Reports

The Researcher of 2022

What skills will researchers need to sharpen to thrive in 2022? Learn how research and insight professionals are adapting.

The Marketer of 2022

What skills will marketers need to hone to thrive in 2022? Learn how marketing industry professionals are adapting as we head into the new year.

The Brand Visibility Report

Explore the latest visual trends on social media, from the most visible brand and sectors through to emerging aesthetics

Consumer Trends for 2022

Learn about the impact of COVID-19 on shopping behaviors, opinions on telemedicine, consumer anxiety, and much more.

Uncovered: Online Hate Speech in the Covid Era

Brandwatch and Ditch the Label teamed up to analyze 263 million conversations to understand how hate speech has evolved online in the US and UK between 2019 and 2021.

The State of the Higher Education Social Media Marketing Profession in 2021

Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success.

The Changing Conversation Around Work and People with Disabilities

Discover Trends in the Luxury Watch Sector

How are luxury watches perceived online? What are the emerging trends? Find out in our new report

Food Trends Report 2021

Trends can change rapidly. In order for companies to keep up, they must identify them as early as possible.

The Social Sport Report 2021

Analyzing trending sports activities, the biggest sporting events, sponsor and ad performance, and more

Emojis and Emotions in 2021

We looked at over 20bn data points across 2021 to understand how we use emojis and emotional language to express ourselves online.

The Brandwatch Customer Loyalty Report

For the first time, Brandwatch has partnered with GWI to answer some of the big questions around customer advocacy and detraction for retailers.