The Top Digital Marketing Trends Marketers Should Look Out for in 2024
By Michaela VoglNov 30
Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.
You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.
As we’ll see in the list of top posts, not all of the above are totally necessary 🥚, but they’ll help. So, here goes.
* If you’re not an of football, you may find this list distressing.
Kylie Jenner, once holder of the record of the most liked photo on Instagram, starts the list with her announcement that she's pregnant with baby number two. The cute video quickly went viral as fans fell over themselves to share the news.
Next is a post from Tom Holland, where he recreates the famous Spiderman meme with Tobey Maguire and Andrew Garfield.
Holland again. This time, his girlfriend Zendaya is wishing him a happy birthday.
On the day of the death of Pelè, Lionel Messi remembered one of the greatest professional football players of all time.
Ariana Grande's only post in the list (for now), here she shares some snaps from her wedding.
Here is the first post of many from Ronaldo. The post shows him at a friendly game between football clubs Paris Saint-Germain and Riyadh ST XI.
Next, we have Ronaldo again, being celebrated by fans when joining the Saudi Arabian football club Al Nassr FC.
Famous football player Lionel Messi is celebrating his team’s win against Croatia in the 2022 World Cup.
This was the last post from rapper XXXTentacion before his death in June 2018.
It’s actually the only picture on his Instagram feed.
Eerily, a music video was released posthumously in which the rapper attends his own funeral.
Ronaldo remembers King Pelè, an influential and important figure in his life.
Ronaldo's next post on the list is of him and his wife announcing their twins. Sadly, one of the twins died during childbirth. The post is now full of comments of love and support.
With both footballers holding multiple places on the list, Louis Vuitton really knew what they were doing when they brought both together for this advertising campaign.
Here’s Cristiano Ronaldo again, leaving the field after Portugal lost against Morocco and was eliminated from the World Cup.
Winning the World Cup is the highest achievement for professional football players, so it’s not surprising that Messi is posing with the trophy.
Next, we have Ronaldo again, announcing that he is joining the football club, Al Nassr FC.
Next up we have Messi again posing with the World Cup trophy, a huge achievement that was celebrated around the world on social.
Cristiano Ronaldo also posted the Louis Vuitton picture of him and Lionel Messi playing chess.
Next, we have Messi again and you may guess right: with his trophy. In this funny post, he’s in bed snuggling with the World Cup trophy.
There was a lengthy period when this picture of an egg cracked every Instagram record, with nearly 60 million likes at the time of writing.
The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.
The account was successful, and didn’t need to build much of an audience to do it, either.
Pretty eggcellent, if you ask us.
Messi's done it! He beat the egg! This is a moment that'll go down in history.