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Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation

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Published September 21st 2020

The 20 Most Liked Pictures on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.

You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.

As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.

The 20 most liked pictures on Instagram

* If you’re not a fan of Cristiano Ronaldo or Kylie Jenner you may find this list distressing.

20. A Kylie Jenner selfie to start things off

View this post on Instagram

you call?

A post shared by Kylie 🤍 (@kyliejenner) on

Kylie Jenner appears in this list more than any other person. She starts off our list too, with a fairly straightforward picture of herself posing for the camera.

19. The Jenners as Avengers

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happy end game everyone

A post shared by Kylie 🤍 (@kyliejenner) on

Her first spot in the list, here Kylie Jenner poses with her her family dressed up as Iron Man, Captain Marvel, and Thor.

Jumping on all the excitement around Avengers: Endgame, this post has shot straight to upper echelons of this list.

18. Snowboarding with the Jenners

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I can’t handle this 😫😍❄️🏂

A post shared by Kylie 🤍 (@kyliejenner) on

The tried and testing Kylie and Stormi combo wins out again, with Jenner taking another spot. This time we have a very cool Stormi learning to snowboard. Looking completely oblivious to the task at hand, she clearly has a knack for the port.

17. Billie Eilish cleans up at the Grammys

Billie Eilish is having the time of her life at the moment, going from success to success, including picking up five Grammy Awards this year. Completely unknown just a year ago, her meteoric rise does not look to be slowing down.

View this post on Instagram


A post shared by BILLIE EILISH (@billieeilish) on

16. Kylie and her daughter

Here’s Kylie again. This time its a picture of her and her daughter.

15. Kylie Jenner and Travis Scott

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When Houston meets LA .. 💛 @playboy #ComingSoon

A post shared by Kylie 🤍 (@kyliejenner) on

Another Jenner post for our list yet. This fairly provocative shot is of Kylie Jenner and Travis Scott, showing interest in her and her family is a great route to Instagram success.

14. Kobe Bryant’s last Instagram post

What would have been a fairly innocuous post become something much more after Bryant’s sudden death. A message of support and respect for fellow player LeBron James, the comments now are filled with messages heartfelt messages both James and Bryant.

13. Happy Birthday, Mr. Ronaldo

Once a common occurrence in this list, Cristiano is down to this one photo. Here he is celebrating his birthday with his family.

Expect more of his posts to appear in this list before long.

12. Selena Gomez hanging with her friends

A previous Selena Gomez post used to be further up this list but was pushed off by a second egg and this picture. It’s also currently the most recent photo in the top 20.

The picture is of Selena Gomez on the beach celebrating her best friend’s engagement and looks exactly like a picture your own friends would take in the summer.

11. Selena Gomez goes to Italy

Another Selena Gomez, but not the last. Our most recent post on the list sees Gomez posing by a river in Italy.

For whatever reason, people can’t get enough of Selena on Instagram.

10. Dwayne ‘The Rock’ Johnson ties the knot

It made the news the world over, and it’s been a big hit on Instagram too. Our newest entry to the list is from Dwayne Johnson’s wedding. Owner of the People’s Elbow and global movie star, he also has one of the most followed accounts on Instagram too.

The picture itself is a super cheery and heartwarming shot of the happy couple in Hawaii.

9. Bubble bath time with the Jenners

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this pic makes me happy

A post shared by Kylie 🤍 (@kyliejenner) on

Still not Jenner’s last post in the list, this time it’s a cutesy photos of her daughter surrounded by bubbles. This post is also the most recently posted on our list.

8. Lebron James says farewell to Kobe Bryant

The world was dumbstruck by the death of Kobe Bryant. In an emotional post, LeBron James pours his heart out as he talks about his fellow sportsman and friend.

7. Planting trees for likes

Similar to our first place on this list, this post is a newcomer appearing straight out of the blue.

Part of a venture to plant more trees, the post promises to translate likes into forests. At a time with the environment being such a huge topic, it’s no surprise this has rocketed into a high position here.

Still in the early days, but could this be a contender for the top spot?

6. Happy birthday, Travis Scott

Next we have a heartwarming post from Kylie Jenner where she wishes a happy birthday to Travis Scott, the father of their child.

5. Jennifer Aniston with some familiar friends

Her first post and already in the top 20 of all time. Jennifer Aniston brought together her Friends co-stars for a cosy Instagram pic. Although not the best quality, it’s proven massively popular and sparked news reports from all over the world.

Aniston also broke a record, becoming the fastest person to get 1m followers eve. The feat took her just five hours and 16 minutes, the record confirmed by Guinness World Records.

4. Kylie Jenner and Stormi reigned for a while

View this post on Instagram

stormi webster 👼🏽

A post shared by Kylie 🤍 (@kyliejenner) on

This is Kylie’s 8th post on the top 20 list, and it’s her most liked so far.

She’s bossed Instagram, there’s no doubt about that. And she held the record for the most liked Instagram picture for a fairly long time (341 days) with this post, too.

Then a long came the egg. She was knocked off her top spot by a picture of a literal egg. While this post remained in second place for a long time after that, a couple more pictures have since overtaken it as well.

3. Chadwick Boseman’s family announce his death

The world was shocked to hear of Chadwick Boseman’s death from cancer at the age of 43. His family used his Instagram account to announce his passing and pay tribute to the incredibly talented actor.

2. XXXTentacion’s last Instagram post

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A post shared by MAKE OUT HILL (@xxxtentacion) on

This was the last post from rapper XXXTentacion before his death in June 2018.

It’s actually the only picture on his Instagram feed.

Eerily, a music video was released posthumously in which the rapper attends his own funeral.

1. An egg.

This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing.

The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.

The account was successful, and didn’t need to build much of an audience to do it, either.

The cheeky egg even got a response from Kylie herself.

View this post on Instagram

Take that little egg

A post shared by Kylie 🤍 (@kyliejenner) on

There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.

Literally, it posted pictures of itself cracking.

The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.

Pretty eggcelent, if you ask us.

With thanks to Wikipedia for providing the posts in this list.

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The Brandwatch Influencer Report

Brandwatch analyzed 800 million tweets to identify the big names and micro-influencers that are actually engaging the audiences that matter to you..

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.