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The State of Social

This is a comprehensive social insights report spanning 8 industries and over 347 brands. We’ve meticulously examined a spectrum of metrics spanning from engagement to sentiment and everything in between.

In this report, you’ll discover:

  • Industry-specific social media engagement benchmarks
  • Various audience demographics by industry
  • Industry spotlights, including top brands, hashtags, and key takeaways for marketers
  • Social media success stories as well as social media horror stories
  • And much, much more…

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.