The Big Consumer Financial Trends for 2021
By Sabrina DorronsoroMar 30
How connected is your organization to its customers?
Published March 19th 2021
Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users , and 3.5 billion likes per day) is probably one of the biggest challenges.
You need a following (check out who has the most Instagram followers here ). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.
As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.
* If you’re not a fan of Cristiano Ronaldo or Kylie Jenner you may find this list distressing.
The first os many Kylie Jenner appearances on this list. This shot features herself and Travis Scott.
What would have been a fairly innocuous post become something much more after Bryant’s sudden death. A message of support and respect for fellow player LeBron James, the comments now are filled with messages heartfelt messages both James and Bryant.
Cristiano’s second post in the list. Here he is celebrating his birthday with his family.
Expect more of his posts to appear in this list before long.
A chilled and relaxed post, here’s Selena Gomez on the beach celebrating her best friend’s engagement, looking exactly like a picture your own friends would take in the summer.
Another Selena Gomez post, but this time of her taking a vacation to Italy.
It made the news the world over, and it’s been a big hit on Instagram too. Our newest entry to the list is from Dwayne Johnson’s wedding. Owner of the People’s Elbow and global movie star, he also has one of the most followed accounts on Instagram too.
The picture itself is a super cheery and heartwarming shot of the happy couple in Hawaii.
Here’s Kylie again, this time it’s a video featuring her daughter Stormi.
Still not Jenner’s last post in the list, this time it’s a cutesy photos of her daughter surrounded by bubbles.
The world was dumbstruck by the death of Kobe Bryant. In an emotional post, LeBron James pours his heart out as he talks about his fellow sportsman and friend.
Similar to our first place on this list, this post is a newcomer appearing straight out of the blue.
Part of a venture to plant more trees, the post promises to translate likes into forests. At a time with the environment being such a huge topic, it’s no surprise this has rocketed into a high position here.
Our most recent Instagram post on the list, it’s pop star Ariana Grande announcing her engagement to Dalton Gomez. A happy and positive post amongst all the doom and gloom of 2020.
Next we have a heartwarming post from Kylie Jenner where she wishes a happy birthday to Travis Scott, the father of their child.
The footballing world was hit hard in 2020 with the death of legend Diego Maradona. Considered one of the greatest of all time, our next entry is Messi’s Instagram dedication to the man.
Her first post and already in the top 20 of all time. Jennifer Aniston brought together her Friends co-stars for a cosy Instagram pic. Although not the best quality, it’s proven massively popular and sparked news reports from all over the world.
Aniston also broke a record, becoming the fastest person to get 1m followers eve. The feat took her just five hours and 16 minutes, the record confirmed by Guinness World Records.
And again, Kylie Jenner is back on the list.
She’s bossed Instagram, there’s no doubt about that. And she held the record for the most liked Instagram picture for a fairly long time (341 days) with this post, too.
Then along came the egg. She was knocked off her top spot by a picture of a literal egg. While her post remained in second place for a long time after that, a couple more pictures have since overtaken it as well.
The world was shocked to hear of Chadwick Boseman’s death from cancer at the age of 43. His family used his Instagram account to announce his passing and pay tribute to the incredibly talented actor.
A very recent addition to the list, Billie Eilish returns to the top 20 with a simple photo of her newly dyed hair.
As proof of Maradon’a huge presence in the history of the game, another dedication to the legendary footballer makes the list. This time it’s from Cristiano Ronaldo.
This was the last post from rapper XXXTentacion before his death in June 2018.
It’s actually the only picture on his Instagram feed.
Eerily, a music video was released posthumously in which the rapper attends his own funeral.
This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing.
The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.
The account was successful, and didn’t need to build much of an audience to do it, either.
The cheeky egg even got a response from Kylie herself.
There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.
Literally, it posted pictures of itself cracking.
The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.
Brandwatch analyzed 800 million tweets to identify the big names and micro-influencers that are actually engaging the audiences that matter to you..