What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
As consumer behavior becomes more nuanced and unpredictable, it’s vital to understand what makes them tick. Collect unsolicited, genuine feedback from thousands of customers in real time.
As growing brands disrupt the market, you need to keep pace with consumer preferences. Use AI to monitor global trends and predict what customers want before the competition.
Market expansion could super-charge your growth, or leave you playing catch up with competitors. Discover markets ripe for growth and create regionally tailored campaigns, backed with live consumer insight.
Gather, analyze, and combine all your data in one platform and base all decisions on consumer data
Use machine learning to segment consumer conversations and detect audiences expressing intent to purchase within minutes
Access the largest source of consumer data to track trends back to 2010 and predict future behavior
Plan and execute all your regional brand content and campaigns from one content calendar
Manage your online communities and share the load between your team members with time-saving features
Build a clearer picture of who your audience is and segment so you can send them targeted messages
Want to see how Brandwatch can help you better understand and engage with your audience?
See the value of combining consumer research, social media marketing, and customer service on one platform
Discuss your specific use case, current challenges, and business goals
Explore market opportunities to expand and grow your business
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.