Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report

The #1 consumer
intelligence platform

When it comes to understanding consumers, businesses choose Brandwatch ahead of any other tool.

AS USED BY THE WORLD’s BIGGEST  BRANDS

How it Works

Four steps to
actionable insights

Search

Collect millions of posts, comments, and conversations that are relevant to you.

Segment

Categorize conversations by feedback, complaints, opinions, and more.

Analyze

Use AI to spot insights and answer your questions.

Act

Share insights across your organization with alerts and live reports.

Why Brandwatch?

Fastest growing dataset

Only Brandwatch provides the most historical and real-time consumer data.

Historical

1.7 trillion historical conversations back to 2010

Real-time

501 million new conversations added every day

Official

Official firehose access to Twitter, Tumblr and Reddit

Diverse

Conversations from 100 million unique sites and billions of sources

Why Brandwatch?

Smartest artificial intelligence

Only Brandwatch has spent 17+ years developing industry-leading AI optimized for analyzing fast-changing, unstructured data.

AI Analyst

Iris, your AI analyst, automatically surfaces insights at a glance

Image analysis

Image analysis uncovers the objects, scenes, actions, and logos in every image

Auto segmentation

Machine learning classifiers automatically segment data to fit your needs

AI-powered search

Allowing anyone to instantly find relevant data on any brand or topic

Why Brandwatch?

Powerful analysis

Only Brandwatch gives you the speed and flexibility to craft compelling data stories at this scale.

Flexible

Flexible UI can be combined in thousands of ways to find any insight

Customizable

Choose from 50+ live visualizations to analyze data

Blendable

Upload your own data to spot sentiment, key topics, and historical trends

Scalable

Analyze vast data sets and overlay custom audiences of millions at speed

Why Brandwatch?

Instant reporting

Only Brandwatch combines all this with the tools to create a data-driven culture in your organization.

Exportable

Instantly share insights via Excel, PPT, PDF, or via the Brandwatch API

Trackable

Set up automated AI-powered email alerts to key stakeholders in your business

Visible

Send live data to any screen across your organization with Vizia

Measurable

Measure how many people view, engage with, and rate your reports with Vizia

Products

Consumer Research forms the basis of Brandwatch's consumer intelligence solution, with add-on apps providing enhanced functionality for specific use cases.

Consumer Research
Brand and market intelligence
Understand your consumers, your brand, and your market
Vizia
Intelligent reporting
Embed data in the heart of your business
Reviews
Product intelligence
Understand your reviews and sell more online

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.