Reports

Consumer Trends in the Media Industry

We analyzed millions of social data points relating to media and entertainment to find out how consumers are discussing the sector.

Hotels, Restaurants, and Travel: Consumer Trends Around Hospitality

How is conversation around the hospitality industry changing in 2022?

Brandwatch Customer Experience Report 2022

Which brands have consumers raving about their positive experiences on social media, and what makes those brands so successful? Read our analysis

Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

How have conversations and perceptions around the financial services industry changed?

The Researcher of 2022

What skills will researchers need to sharpen to thrive in 2022? Learn how research and insight professionals are adapting.

The Marketer of 2022

What skills will marketers need to hone to thrive in 2022? Learn how marketing industry professionals are adapting as we head into the new year.

The Brand Visibility Report

Explore the latest visual trends on social media, from the most visible brand and sectors through to emerging aesthetics

Consumer Trends for 2022

Learn about the impact of COVID-19 on shopping behaviors, opinions on telemedicine, consumer anxiety, and much more.

2022 Digital Marketing Trends

Discover the 10 digital marketing trends vital to help your business create a winning 2022 digital marketing strategy

Uncovered: Online Hate Speech in the Covid Era

Brandwatch and Ditch the Label teamed up to analyze 263 million conversations to understand how hate speech has evolved online in the US and UK between 2019 and 2021.

The State of the Higher Education Social Media Marketing Profession in 2021

Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success.