[Report] Brand Visibility

Which brands are stealing the social spotlight?
Explore the latest visual trends in online conversations.

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We help you understand and engage with customers at the speed of social.

With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Our Data
Year founded
Number of employees
Number of clients
Number of locations
Who we are

Our leadership

Ulrik Bo Larsen


Carrie Parker

Chief Marketing Officer

Chris Bingham

Chief Technical Officer

Our Leadership

Chris Bingham

Chief Technical Officer

I’m Chris Bingham and I’m the CTO. I lead the worldwide technology teams responsible for product development, research, and support. I bring experience in leadership, management, software architecture, and data science to the company. I’m also an expert in high-scalability systems and text analytics, and named on several U.S. patents.

Prior to Brandwatch, I was the founding CTO of Crimson Hexagon, where I built the product and team from scratch to be a leader in social data analytics. I led the strategic design and development of enterprise-class technology products at a number of global software companies, including Apple, Disney, and Netscape.

I’ve also contributed to the success of high-growth companies in the Boston technology ecosystem, including Fairmarket, Coalesix, Icosystem, and Jana. I hold a B.A. in computer science from Dartmouth College, and I’m an avid cyclist and musician. I live in Cambridge, MA with my wife and two children.

Scott Sorochak

Chief Revenue Officer

Katja Garrood

Chief Brand Officer

Our Leadership

Katja Garrood

Chief Brand Officer

I’m Katja Garrood, the Chief Brand Office, and one of the founding team members. I spent the early years working on app designs and establishing the Brandwatch brand. As the company grew and we expanded internationally, my focus moved to building and leading design teams.

I am passionate about making design core to the business, as it is ultimately the craft of problem solving. What motivates me is knowing we are solving the right problems for our customers so that Brandwatch brings them success. I believe in the principle that we should design to inspire, which is fueled by investing in a collaborative and diverse company culture, conducive to innovation. These qualities bring a deeper meaning and purpose to our work and motivate our designers to be the best at what they do.

I also sit on boards for the Brighton Innovation Network and the Brighton Digital Festival. I have a Bachelor of Arts degree in Graphic Design from Newcastle at Northumbria University. I live in the Sussex countryside with my partner and children where I can daydream, enjoy reading books on failed experiments, or frankly anything scripted, which awakens my mind to a different perspective. Occasionally I scribble with paint.

Michael Amsinck

Chief Product Officer

Edward Crook

Chief Strategy Officer

Ben Goodband

Chief Financial Officer

Nabilah Irshad

Chief Legal & People Officer

Diversity & Inclusion

A diverse and inclusive community

Brandwatch is committed to creating a workplace that promotes diversity and inclusion in every aspect of our company. We hold ourselves accountable to meeting the diverse needs of our team and ensuring we make efforts to create a positive impact in our internal culture as well as in the wider ecosystem.

“At Brandwatch we are bold when it comes to diversity and inclusion”

- We know that making belonging a top priority will benefit us culturally and commercially. We invest in training for our global team and create safe spaces for everyone to discuss bias, privilege, and structural oppression so we can learn to be active allies together.

Abadesi Osunsade | VP Global Community & Belonging
Our team

Don’t take our word for it

Who is a better judge of what working at Brandwatch is like than Brandwatchers themselves? Here’s what some of them think about life at Brandwatch in their own words.

“Brandwatch invests time and money into training and practices to ensure every person is able to bring their whole self to work.”

This is amazing for our culture and ripples through to our customers as well. I’m always telling people that I am a better human as a result of working at Brandwatch.

Liza Champion | Director of Customer Success

“I’m proud to work at Brandwatch because of our proactive and caring culture.”

Colleagues go out of their way to help each other out, push forward great ideas, and make our workplace a better place for everyone. Passionate about making Brandwatch the most environmentally sustainable company in our sector, I’ve been given the opportunity to support the creation of an inspiring ESG strategy, giving me a varied and fulfilling career here.

Alex Wood | Director of Customer Insights

“I’m proud of the opportunities Brandwatch has provided me, my colleagues (and friends).”

Brandwatch has never boxed anyone into a particular role or department, and has always been quick to spot potential in people. I’m proud Brandwatch champions individuality and has helped develop the careers of so many individuals of the years.

Hannah Tregear | EA to President and COO

“Being in a company where I’m not afraid to be who I am and be expressive is so freeing.”

This, combined with the attitude Brandwatch has to challenge and change the status quo in the Engineering industry, is inspiring.

Richard Goodman | Senior Data Infrastructure Engineer

“Brandwatch has a real vision to make a difference when it comes to inclusivity and diversity.”

Not only does this allow me to be my authentic self, it encourages other tech companies to do the same.

Tallie Robinson | Senior IT Engineer

“What I love about working at Brandwatch is being surrounded by such open-minded individuals.”

My colleagues come from different backgrounds, and all enjoy doing what they’re doing. The people in this company is what creates a positive, happy and dynamic working environment/culture which I’m very proud to be a part of.

Sulaiman Miah | Account Executive
Get to know us

Our values

It’s not just about what you want to achieve, but how you achieve it. Our values give our staff a framework for what they do and how they collaborate with one another. They’re the basis of our shared purpose.


We value openness and integrity, and strive for both between our colleagues and customers.


We value fearlessness and conviction, and encourage our employees to push the company forwards.


We value originality and curiosity, and apply both to our work at all levels and in all areas.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.