- How social media conversations about online shopping has grown
- The most popular topics ethical consumers care about
- The concrete ways consumer preferences are affecting retailers
Reports
Knowledge, analysis and insight.
Our in-house analysts gather intelligence from around the social web to present insights across a wide variety of topics and industries.
Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.
With people wanting both easy shopping and ethical retailers, how should retail stores act on competing customer desires? In our report, learn:
Financial service companies know that their market is subject to the quickest changes of any industry. Get ahead of the pack and learn the most important insights, including:
- The demographics of today's financial services customer
- Which financial sector is most responsive online
- How quickly trending topics affect company sentiment and behavior
In this report, we use social data to uncover the true impact of technology on financial services customers. Learn:
- Why nearly 60% of all bank complaints reference phone calls or visits
- Why baby boomers are talking the most about insurance
- How FinTech and social intelligence are shaping every financial sector
In this report, we analyzed online conversations about technology to explore the relationship between customer sentiment, preferences, and innovation are to market success. We discover:
- What social data revealed about technology brands
- How conversations about innovation relate to purchase intent
- Two ways consumer insights should drive innovation
We dug into millions of conversations and monitored 49 of the biggest CPG brands on social. In this snapshot, we discover:
- Which CPG brands are leading the way on social
- Why the customers talking about consumer goods differ from other industries
- What makes CPG companies successful online
This report investigates the trends pushing the CPG sector towards social analytics, uncovering
- The factors that have shaped the sector in the last decade
- The unique setbacks and benefits of social analytics for CPG companies
- Three ways leading CPG brands solve business problems with social data
115 millions conversations. 450 world-leading organizations. 15 industries. Analyzed. The Social Outlook is the definitive report on the state of social. Read the report to discover:
- Which industries respond quickest to customer issues
- How audience demographics change from industry-to-industy
- Which brands are leading the way in each industry
- How brands can benchmark in a wider online landscape