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Published March 4th 2019

The 20 Most Liked Pictures on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.

You need a following. You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.

As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.

The 20 most liked pictures on Instagram

* If you’re not a fan of Cristiano Ronaldo or Kylie Jenner you may find this list distressing.

20. Kylie Jenner baby pic (v1)

View this post on Instagram


A post shared by Kylie (@kyliejenner) on

Spoiler alert, you’re going to notice an ongoing pattern in this list.

In this Instagram post Jenner shares a quiet moment with her daughter Stormi and her boyfriend Travis Scott.

Let’s be honest, her life probably doesn’t have many quiet moments. Hence the likes.

19. Cristiano and the kids

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La famiglia bianconera! #finoallafine

A post shared by Cristiano Ronaldo (@cristiano) on

Cristiano Ronaldo is going to be another common feature on this list – again, sorry for the spoilers.

In this one he shares a cheerful family pic, with each member wearing a Juventus kit.

11 million people decided to click the little heart underneath it. Cute.

18. Beyoncé is pregnant

This list is all about family, it seems.

In this iconic Instagram post from 2017 Beyoncé announced she is pregnant with twins.

The babies are named Rumi and Sir Carter.

Beyoncé followed up with a new image once the twins were born, although it didn’t quite make the top 20 list.

17. Cristiano Ronaldo on boat canvas

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A post shared by Cristiano Ronaldo (@cristiano) on

Here Cristiano shares a nice pic of his girlfriend and one of his four children relaxing by the sea.

He’s a prolific poster of smiling family pictures.

Like we said, he’s got plenty of posts on this list. This isn’t even the last one of him on a boat.

16. Cristiano Ronaldo poses with his girlfriend

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Holidays with Love!😍

A post shared by Cristiano Ronaldo (@cristiano) on

Oh hey it’s Cristiano Ronaldo at it again with the Instagram posts, this time with a vacation pic.

An news story from earlier that month reports that he tipped staff at his hotel in Greece a solid 20,000 euros.

Seems like a nice lad.

15. Kylie and Stormi hit the list again

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A post shared by Kylie (@kyliejenner) on

This shiny pink post is another from Kylie Jenner, with baby Stormi looking on unimpressed at the helium party she appears to be attending.

Jenner’s captions tend to be short and sweet, with this one just a couple of emojis.

Hear that everyone? You don’t need to hashtag-spam to reach the top 20 list.

14. Cristiano’s delivery room selfie

This family, who all happen to have great teeth, have another thing to celebrate. A baby!

In this post Ronaldo shares news of the birth of baby Alana Martina, and explains that both mother and baby are doing well.

13. Cristiano Ronaldo on boat canvas (v2)

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Amore mio!❤️

A post shared by Cristiano Ronaldo (@cristiano) on

Ronaldo’s life seems pretty sweet. I mean, I haven’t set foot on a boat (let alone a luxury yacht) in at least a few years. Yet here he is with two boat photos in the top 20 most liked pictures on Instagram!

Here he is chilling in Dubai.

12. Another pink Kylie + baby pic

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my baby butterfly..

A post shared by Kylie (@kyliejenner) on

Here’s a rare smiley one from both Kylie and Stormi who have coincidentally showed up to this party in matching outfits. How embarrassing!

As you may have noticed, Stormi hasn’t had many smiles in this list so far, and you’re not going to see one again. Her next facial expression (spoilers) is more confused than happy.

11. An egg with a crack

The first of the eggs on the list, this one started to reveal the mystery of The Egg. The Egg being first on this list after becoming an unexpected viral hit.

The mystery has since been revealed, and is explained at the end of this post, but such was the popularity of The Egg, this one has managed to take its own place in the top 20.

10. Cristiano points at the floor

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Forza Juve! #FinoAllaFine

A post shared by Cristiano Ronaldo (@cristiano) on

Here Cristiano Ronaldo announces his allegiance to Juventus Football Club.

Something about the font here makes me feel a bit queazy, but it obviously didn’t put Ronaldo’s fans off.

A healthy 12.3 million likes sets this post at number 9 on our list.

9. Kylie + Stormi = likes

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my heart

A post shared by Kylie (@kyliejenner) on

Oh, here’s another family pic from Kylie Jenner. Like I said, it’s not the smiliest of pics but you don’t need to smile to get likes, or to get into the top 10 on this list.

Stormi is just six months old in this pic, and she’s already an Instagram star.

8. Cristiano’s family of Christmas elves

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Feliz Natal! Merry Christmas!🎅🎄❤️

A post shared by Cristiano Ronaldo (@cristiano) on

This list is ranked using data and data only, but this is definitely my favorite of all.

No matter how famous you are, Christmas is Christmas. Everyone wears a silly hat. Everyone decorates with tacky ornaments. And all members of the family have their highs and lows throughout the day – check out the mix of facial expressions going on here, ranging from total joy to complete indifference.

7. Ariana Grande’s tribute to Mac Miller

Grande posted this photo after the death of rapper Mac Miller, who died unexpectedly in September 2018.

The pair met in 2012 and announced they were a couple in 2016. The relationship came to an end earlier in 2018.

News of Miller’s death rocked the music industry and many big names came out to pay tribute to him.

6. Stormi is one month old

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my angel baby is 1 month old today

A post shared by Kylie (@kyliejenner) on

Kylie Jenner’s next placement on the list celebrates the one month anniversary of her “angel baby”‘s birth.

The pair are photographed wearing what I’d call lazy day clothes, a fashion trend that I fully support.

5. Biebs makes number 4

Justin Bieber’s only entry on our top 20 list is this lengthy and loving post dedicated to Hailey Baldwin.

While Beiber’s always had a pretty thankful tone on social media, this post and his recent behavior certainly points to a more mature outlook on life.

Let’s hope he keeps it up.

4. Selena Gomez hanging with her friends

A previous Selena Gomez post used to be further up this list but was pushed off by a second egg and this picture. It’s also currently the most recent photo in the top 20.

The picture is of Selena Gomez on the beach celebrating her best friend’s engagement and looks exactly like a picture your own friends would take in the summer.

3. XXXTentacion’s last Instagram post

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A post shared by MAKE OUT HILL (@xxxtentacion) on

This was the last post from rapper XXXTentacion before his death in June 2018.

It’s actually the only picture on his Instagram feed.

Eerily, a music video was released posthumously in which the rapper attends his own funeral.

2. Kylie Jenner and Stormi reigned for a while

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stormi webster 👼🏽

A post shared by Kylie (@kyliejenner) on

This is Kylie’s 7th post on the top 20 list, and it’s her most liked so far.

She’s bossed Instagram, there’s no doubt about that. And she held the record for the most liked Instagram picture for a fairly long time with this post, too.

The trouble is, when there’s a record to break, some people (and eggs) like to take on the challenge.

1. An egg.

This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing.

The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.

The account was successful, and didn’t need to build much of an audience to do it, either.

The cheeky egg even got a response from Kylie herself.

View this post on Instagram

Take that little egg

A post shared by Kylie (@kyliejenner) on

There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.

Literally, it posted pictures of itself cracking.

The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.

Pretty eggcelent, if you ask us.

With thanks to Wikipedia for providing the posts in this list.

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