Reports

Consumer Trends for 2022

Learn about the impact of COVID-19 on shopping behaviors, opinions on telemedicine, consumer anxiety, and much more.

Uncovered: Online Hate Speech in the Covid Era

Brandwatch and Ditch the Label teamed up to analyze 263 million conversations to understand how hate speech has evolved online in the US and UK between 2019 and 2021.

The State of the Higher Education Social Media Marketing Profession in 2021

Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success.

The Changing Conversation Around Work and People with Disabilities

Discover Trends in the Luxury Watch Sector

How are luxury watches perceived online? What are the emerging trends? Find out in our new report

Food Trends Report 2021

Trends can change rapidly. In order for companies to keep up, they must identify them as early as possible.

The Social Sport Report 2021

Analyzing trending sports activities, the biggest sporting events, sponsor and ad performance, and more

Emojis and Emotions in 2021

We looked at over 20bn data points across 2021 to understand how we use emojis and emotional language to express ourselves online.

The Brandwatch Customer Loyalty Report 2021

For the first time, Brandwatch has partnered with GWI to answer some of the big questions around customer advocacy and detraction for retailers.

How Are Different Generations Planning for Summer 2021?

Find out what's worrying, what's exciting, and what's trending in conversations around summer 2021

Retail in Australia: Discover the Biggest Consumer Trends in 2021

What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report.

Discover the Biggest Trends in Fashion for 2021

How did K-Pop influence fashion headlines in 2020? What’s causing a growing interest in office wear? And how are fashion brands impacting the conversation on toxic masculinity? Get all the answers in our new fashion report.