[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

Choose the solution that’s right for you

With standard to enterprise plans available for each of our solutions, start understanding and engaging with your customers at the speed of social today.


Consumer Intelligence

Find meaning in the billions of conversations happening online with the #1 consumer intelligence platform.

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For researchers and analysts looking to:

  • Search the world’s largest archive of consumer opinion for market insights

  • Segment audiences and conversations in fully customizable dashboards

  • Analyze data at scale with industry-leading AI

  • Distribute flexible, automated reporting and alerts across your business


Social Media Management

All-in-one social media management platform. Perfect for teams collaborating on social.

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For social media managers and content marketers looking to:

  • Manage all your social media channels in one place

  • Collaborate on content creation with one social calendar, including both organic and paid posts

  • Engage with your community in one centralized social CRM

  • Monitor your brand with the world’s leading social listening tool

  • Benchmark and build dashboards to understand your performance against your competitors


Influencer Marketing

Streamline influencer discovery, relationship management, and campaign reporting all in one end-to-end solution.

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For influencer marketers and agencies looking to:

  • Discover the best influencers for their brand collaborations or agency roster

  • Save time, centralize data and manage influencer relationships at every touchpoint

  • Quickly search an influencer database of over 30m creators

  • Run, measure and report on multichannel campaigns

“What differentiates Brandwatch?
The ability to put the customer at the heart is a big one.”

Adam Mills, Brand Strategy and Planning Insights Manager at British Telecom

Recognized as industry leaders

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.