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Reports

Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.

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The Generational Trends Report

How have consumer behaviors and preferences changed across different generations?
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The Marketer of 2025 – South Africa

What skills and tools do marketers in South Africa need to stand out? We surveyed 1,300+ marketers and spoke with regional experts to find out.
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The Marketer of 2025 – Middle East

What skills and tools do marketers in the Middle East need to stand out in 2025? We surveyed 1,300+ marketers and spoke with two regional experts to find out.
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Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025

How have consumer behaviors and preferences changed in regard to the financial services sector?
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The Marketer of 2025 – APAC

What skills and tools do marketers need to stand out in APAC in 2025? Here's what you need to know.
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The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
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Digital Marketing Trends 2025

We surveyed over 700 marketers and studied the social data to uncover the latest digital marketing trends that will elevate your marketing strategy.
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Consumer Technology Trends: What’s Changing in 2025?

What can brands learn from online conversations about consumer tech? Read the report to find out the latest industry trends.
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Consumer Trends in the Health and Wellness Industry

What can online conversations tell us about the latest health trends? Read the report to find out how consumer behavior has changed and what it means for brands.

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The State of Social

How are brands adapting their social strategies for 2025? We analyzed 347 brands across 8 industries, and here’s what we found.
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Food and Beverage Trends Report

What can millions of online conversations tell us about the latest food and beverage trends?
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Travel, Leisure, Tourism: Consumer Trends in Hospitality

How is the conversation around hospitality and travel changing over time? Take a deep dive into the insights and trends in our latest research.
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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

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