Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
Consumer preferences can change overnight. Stay relevant with minute-by-minute trend analysis to better understand your audience.
Your audience changes based on their region, age, profession, and more. Create content that’s relevant to every audience by fully understanding their needs.
Audiences have an abundance of choice and a lack of time. Create content that cuts through the noise and resonates by truly understanding your audience.
Anticipate consumer trends before the competition, creating work that resonates
Pull detailed reports on audiences and reception to help support your ad sales teams
Build brand equity in a competitive market and a brand voice that speaks to consumers in their own language
Manage multiple high-profile social channels and nurture loyal fan communities
Quickly detect and handle service issues
Get an email as soon as a problem starts to grow, helping you solve it before it’s too late
Want to see how Brandwatch can help you better understand and engage with your audience?
See the value of combining consumer research, social media marketing, and customer service on one platform
Discuss your specific use case, current challenges, and business goals
Explore market opportunities to expand and grow your business
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.