Knowledge, analysis and insight.

The experts here at Brandwatch are endlessly gathering intelligence from around the social web and, using our powerful tool, have produced a plethora of industry-leading reports.

Most of the things we put together are for our clients, but sometimes we like to share a little bit of the love with you likeable folk. Our selection presents insights from across a wide variety of topics and industries.

Holy bananas. @Brandwatch is ridiculous in the amount of information it provides. Mind blowing."
- @ellebetz

The following report analyzes the conversation around 20 leading Industrial Technology businesses, specifically revealing:

  • The Industrial Tech Index
  • How brands and audiences interact
  • What Facebook content performs best
  • Industry-wide sentiment analysis

In the following report, we analyze the online conversation around 20 major chemical businesses, uncovering:

  • The Chemical Social Index
  • How brands and audiences communicate online.
  • Which Facebook posts resonate best with audiences.
  • A comparison of Dupont and Dow Chemical conversation.

In this report, we analyze the impact of some key campaigns in Twitter’s history from #YesWeCan in 2008 to #ThisGirlCan in 2015 and explore:

  • The rise of the hashtag and its growing significance for marketers
  • Twitter’s role in the dramatically shifted marketing landscape
  • How starting a conversation can impact the effectiveness of social campaigns

In the following report, we analyze the online conversation around 20 major agriculture businesses. Specifically, we uncover:

  • The Agriculture Social Index: ranking each brand according to several key metrics
  • How brands and audiences communicate online
  • Which Facebook posts resonate best with audiences
  • A deeper analysis of the Monsanto dilemma

This report analyzes 48 automotive brands to provide a deeper understanding of the industry’s online presence. We specifically uncover:

  • The Automotive Social Index
  • Demographic analyses
  • Research on brand-audience interactions
  • Analysis of brand descriptors
  • Analysis of hybrid and electric vehicles

In the following report we analyze opinion-based Twitter data around intent to shop or purchase discussions. The report includes:

  • A detailed look at hashtag campaigns
  • Analysis of over 20 top brands in sectors including electronics, clothing, toys and more
  • Share of voice for a dozen major retail stores
  • Data on the gender breakdown for top retailers

This analysis of 25 telecommunications brands includes:

  • The Telecommunications Social Index
  • Demographic analyses
  • Research on brand-audience interactions
  • Analysis of key customer service issues
  • Research on customers intending to switch telecommunication services

In this luxury fashion report, we aim to understand the current online landscape, and analyze:

  • The luxury fashion social index
  • Luxury fashion audiences
  • Trends in luxury fashion

In the following report, we analyze 38 brands, uncovering:

  • Where discussions are taking place online
  • When brands and audiences communicate with each other
  • The demographics of those who engage with networks

Research done by independent research firm Forrester on point-solutions vs. social suites uncovered that:

  • 36% of marketers surveyed feeling misled by social suites that over-promise and under deliver
  • 92% of point solution customers believe that the platform they are using lives up to the promises made

In this report, we analyzed running trends gleaned from tweets, and found that:

  • Sales, marketing and PR were professions most associated with fitness app running
  • Males were far more likely to tweet their running data

This report compares the different Twitter strategies of newspaper brands, and:

  • Shows how the strategies affect each audience
  • Examines and compares the top 10 UK newspaper brands

In this report, we aim to uncover:

  • How to use social intelligence for the social business
  • The risks of all-in-one solutions
  • The Brandwatch social intelligence model

In this report, analysts and researchers at Brandwatch & Monster discovered:

  • Details on the top jobs and job skills in each state
  • Gender demographics of loving vs. hating US jobs

This report explores:

  • Key insights across sectors
  • Alcohol trends across the US and UK
  • A study on brand responsiveness
  • A definitive ranking of 50 industry-leading brands

In the following B2B report, we:

  • Examine how over 200 American and British B2B organizations perform on social
  • Provide guidance on how such enterprises can truly take advantage of social data