All you need to create a winning social media strategy for your brand.
Access the Brandwatch Academy for on-demand courses on the Brandwatch product suite, plus live events to enrich your knowledge. Whether you’re a marketing graduate or a tenured research professional, get ready to level up your skills.
Get started straight away and learn at your pace with always-on, comprehensive courses.
The Brandwatch Academy offers an engaging environment in which to learn the ins and outs of your favorite products.
Become the go-to Brandwatch whizz on your team, show your boss why you need that raise, and share your success with your professional network with badges and certificates.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.