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Published July 1st 2021

The 20 Most Liked Pictures on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.

You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.

As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.

The 20 most liked pictures on Instagram

* If you’re not a fan of Cristiano Ronaldo or Kylie Jenner you may find this list distressing.

20. Planting trees for likes

Similar to our first place on this list, this post is a newcomer appearing straight out of the blue.

Part of a venture to plant more trees, the post promises to translate likes into forests. At a time with the environment being such a huge topic, it’s no surprise this has rocketed into a high position here.

19. Billie Eilish and her British Vogue photoshoot I

Here's Billie Eilish's first appearance of many, starting with a shot from her famous Vogue shoot.

18. Ariana Grande gets engaged

Our most recent Instagram post on the list, it’s pop star Ariana Grande announcing her engagement to Dalton Gomez. A happy and positive post amongst all the doom and gloom of 2020.

17. Happy birthday, Travis Scott

Next we have a heartwarming post from Kylie Jenner where she wishes a happy birthday to Travis Scott, the father of their child.

16. Billie Eilish with blonde hair I

Known for her gothy and dark look, Billie Eilish clearly shocked a lot of people by going blonde. A bunch of her posts (from before the Vogue shoot) showing off her new style have made the list, and this is the first of them

15. Messi bids farewell to Maradona

The footballing world was hit hard in 2020 with the death of legend Diego Maradona. Considered one of the greatest of all time, our next entry is Messi’s Instagram dedication to the man.

14. Jennifer Aniston with some familiar friends

Her first post and already in the top 20 of all time. Jennifer Aniston brought together her Friends co-stars for a cosy Instagram pic. Although not the best quality, it’s proven massively popular and sparked news reports from all over the world.

Aniston also broke a record, becoming the fastest person to get 1m followers eve. The feat took her just five hours and 16 minutes, the record confirmed by Guinness World Records.

13. Billie Eilish and her British Vogue photoshoot II

And we're back to Billie Eilish already with a post from her of a photo from her Vogue shoot.

12. Billie Eilish and her British Vogue photoshoot III

And we're quickly back with Billie Eilish and the cover photo from her British Vogue feature.

11. Ariana Grande gets married to Dalton Gomez I

Here is Ariana Grande's second post on the list, and by no means the last. This one is from her recent wedding to Dalton Gomez.

10. Kylie Jenner and Stormi reigned for a while

And again, Kylie Jenner is back on the list.

She’s bossed Instagram, there’s no doubt about that. And she held the record for the most liked Instagram picture for a fairly long time (341 days) with this post, too.

Then along came the egg. She was knocked off her top spot by a picture of a literal egg. While her post remained in second place for a long time after that, it's continued to drop further down the list since.

9. Ariana Grande gets married to Dalton Gomez II

And we're straight back to another Ariana Grande post, with some more wedding photos.

8. Billie Eilish with blonde hair II

Taken just a few days after her post revealing her new hair style, this post was carried into the list on the popular waves of the original revelation.

7. Chadwick Boseman’s family announce his death

The world was shocked to hear of Chadwick Boseman’s death from cancer at the age of 43. His family used his Instagram account to announce his passing and pay tribute to the incredibly talented actor.

6. Ronaldo says goodbye to Diego

As proof of Maradon’a huge presence in the history of the game, another dedication to the legendary footballer makes the list. This time it’s from Cristiano Ronaldo.

5. Billie Eilish and her British Vogue photoshoot IIII

Out of all of the British Vogue photos Eilish posted to her Instagram, this one is by far the most popular. If things continue, it could climb higher up this list.

4. Billie Eilish with blonde hair III

This post has become incredibly popular in such a short time and is Eilish's last post on this list. That means she has the most entries out of anybody, and with quite a margin too.

3. XXXTentacion’s last Instagram post

This was the last post from rapper XXXTentacion before his death in June 2018.

It’s actually the only picture on his Instagram feed.

Eerily, a music video was released posthumously in which the rapper attends his own funeral.

2. Ariana Grande gets married to Dalton Gomez II

Wow, this post skyrocketed to second place in an incredibly short time. Another Grande post, and even more photos from her wedding.

1. An egg.

This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing.

The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.

The account was successful, and didn’t need to build much of an audience to do it, either.

The cheeky egg even got a response from Kylie herself.

View this post on Instagram

Take that little egg

A post shared by Kylie 🤍 (@kyliejenner) on

There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.

Literally, it posted pictures of itself cracking.

The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.

Pretty eggcelent, if you ask us.

With thanks to Wikipedia for providing the posts in this list.

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