Covid-19: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown
By Gemma JoyceJul 3
Covid-19 Resource Center
Understand how consumers are responding.
Understand how consumers are responding.
Published April 27th 2020
Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.
You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.
As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.
* If you’re not a fan of Cristiano Ronaldo or Kylie Jenner you may find this list distressing.
The first of her posts in this list, one of the newest megastars in the world takes us on her trip to Hawaii. All in all, a classic holiday post you might see anyone else (if they could afford the same trip).
Kylie’s first of many posts in this list, this time with a series of photos celebrating her boyfriend’s birthday.
Along with a heartfelt message, the post has resonated with people, quickly rising up the ranks after it was posted in April 2019.
This is actor Tom Holland’s only appearance in the list. He’s posing with fellow MCU co-star Robert Downey Jr.
Both actors played major roles in the latest Avengers and Marvel Cinematic Universe films, so clearly fans are happy to see the two buddies hanging out off-screen together.
Justin Bieber’s only entry on our top 20 list is this lengthy and loving post dedicated to Hailey Baldwin.
While Beiber’s always had a pretty thankful tone on social media, this post and his recent behavior certainly points to a more mature outlook on life.
Let’s hope he keeps it up.
Billie Eilish is having the time of her life at the moment, going from success to success, including picking up five Grammy Awards this year. Completely unknown just a year ago, her meteoric rise does not look to be slowing down.
What would have been a fairly innocuous post become something much more after Bryant’s sudden death. A message of support and respect for fellow player LeBron James, the comments now are filled with messages heartfelt messages both James and Bryant.
The tried and testing Kylie and Stormi combo wins out again, with Jenner taking another spot. This time we have a very cool Stormi learning to snowboard. Looking completely oblivious to the task at hand, she clearly has a knack for the port.
Here she is again. Kylie Jenner takes up another spot with this post of her family dressed up as Iron Man, Captain Marvel, and Thor.
Jumping on all the excitement around Avengers: Endgame, this post has shot straight to upper echelons of this list.
Jenner still isn’t done with our list yet. This fairly provocative shot is of Kylie Jenner and Travis Scott, showing interest in her and her family is a great route to Instagram success.
Once a common occurrence in this list, Cristiano is down to this one photo. Here he is celebrating his birthday with his family.
Expect more of his posts to appear in this list before long.
Still not Jenner’s last post in the list, this time it’s a cutesy photos of her daughter surrounded by bubbles. This post is also the most recently posted on our list.
Another Selena Gomez, but not the last. Our most recent post on the list sees Gomez posing by a river in Italy.
For whatever reason, people can’t get enough of Selena on Instagram.
A previous Selena Gomez post used to be further up this list but was pushed off by a second egg and this picture. It’s also currently the most recent photo in the top 20.
The picture is of Selena Gomez on the beach celebrating her best friend’s engagement and looks exactly like a picture your own friends would take in the summer.
It made the news the world over, and it’s been a big hit on Instagram too. Our newest entry to the list is from Dwayne Johnson’s wedding. Owner of the People’s Elbow and global movie star, he also has one of the most followed accounts on Instagram too.
The picture itself is a super cheery and heartwarming shot of the happy couple in Hawaii.
The world was dumbstruck by the death of Kobe Bryant. In an emotional post, LeBron James pours his heart out as he talks about his fellow sportsman and friend.
Similar to our first place on this list, this post is a newcomer appearing straight out of the blue.
Part of a venture to plant more trees, the post promises to translate likes into forests. At a time with the environment being such a huge topic, it’s no surprise this has rocketed into a high position here.
Still in the early days, but could this be a contender for the top spot?
Her first post and already in the top 20 of all time. Jennifer Aniston brought together her Friends co-stars for a cosy Instagram pic. Although not the best quality, it’s proven massively popular and sparked news reports from all over the world.
Aniston also broke a record, becoming the fastest person to get 1m followers eve. The feat took her just five hours and 16 minutes, the record confirmed by Guinness World Records.
This is Kylie’s 7th post on the top 20 list, and it’s her most liked so far.
She’s bossed Instagram, there’s no doubt about that. And she held the record for the most liked Instagram picture for a fairly long time (341 days) with this post, too.
Then a long came the egg. At least for a little while. For months Kylie lost her top spot to a simple gg, but it was deleted without warning in October 2019, meaning Jenner retook 1st. But for how long?
This was the last post from rapper XXXTentacion before his death in June 2018.
It’s actually the only picture on his Instagram feed.
Eerily, a music video was released posthumously in which the rapper attends his own funeral.
This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing.
The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.
The account was successful, and didn’t need to build much of an audience to do it, either.
The cheeky egg even got a response from Kylie herself.
There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.
Literally, it posted pictures of itself cracking.
The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.
Pretty eggcelent, if you ask us.
With thanks to Wikipedia for providing the posts in this list.
Get access to free expert-built dashboards, daily email bulletins, unique reports and more to help you understand how consumer are responding.
Brandwatch analyzed 800 million tweets to identify the big names and micro-influencers that are actually engaging the audiences that matter to you..
We use cookies to improve your experience and give you personalized content. Do you agree to our cookie policy?
More info.By using our site you agree to our use of cookies —
From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.