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[Report] Digital Marketing Trends 2024

Discover the biggest digital marketing trends and uncover valuable insights and actionable tips.

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Brandwatch | Industries

Adapt to a fast-changing world

Analyze billions of online conversations in real time to keep up with hyper-conscious healthcare consumers
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Why Brandwatch?

Control the narrative

With the healthcare industry thrust into the spotlight, data-driven communications have never been more important.

Monitor consumer opinion and misinformation, know how and when to respond, and protect your brand.

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Understand key opinion leaders

As public and political scrutiny increase, you need to keep track of the most influential voices. 

Understand what detractors are saying and identify the best advocates to promote your messaging.

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Discover opportunities for expansion

As markets’ and consumers’ needs evolve, you need an edge to beat the competition to new opportunities. 

Conduct global qualitative analysis at scale to detect and predict the next big trend.

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Why Brandwatch?

Consumer intelligence

Detect misinformation and predict crises to learn how your brand should respond to prevent them

Use machine learning to segment nuanced consumer conversations and build a real-time view of shifting behaviors

Give your whole team access to detailed live reporting with the option to limit access to a metrics-only view

Social media management

Keep your brand top of mind with engaging posts and creative social ads on their preferred social network

Manage your online communities with personalized messages and respond swiftly to people’s queries

Meet your goals with posting, scheduling, automation, reporting, and more, all in one place

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Choose your time to speak to an expert

Want to see how Brandwatch can help you better understand and engage with your audience?

Book a meeting with one of our industry experts to:

  • See the value of combining consumer research, social media marketing, and customer service on one platform

  • Discuss your specific use case, current challenges, and business goals

  • Explore market opportunities to expand and grow your business

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.