[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

Register for free
Online Trends

Published March 4th 2024

The 20 Most Liked Posts on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

Explore Social Media Management Suite

Of all the things to break a record for, the most liked picture on Instagram (given that there are 1.4 billion monthly users spending 30 minutes daily on the platform) is probably one of the biggest challenges.

You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.

As we’ll see in the list of top posts, not all of the above are totally necessary 🥚, but they’ll help. So, here goes.

The 20 most liked posts on Instagram

* If you’re not an of football, you may find this list distressing.

20. Three Spidermen and a lot of likes

We start the ranking with a post from actor Tom Holland, where he recreates the famous Spiderman meme with Tobey Maguire and Andrew Garfield.

19. Selena Gomez posts a selfie

Singer Selena Gomez got many likes for her selfie showing off her natural look without makeup.

18. Lionel Messi remembers Pelè

On the day of the death of Pelè, Lionel Messi remembered one of the greatest professional football players of all time.

17. Happy Birthday, Tom Holland!

Holland again. This time, his girlfriend Zendaya wishes him a happy birthday.

16. Ronaldo on the field

Here is the first post of many from Ronaldo. The post shows him at a friendly game between football clubs Paris Saint-Germain and Riyadh ST XI.

15. Ronaldo joins a new team

Next, we have Ronaldo again, being celebrated by fans when joining the Saudi Arabian football club Al Nassr FC.

14. Messi celebrates a win

Famous football player Lionel Messi is celebrating his team’s win against Croatia in the 2022 World Cup.

13. Ronaldo honors Pelè

Ronaldo remembers King Pelè, an influential and important figure in his life.

12. Ronaldo and his partner announce twins

Ronaldo's next post on the list is of him and his wife announcing their twins. Sadly, one of the twins died during childbirth. The post is full of comments of love and support.

11. XXXTentacion’s last Instagram post

This was the last post from rapper XXXTentacion before his death in June 2018.

It’s actually the only picture on his Instagram feed.

Eerily, a music video was released posthumously in which the rapper attends his own funeral.

10. Messi and Ronaldo face off in a game of chess

With both footballers holding multiple places on the list, Louis Vuitton really knew what they were doing when they brought both together for this advertising campaign.

9. Cristiano Ronaldo isn't happy

Here’s Cristiano Ronaldo again, leaving the field after Portugal lost against Morocco and was eliminated from the World Cup.

8. Ronaldo joins Al Nassr FC

Next, we have Ronaldo again, announcing that he is joining the football club, Al Nassr FC.

7. Sunset on fire

This is the newest entry in our list, which quickly catapulted to the top ten. It’s also the most liked Reel on the list.

6. Lionel Messi is celebrating

Winning the World Cup is the highest achievement for professional football players, so it’s not surprising that Messi is posing with the trophy.

5. Lionel Messi poses with the World Cup trophy

Next up we have Messi again posing with the World Cup trophy, a huge achievement that was celebrated around the world on social.

4. Ronaldo and Messi are still playing chess

Cristiano Ronaldo also posted the Louis Vuitton picture of him and Lionel Messi playing chess.

3. Messi really loves the trophy

Next, we have Messi again and you may guess right: with his trophy. In this funny post, he’s in bed snuggling with the World Cup trophy.

2. An egg.

There was a lengthy period when this picture of an egg cracked every Instagram record, with over 60 million likes at the time of writing.

The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.

The account was successful, and didn’t need to build much of an audience to do it, either.

Pretty eggcellent, if you ask us.

1. Lionel Messi celebrates winning the World Cup with Argentina

Messi's done it! He beat the egg! This is a moment that'll go down in history.

With thanks to Wikipedia for providing the posts in this list.

Get all the social tea in our Social Media Professionals group on LinkedIn.

Share this post
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
Free report

Brandwatch 2024 Digital Marketing Trends

Discover the biggest digital marketing trends and uncover valuable insights and actionable tips to elevate your marketing strategy..

Get the report

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.