React
Brandwatch Blog
Apr 14 |
Alex Jones
React
React: What Twitter Thinks of VR Developments in Four Charts
In January, we used Brandwatch’s platform to analyze predictions for 2016 on Twitter. (more…)
Apr 14 |
Natalie Meehan
commentary
Plugging the Skills Gap: The Roles Changing Business Strategy
It will not come as much of a surprise that the annual Russell Reynolds Associates survey on digital technology has shown that organisations are reporting being disrupted (that ever-present buzzword, loved by management) by digital. (more…)
Apr 14 |
Joel Windels
commentary
Commentary: Retweeting is the Gold Standard for Social Media Engagement
As one of the first generations of millennials, my university life coincided with the UK launch of Facebook, which was then exclusive to those with .edu (or .ac.uk) email addresses and felt genuinely useful and exciting.
Apr 13 |
Ben Donkor
ASK AN EXPERT
Ask an Analyst: Four Things Businesses Must Understand on Social Analytics
For today’s article, I thought I’d hold a social analytics intervention of sorts, and discuss a few points I believe marketers and social analysts need to be aware of in 2016.
Apr 12 |
Gemma Joyce
React
React: The London Mayoral Race Heats Up on Twitter
The London mayoral elections are just weeks away and tension is building.
Apr 12 |
Jamie Dalzell
marketing
Marketing: 5 Social Media Platforms For Marketers To Watch
The stats don’t lie: 2015 was a bumper year for social media, and as we move into the summer months it isn’t showing signs of slowing down any time soon. (more…)
Apr 11 |
Natalie Meehan
interview
Interview: How Cathay Pacific Remains the World’s Best Airline on Social
When it comes to airlines, few carry such brand prestige as Hong Kong’s national airline, Cathay Pacific. (more…)
Apr 8 |
Emma Shanahan
React
React: #PanamaPapers vs. Star Wars: This Week’s Social Round-up
Some people celebrate the weekend by chilling out and maybe ordering pizza.
We celebrate by looking back at the week and finding the big talking points in the data.
Apr 8 |
Joel Windels
commentary
Brian Solis and Nathalie Nahai on the Human Side of Social Analytics
Social listening, or social intelligence, can often feel like it’s all about numbers. (more…)
Apr 7 |
Kit Smith
Marketing
Social Media Customer Service: 7 Steps to Improve Satisfaction
Saving money, quicker response times and happier customers: it’s no wonder social media customer service is growing at a rapid pace. (more…)