What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
With the healthcare industry thrust into the spotlight, data-driven communications have never been more important.
Monitor consumer opinion and misinformation, know how and when to respond, and protect your brand.
As public and political scrutiny increase, you need to keep track of the most influential voices.
Understand what detractors are saying and identify the best advocates to promote your messaging.
As markets’ and consumers’ needs evolve, you need an edge to beat the competition to new opportunities.
Conduct global qualitative analysis at scale to detect and predict the next big trend.
Detect misinformation and predict crises to learn how your brand should respond to prevent them
Use machine learning to segment nuanced consumer conversations and build a real-time view of shifting behaviors
Give your whole team access to detailed live reporting with the option to limit access to a metrics-only view
Keep your brand top of mind with engaging posts and creative social ads on their preferred social network
Manage your online communities with personalized messages and respond swiftly to people’s queries
Meet your goals with posting, scheduling, automation, reporting, and more, all in one place
Want to see how Brandwatch can help you better understand and engage with your audience?
See the value of combining consumer research, social media marketing, and customer service on one platform
Discuss your specific use case, current challenges, and business goals
Explore market opportunities to expand and grow your business
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.