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Report

The State of Social

This is the largest social insights report of its kind spanning 15 industries and sectors and over 546 brands, looking at and evaluating various metrics from engagement to sentiment.

In this report, you’ll learn about:

  • Industry social media engagement benchmarks
  • In-depth audience demographics, by industry
  • Industry spotlights, including top brands, hashtags, and key insights
  • Social media success stories, and what social media experts can learn from them
  • And more

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.