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Brandwatch | Industries


Bring agility to uncertain times

Analyze billions of retail consumer conversations to understand what they think.
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Why Brandwatch?

Survive the purge

With the bricks and mortar stores dying out, you need to understand consumers online. Discover what drives behaviors for the digital consumer with Brandwatch.

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Move faster than traditional retailers

Winners in retail predict trends and sell the next big thing. Use AI to monitor global trends and beat the competition.

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Create a seamless experience

Retail consumers expect a seamless on and offline experience. Learn individual consumer preferences and build data-driven experiences.

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Why Brandwatch?

Consumer intelligence

Intensely understand online consumers and win market share with relevant campaigns

Discover the demographics, interests, and professions of digital consumers within minutes

Integrate multiple data sets to provide an understanding of customers at every touch point in the retail journey

Social media management

Ensure your brand messages are in front of shoppers when and where they need them

Show your customers more products they’re sure to love with an integrated content calendar

Learn what makes competitors’ campaigns successful and build experiences that consumers crave

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Choose your time to speak to an expert

Want to see how Brandwatch can help you better understand and engage with your audience?

Book a meeting with one of our industry experts to:

  • See the value of combining consumer research, social media marketing, and customer service on one platform

  • Discuss your specific use case, current challenges, and business goals

  • Explore market opportunities to expand and grow your business

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.