Naomi Trickey: On The Brandwatch Values, and What They Mean

Honestly, what’s the point of values? Everyone has them, so do they actually differentiate us in any way? And if they don’t, again: what’s the point? Brandwatch is a values- and people-led organisation. We knew what our values were because we … Read more

Culture By Naomi Trickey on March 28th 2017

Measuring the Success of Charitable Celebrities on Social

As humans we have never consumed so much information. In a media-saturated world, celebrities must battle to stay relevant and their public image is important. Depending on the type of image you want to create, a celebrity’s next stunt might … Read more

Entertainment By Frankie Knight on March 28th 2017

Dropbox, Hulu, TJX: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys on the outside world. Having recently spent more time delving into the always interesting world of consumer … Read more

Aspiring to be a Cool Brand on Social? Zoom in on Denny’s

I remember when I discovered Denny’s. I’m not talking about the restaurant-chain, either. I’ve known the restaurant since I was a child. No, no. I’m talking about Denny’s Twitter account; a gem by all standards. I follow journalists and news … Read more

Brands By Kellan Terry on March 27th 2017

Interview: EntSight on Providing Audience Intelligence For Brand and Entertainment Marketing

EntSight is a research consultancy for the age of audience data, providing insights and strategies to support brand and entertainment marketing decisions. The consultancy also helps brands measure the effectiveness and value of campaigns, identify the most valuable partnerships and … Read more

Interview By Hannah Tregear on March 24th 2017

With Super Mario Run Out On Android, Will The Game Grow Its Success?

Super Mario Run has come to Android, and the Mario-loving, non-iPhone wielding community is very, very excited. Read more

Entertainment By Gemma Joyce on March 23rd 2017

Interview: Agility, Innovation and Using Social Data at L’Oreal

L’Oréal is the world leader in the beauty industry. With 32 brands in 130 countries, it covers the whole cosmetics sector, from lipsticks to perfumes and dermatology. Read more

Interview By Mélanie Corolleur on March 23rd 2017

New Apple Products: How Did Apple’s Quiet Announcements Compare to an Apple Event?

On Tuesday, new Apple products were announced in a relatively quiet way. Read more

Trending By Gemma Joyce on March 22nd 2017

Message in a Bottle: Exploring What Happens When We’re Gone

Ensuring our ideas outlive us is a serious problem in the digital age. Not so long ago, we recorded our experiences on stone. We might be killed in a horrible hunting accident, but the stone went on telling our story … Read more

Commentary By Leila Johnston on March 22nd 2017

Brexit Data: Post-Truth Politics and the EU Referendum

Welcome to the third and final edition of our Brandwatch React Brexit data analysis series. We’ve previously looked at what young people and people outside of the UK are saying about Brexit, but this time the Brandwatch React team wanted … Read more

Politics By Gemma Joyce on March 21st 2017

On Market Research Today, and The Corporate Research Reports That Matter

It goes without saying that market research is crucial to the success of leading businesses and industries. But market researchers must keep up with the latest research on their own industry, and the recent release of GreenBook and Quirk’s annual … Read more

Commentary: The Importance of Making Data Beautiful

Close your eyes and envision data. What do you see? Are there numbers? Spreadsheets and tables? Graphs and pie charts? Or maybe just a bunch of 1’s and 0’s? Now consider the emotions those images evoke – how does data … Read more

Commentary By James Lovejoy on March 20th 2017

How to Use Social Intelligence for Every Stage of UX Research

The term user experience (UX) refers to every step of how a person interacts with a service or product. This can include factors like how easy someone finds an app’s interface, to the feelings evoked when looking at a logo. … Read more

Marketing By Alex Jones on March 17th 2017