The Top 20 Most Followed Instagram Accounts
By Josh BoydJul 5
Identify opportunities to improve your DCI maturity
Published July 1st 2021
Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.
You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.
As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.
* If you’re not a fan of Cristiano Ronaldo or Kylie Jenner you may find this list distressing.
Similar to our first place on this list, this post is a newcomer appearing straight out of the blue.
Part of a venture to plant more trees, the post promises to translate likes into forests. At a time with the environment being such a huge topic, it’s no surprise this has rocketed into a high position here.
Here's Billie Eilish's first appearance of many, starting with a shot from her famous Vogue shoot.
Our most recent Instagram post on the list, it’s pop star Ariana Grande announcing her engagement to Dalton Gomez. A happy and positive post amongst all the doom and gloom of 2020.
Next we have a heartwarming post from Kylie Jenner where she wishes a happy birthday to Travis Scott, the father of their child.
Known for her gothy and dark look, Billie Eilish clearly shocked a lot of people by going blonde. A bunch of her posts (from before the Vogue shoot) showing off her new style have made the list, and this is the first of them
The footballing world was hit hard in 2020 with the death of legend Diego Maradona. Considered one of the greatest of all time, our next entry is Messi’s Instagram dedication to the man.
Her first post and already in the top 20 of all time. Jennifer Aniston brought together her Friends co-stars for a cosy Instagram pic. Although not the best quality, it’s proven massively popular and sparked news reports from all over the world.
Aniston also broke a record, becoming the fastest person to get 1m followers eve. The feat took her just five hours and 16 minutes, the record confirmed by Guinness World Records.
And we're back to Billie Eilish already with a post from her of a photo from her Vogue shoot.
And we're quickly back with Billie Eilish and the cover photo from her British Vogue feature.
Here is Ariana Grande's second post on the list, and by no means the last. This one is from her recent wedding to Dalton Gomez.
And again, Kylie Jenner is back on the list.
She’s bossed Instagram, there’s no doubt about that. And she held the record for the most liked Instagram picture for a fairly long time (341 days) with this post, too.
Then along came the egg. She was knocked off her top spot by a picture of a literal egg. While her post remained in second place for a long time after that, it's continued to drop further down the list since.
And we're straight back to another Ariana Grande post, with some more wedding photos.
Taken just a few days after her post revealing her new hair style, this post was carried into the list on the popular waves of the original revelation.
The world was shocked to hear of Chadwick Boseman’s death from cancer at the age of 43. His family used his Instagram account to announce his passing and pay tribute to the incredibly talented actor.
As proof of Maradon’a huge presence in the history of the game, another dedication to the legendary footballer makes the list. This time it’s from Cristiano Ronaldo.
Out of all of the British Vogue photos Eilish posted to her Instagram, this one is by far the most popular. If things continue, it could climb higher up this list.
This post has become incredibly popular in such a short time and is Eilish's last post on this list. That means she has the most entries out of anybody, and with quite a margin too.
This was the last post from rapper XXXTentacion before his death in June 2018.
It’s actually the only picture on his Instagram feed.
Eerily, a music video was released posthumously in which the rapper attends his own funeral.
Wow, this post skyrocketed to second place in an incredibly short time. Another Grande post, and even more photos from her wedding.
This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing.
The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.
The account was successful, and didn’t need to build much of an audience to do it, either.
The cheeky egg even got a response from Kylie herself.
There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.
Literally, it posted pictures of itself cracking.
The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.
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