyborg Andrex puppy’ to play with, but you’d never be able to get past the possibility of a concealed laser … Read more

Commentary By Leila Johnston on February 15th 2017

Measuring The Hype: The Nintendo Switch in Social Data

30 years ago the Nintendo Entertainment System (NES) was released with an unforgiving rectangular controller with five buttons. Read more

Entertainment By Gemma Joyce on February 15th 2017

A Story of Tesla and Historical Data: Elevate Your Competitor Intelligence

In the last 15 years, 52% of the Fortune 500 have disappeared. The age of the consumer, democratization of information and speed of communication has allowed startups to move fast, disrupt markets and bring down colossal brands that ruled entire … Read more

Research By Phillip Agnew on February 14th 2017

Data Reveals the GRAMMYs 2017 Highlights on Social Media

From high profile performances to child-cameo-turned-meme, behold: the GRAMMYs 2017 highlights on social media. Between 16:30 and 22:00 (LA time) the Brandwatch React team tracked 4.9 million mentions of the GRAMMYs across Twitter, Facebook and Instagram. There was no shortage of … Read more

Entertainment By Gemma Joyce on February 13th 2017

Apple, Aston Martin, Spotify: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys on the outside world. Having recently spent more time delving into the always interesting world of consumer … Read more

Big Data and Research Data: A Perfect Marriage?

This summer, my partner and I are tying the knot, and among all the advice we’ve received – both solicited and, er, otherwise – one thing that’s stood out for me is that a great marriage should be more than … Read more

A Nation Divided: How Should You Eat Weetabix? Data Has The Answer

These crunchy wheat cakes are a blank breakfast canvas enjoyed by thousands. But how should you eat Weetabix? Read more

Topic Analysis By Gemma Joyce on February 10th 2017

Using Historical Data: Create Disruptive Products

For the modern company, fast product development is required to meet consumer needs and keep up with agile competitors. However, uncovering the product features customers desperately want can be a slow and painstaking process. Let’s say you work for a male … Read more

Product By Phillip Agnew on February 9th 2017