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Brandwatch | Use Cases

Influencer Marketing

When looking for the best influencers to work with, are you tired of seeing the usual suspects? Discover genuine micro-influencers and analyze your most effective brand advocates with Brandwatch.

Instantly identify top influencers

Search an influencer database of over 450m people in seconds. Our proprietary Influence Score identifies people who generate real engagement, not just those with large followings.

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Discover effective micro-influencers

Find micro-influencers your competitors have overlooked by identifying people highly relevant to your specific target audience.

Optimize your influencer strategy

Benchmark the ROI of your influencer campaigns by monitoring influencer engagement that leads to actual intent to purchase.

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“We build out the queries, we add some of the operators that help us get to those with a higher following or a higher engagement rate, and we often add in the location operators. I think this method provides a broad breadth of influencers based on what they’re saying and not just a static database.”

— Jeff Melton, RF|Binder

See Brandwatch in action

Fill out the form and learn more about Influencer Marketing.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.