New Content: The Predictive Trend Spotting Guide

Learn how to spot trends

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The Social Index
The Social Index

The definitive global ranking of the best brands on social. We analyzed 77 million social media posts around the biggest companies online. Where does your brand rank?

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New Content: The Predictive Trend Spotting Guide

Learn how to spot trends

Reports

Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.

What can consumers teach brands, charities, and NGOs about plastic waste?

We studied millions of social posts and surveyed thousands of consumers to find out how the public views the problem of plastic waste, and who’s going to solve it.

AI-Powered Consumer Insights for the Asia-Pacific Region

Using online data to uncover APAC consumer insights about audience, brand, campaign, and more

Brand Comparison: Nike vs Reebok

Two of the world’s biggest sportswear brands go head to head in the arena of consumer opinion

The Women’s Football Report

Brandwatch analyzes social data on marketing, sponsors, and consumer behaviour during the 2019 Women’s World Cup

Brand Comparison: Apple Music vs Spotify

Brand Comparison: Apple Music vs Spotify

Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program

There’s only one way to win in the age of the customer, and that’s by being customer-obsessed.

Brand Comparison: Southwest Airlines vs JetBlue Airways

What do North American consumers think of the region’s leading budget airlines?

The Brand Visibility Report 2019

We analyzed 50 million images on Twitter to find the most photographed brands

Forrester Report: Social Gets Bigger, Stronger, Faster

This report explains how to "socialize" social media to teams outside of marketing and integrate social capabilities into the entire company.

Brand loyalty and the belief-driven consumer

We explore the issues with brand loyalty today, and the risks and rewards of doing value-based marketing to appeal to customers.

The Emotions Report

A look into how we share emotions online and the implications for brands

The Brand Follower Report

What can PR, content, and influencer managers learn by studying the things that make their brand's following unique?

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