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Published December 20th 2022

The 20 Most Liked Posts on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

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Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.

You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.

As we’ll see in the list of top posts, not all of the above are totally necessary 🥚, but they’ll help. So, here goes.

The 20 most liked posts on Instagram

* If you’re not a fan of football or Billie Eilish you may find this list distressing.

20. Lionel Messi takes the trophy

We kick things off with legend Lionel Messi celebrating after his national team Argentina won the Copa América trophy.

19. Lionel Messi takes up a new team

Again, it's Messi. This post came hot on the heels of his one about leaving Barcelona, with the player announcing his signing to PSG.

18. A victorious post from Messi

Once again, Messi has made the list – this time celebrating a victory against the Netherlands.

17. Billie Eilish reveals her blonde hair (for the first time)

This post became incredibly popular in such a short period time. Perhaps surprisingly, this is Eilish's only post on the list.

16. Neymar and World Cup loss

Some win, some lose. Neymar reflects in his Instagram post on the elimination of the Brazilian team.

15. Kylie makes the list

Here we have Kylie Jenner sharing a photo of her newborn baby.

14. Lionel Messi and the win against Mexico

Another World Cup post. This time with Lionel Messi celebrating the win of Argentina over Mexico.

13. Three Spidermen and a lot of likes

Next is a post from Tom Holland, where he recreates the famous Spiderman meme with Tobey Maguire and Andrew Garfield.

12. Kylie announces a sibling for Stormi

Kylie Jenner, once holder of the record of the most liked photo on Instagram, is back again with her announcement that she's pregnant with baby number two. The cute video quickly went viral as fans fell over themselves to share the news.

11. Happy Birthday, Tom Holland!

Zendaya makes her only appearance on the list, with a post saying happy birthday to Tom Holland.

10. Ariana Grande gets married to Dalton Gomez

Ariana Grande's only post in the list (for now), here she shares some snaps from her wedding.

9. Messi's back with another win

This time he's celebrating a win against Croatia in the 2022 World Cup.

8. XXXTentacion’s last Instagram post

This was the last post from rapper XXXTentacion before his death in June 2018.

It’s actually the only picture on his Instagram feed.

Eerily, a music video was released posthumously in which the rapper attends his own funeral.

7. Cristiano Ronaldo isn't happy

Here’s Cristiano Ronaldo again, leaving the field after Portugal lost against Morocco and was eliminated from the World Cup.

6. Messi and Ronaldo face off in a game of chess

With both footballers holding multiple places on the list, Louis Vuitton really knew what they were doing when they brought both together for this advertising campaign.

5. Ronaldo and his partner announce twins

Ronaldo's next post in the list is of his and his wife announcing their twins. Sadly, as noted earlier in the list, one of the twins died during childbirth. The post is now full of comments of love and support.

4. Lionel Messi poses with the World Cup trophy

Next up we have Messi posing with the World Cup trophy, a huge achievement that was celebrated around the world on social.

3. Ronaldo and Messi are still playing chess

Cristiano Ronaldo also posted about the Louis Vuitton picture of him and Lionel Messi playing chess. On the date of writing, it’s currently the second-most liked Instagram post.

2. An egg.

There was a lengthy period when this picture of an egg cracked every Instagram record, with over 56 million likes at the time of writing.

The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.

The account was successful, and didn’t need to build much of an audience to do it, either.

Pretty eggcellent, if you ask us.

1. Lionel Messi celebrates winning the World Cup with Argentina

Messi's done it! He beat the egg, and for good reason! This is a moment that'll go down in history.

With thanks to Wikipedia for providing the posts in this list.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

The Waffle-Free Guide to Influencer Marketing

Join the 77% of brands that organize and create their influencer marketing campaigns in-house, rather than through an agency.

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