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Reports

Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.

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Brand Comparison: Apple Music vs Spotify

Brand Comparison: Apple Music vs Spotify
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Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program

There’s only one way to win in the age of the customer, and that’s by being customer-obsessed.
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Brand Comparison: Southwest Airlines vs JetBlue Airways

What do North American consumers think of the region’s leading budget airlines?
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The Brand Visibility Report 2019

We analyzed 50 million images on Twitter to find the most photographed brands
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Forrester Report: Social Gets Bigger, Stronger, Faster

This report explains how to "socialize" social media to teams outside of marketing and integrate social capabilities into the entire company.
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Brand loyalty and the belief-driven consumer

We explore the issues with brand loyalty today, and the risks and rewards of doing value-based marketing to appeal to customers.
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The Emotions Report

A look into how we share emotions online and the implications for brands

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The Brand Follower Report

What can PR, content, and influencer managers learn by studying the things that make their brand's following unique?
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Best Brands for Customer Experience

We found the top 100 brands with the best customer experiences based on emotions, value and service. How do you rank?
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The Brandwatch Christmas Adverts Rankings 2018

The major UK Christmas ads of 2018, ranked using social media data
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101 Times Brands Went Viral in 2018

We asked Iris, our AI-analyst, to find the 101 times brands went viral in 2018.
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How Parents View Brands

Using Mumsnet data to discover the consumer preferences of parents
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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.

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Read about the merger