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Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.
Influence's discovery tool tracks 24m+ global creators, making it easy to pinpoint the right influencers for your brand campaign or agency roster.
Filter and find the right influencers
Record every influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields. You can also monitor correspondence with your influencers via automated email tracking.
Campaign management and reporting software within Influence helps you generate sales materials, track deliverables, and create real-time reports.
Use Influence to pay creators in over 120 currencies. Link payments to influencers and campaigns for a real-time overview of spending and performance.
Leverage influencer marketing across TikTok, Instagram, YouTube, and more.
Filter by interests, brand affinities, prior brand work, credibility, and more.
Easily add influencers to your dedicated influencer CRM.
Access mobile-friendly, white-labeled dashboards for influencers.
Showcase your full roster via exportable sheets and live links.
Simplify content approvals before campaign posts go live.
Track deliverables to ensure influencers fulfill their requirements.
Easily pay influencers through the integration with Tipalti.
Report on campaign impressions, viewership, engagement, and more throughout the campaign.
Whether you’re brand or agency side, Influence creates a smooth experience for you and your influencers from start to finish.Complete the form to find out more.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.