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Brandwatch | Industries


Find new product niches and strategies

Be the first to anticipate consumer trends by analyzing billions of online conversations in real time.
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Why Brandwatch?

Remain relevant to your customers

As consumer behavior becomes more nuanced and unpredictable, it’s vital to understand what makes them tick. Collect unsolicited, genuine feedback from thousands of customers in real time.

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Respond to disruptive innovations

As growing brands disrupt the market, you need to keep pace with consumer preferences. Use AI to monitor global trends and predict what customers want before the competition.

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Discover growing markets for product expansion

Market expansion could super-charge your growth, or leave you playing catch up with competitors. Discover markets ripe for growth and create regionally tailored campaigns, backed with live consumer insight.

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Why Brandwatch?

Consumer intelligence

Gather, analyze, and combine all your data in one platform and base all decisions on consumer data

Use machine learning to segment consumer conversations and detect audiences expressing intent to purchase within minutes

Access the largest source of consumer data to track trends back to 2010 and predict future behavior

Social media management

Plan and execute all your regional brand content and campaigns from one content calendar

Manage your online communities and share the load between your team members with time-saving features

Build a clearer picture of who your audience is and segment so you can send them targeted messages

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Choose your time to speak to an expert

Want to see how Brandwatch can help you better understand and engage with your audience?

Book a meeting with one of our industry experts to:

  • See the value of combining consumer research, social media marketing, and customer service on one platform

  • Discuss your specific use case, current challenges, and business goals

  • Explore market opportunities to expand and grow your business

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.