Knowledge, analysis and insight.

Our in-house analysts gather intelligence from around the social web to present insights across a wide variety of topics and industries.

Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.

The Social Outlook is the most comprehensive look at the consumer trends that will impact brands in 2018. Discover the key trends and industry benchmarks across:
  • Customer experience
  • Brand health
  • Consumer engagement
  • Content performance
  • Audience demographics
With people wanting both easy shopping and ethical retailers, how should retail stores act on competing customer desires? In our report, learn:
  • How social media conversations about online shopping has grown
  • The most popular topics ethical consumers care about
  • The concrete ways consumer preferences are affecting retailers
In the survey, customers were asked about their experiences with Brandwatch, and how our products and services impacted three areas of their business, specifically:
  • The use cases for which Brandwatch is most commonly used
  • To what extent Brandwatch is used for internal communication
  • The lasting effect of Brandwatch, from its value as an investment to its impact on revenues
Financial service companies know that their market is subject to the quickest changes of any industry. Get ahead of the pack and learn the most important insights, including:
  • The demographics of today's financial services customer
  • Which financial sector is most responsive online
  • How quickly trending topics affect company sentiment and behavior
In this report, we use social data to uncover the true impact of technology on financial services customers. Learn:
  • Why nearly 60% of all bank complaints reference phone calls or visits
  • Why baby boomers are talking the most about insurance
  • How FinTech and social intelligence are shaping every financial sector
Brandwatch looked at 7 million conversations about the biggest tech companies and found the most important insights and trends shaping the industry in 2017, including:
  • How gender, interests, and age factor into tech conversations
  • Which posts get the most buzz on social media
In this report, we analyzed online conversations about technology to explore the relationship between customer sentiment, preferences, and innovation are to market success. We discover:
  • What social data revealed about technology brands
  • How conversations about innovation relate to purchase intent
  • Two ways consumer insights should drive innovation
We dug into millions of conversations and monitored 49 of the biggest CPG brands on social. In this snapshot, we discover:
  • Which CPG brands are leading the way on social
  • Why the customers talking about consumer goods differ from other industries
  • What makes CPG companies successful online
This report investigates the trends pushing the CPG sector towards social analytics, uncovering
  • The factors that have shaped the sector in the last decade
  • The unique setbacks and benefits of social analytics for CPG companies
  • Three ways leading CPG brands solve business problems with social data
This report analyzes over 10 million online conversations surrounding 43 major retailers. Discover:
  • Which retailers are winning and losing on social
  • Brand-audience engagement benchmarks
  • Response rate benchmarks
  • Content performance benchmarks
  • Demographic analysis for online consumers
We analyzed 19 million public tweets over a 4 year period to explore the current climate of misogyny and constructs of masculinity as expressed across social media. Download this report to discover:
  • 30% of behavior related conversation discussed crying as non-masculine
  • 52% of misogynistic language is by female authors
For the second year in a row, Monster and Brandwatch joined forces to uncover how people really feel about their jobs. Discover:
  • Year-over-year data on how job sentiment on social has changed
  • Which U.S. state’s residents Tweet the most about loving their jobs
  • The day of the week people are most likely to tweet about loving their job vs. hating their job