After a rigorous assessment of 13 vendors in our industry, the IDC MarketScape recognized Brandwatch as a Leader in social marketing software for large enterprises.
With AI-powered insights, world-class support and a complete set of tools for managing your content, campaigns, and customer engagement, Brandwatch has all you need to run a winning social strategy.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market.
The Capabilities score measures supplier product, go-to-market and business execution in the short-term.
The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.
Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities.
Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.