Ask an Expert: How to Write a Brand Positioning Statement
People don’t tend to drive somewhere they’ve never been before without first consulting a map. Yet companies often continue down the road they are on without stopping to think where they want to go. Read more
The Social Data Review of Great British Bake Off 2016
The celebration of niceness and comfort eating is back. Read more
Case Study: EntSight on Comparing Perceptions of Smartwatch Features
This article, featuring analysis done by us here at EntSight, compares perceptions of smartwatch features between two groups – Journalists and influential Smartwatch Enthusiasts. Brandwatch Audiences was used to identify, filter and verify both audience groups – as well as gather initial insights about them. … Read more
Getting to Know You: A Complete Guide to Customer Research
The amount of data freely available online means there are multiple ways you can conduct online customer research. Using these methods can give you an ongoing, affordable understanding of your customers. With this knowledge you can better meet their needs, … Read more
React: The First Presidential Debate in Four Social Data Charts
The first Presidential debate will go down in history as a key evening in the 2016 US presidential election. Read more
The Social Outlook: Insights in Context
Insights consumers have been hoodwinked. Time and again they’ve accepted insights without understanding the context behind them. It seems obvious but often isn’t: data without context isn’t that useful. Consider a golfer who sinks a hole in four strokes. If … Read more
Organic Social Media Reach is Falling: Here’s How B2B Marketers Can Fight the Drop
Global spending on social media advertising is forecast to reach $29.9bn in 2016. And it’s rising fast, predicted to grow a further 20% in 2017 – reaching $36bn and representing 16% of all digital ad spending. Social networks have made … Read more
React: The Most Influential Democrats on Twitter
Social media has played a huge role in the Presidential Election, and millions have taken to Twitter to make their views known. But who are the people being heard the loudest amid all the noise? Recently we took a look … Read more
Using Market Insights from Social Data to Drive Customer Loyalty
Social data has revolutionized marketing. The market insights extracted allow marketers to become increasingly efficient by revealing a more detailed picture of consumers. This nuanced picture of the audience has allowed for better market segmentation and targeting. Consumers can be … Read more
48 Social Media Marketing Tools and Resources
Whether you are new to the digital marketing game or an old hand, discovering resources and social media marketing tools can make operations more efficient and effective. Read more
My Worst Habit is…: The Sweet, Gross and Dangerous Habits Tweeters Can’t Break
Bad habits are hard to break. That’s why we’ve written another blog post that makes us feel better about our own lives. Read more
Written in the Stars: People Are Freaking Out About NASA “Changing” Their Star Signs
NASA has unintentionally angered astrologists in a bizarre uproar over changing star signs. Read more
We Ask The Experts: How to Get Closer to Your Customers
More than ever before, consumers are now discussing their preferences, needs, likes and dislikes in an open online environment, accessible and easy to analyze if equipped with the right tools. Understanding the emotions and motivations behind customer behaviors allows marketers … Read more