Reports

Brandwatch 2024 Digital Marketing Trends

Discover the biggest digital marketing trends and uncover valuable insights and actionable tips to elevate your marketing strategy.

The Brandwatch Change Makers Report H2 2023

Everyone wants to make an impact. Here’s our latest list of the brands and influencers pushing the frontiers and making waves in their respective industries.

The State of Social

How are brands adapting their social strategies for 2024? We analyzed 347 brands across 8 industries, and here’s what we found.

Buying Habits and Trends for the Consumer Packaged Goods Industry

How is the online conversation about the CPG industry changing? Find out in our new report.

Food and Beverage Trends Report

What can millions of online conversations tell us about the latest food and beverage trends?

The Brandwatch Change Makers Report H1 2023

Here’s our H1 2023 list of the brands and influencers making a positive impact in growing conversations.

The Top 5 Trends Affecting Retail in the Year Ahead

What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report.

#GamingTwitter

Discover the ins and outs of the gaming communities on Twitter, along with nuances for every subcommunity.

Consumer Trends for 2023

Discover the latest trends in health and wellness, the cost of living crisis, consumer shopping behavior, and much more.

10 Consumer Tech Trends to Watch in 2023

Discover the latest trends in online consumer tech conversations for 2023

The Marketer of 2023

What skills and tools do marketers need to stand out in 2023? Learn how marketing professionals are improving.

The Researcher of 2023

What skills will researchers need to sharpen to make 2023 a successful year? Learn how industry professionals are adapting.