Innovation at the Intersection of Fashion and Technology

Fashion, in different guises, has been around for thousands of years. Each era has been defined by a specific style or shape. Thankfully we’ve moved on from whale-bone corsets and top hats, but nevertheless, fashion is in a constant state … Read more

Marketing By Emma Shanahan on May 26th 2017

Fidget Spinners: Have They Reached Peak Popularity? (Or, When Will This Madness End?)

Fidget spinners are taking over the world. From classrooms to offices, the spinning toys (that spin, and only spin), are wielded by children and grown-ups alike. In fact, according to @SliceIntel, they now account for 17% of daily toy sale … Read more

Trending By Gemma Joyce on May 26th 2017

Tech Spotlight: From AI to AR, Emerging Tech Will Transform How We Collaborate

Collaboration is more than a buzzword. It’s at the heart of successful business—and never more so than right now, as expertise evolves and disciplines merge into each other. The future of work is arriving, and research predicts it “will be … Read more

Commentary By Natalie Holmes on May 26th 2017

Evolving Your Events Strategy With Your Business Growth

Since joining Brandwatch in the Spring of 2013 as the Events Coordinator for EMEA,  I’ve seen a lot of changes take place. The social intelligence industry has evolved rapidly, and alongside that so has our business strategy. These changes impact every part … Read more

Marketing By Chelsea Varney on May 25th 2017

Which Day is Leg Day? Social Insights On Gym Goers’ Online Habits

Regular full body workouts aren’t the common fitness advice of the internet. If you’re looking to lose weight, gain muscle and punch your way through a forest, the internet will return a matrix of complex workout regimes. Many of these … Read more

Commentary: The Loving (But Deadly) Kiss of Radically Flatter Management

Observing, and advising, businesses at close hand that are operating radically flatter management models can be like lifting the curtain in the glorious palace in the Emerald City – and revealing the sweating and jumpy Wizard Oz. Often these businesses … Read more

Commentary By Jono Marcus on May 24th 2017

Interview: The Co-op on Using Social Listening to Influence Decision Making.

As Customer Marketing Manager here at Brandwatch, I love nothing more than talking to our customers. I was fortunate enough to spend a couple of days earlier this month with over 300 of our customers at our Now You Know … Read more

Interview By Hannah Tregear on May 23rd 2017

Will the Return of Twin Peaks Appeal to an Impatient Generation? The Data Tells

Black coffee and cherry pie may appear to be two unrelated foodstuffs to many, myself included up until this weekend. But for fans of the television classic Twin Peaks, they denote the favorite pick-me-ups of Special Agent Dale Cooper who was … Read more

Entertainment By Gemma Joyce on May 23rd 2017

Chris Owen: Innovation Absolutely Needs to Start at the Top

Earlier this month saw the inaugural M&C Saatchi PR Curry Club – a laid-back meeting of (I’d hope) bright minds to chew the cud on a variety of topics, including AI – this month’s proposed theme, autonomous cars, and crowdfunding. … Read more

Commentary By Chris Owen on May 22nd 2017

GroupM, Verizon, Huawei: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more

Analyzing the Bigger Picture: Why You Can’t Deliver Insight Without Action Steps

I’ve noticed marketers have been recently preoccupied (and rightfully so) with the challenge of freeing data and insights from isolation within certain teams. Disseminating useful insights far and wide in a business makes perfect sense, and the consumer insights team … Read more

The Commoditization of Customer Experience: How CX Became a Top Business Priority

We all know what bad customer experience feels like. Bad experiences stick with us. They frustrate us and leave a lasting negative impression of the brand involved. They build up over time and cause us to switch to competitors. Organizations … Read more

Unpicking the Audience for Alien: Covenant

The Alien series is back and, as per usual, it’s scary af. Released in the US on the 19th May, Alien: Covenant is the sixth installment of the overall Alien series (it’s a sequel to 2012’s Prometheus but takes place … Read more

Entertainment By Gemma Joyce on May 18th 2017