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Why Brandwatch | AI

Welcome to Brandwatch’s AI

Our cutting-edge hybrid human-AI model

Iris is your AI companion, using a unique combination of proprietary AI and integrations with large language models to help you unlock the true power of generative AI. From research to content creation, Iris is here to help.

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AI innovators since 2008

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Harness the full potential of AI

Accelerate search

Discover and analyze a vast number of online conversations quickly.Iris search lets you choose any brand, product, or topic and instantly returns relevant conversations – without the need to write boolean queries from scratch.Iris peak detection deep dives into a large set of online conversations to pinpoint and explain spikes in overall volumes or categories, helping you surface trends faster.

Identify insights

Deep dive into a large amount of online data to explain topics and audiences that are driving online conversations.Iris unlocks the full power of large language models by combining them intelligently with proprietary AI and instantly summarizing insights behind every trend, spike or anomaly in your data.Iris topic analysis turns keyword clouds into automatically curated analysis of the key entities and themes in your data.

Create content effortlessly

Powered by OpenAI, Iris writing assistant is here to help you with everything related to creating text: from social posts and ads, to replies to customers’ messages. Iris can make your drafts better by improving text and it can also create social posts from scratch based on your brand's personality.Iris can automatically create replies for your customers’ inquiries based on a conversation’s context.

Analyze own performance

Powered by OpenAI, Iris content insights analyzes your social media posts as well as those of your competitors to inform your social media decision-making.Iris summarizes your competitors’ latest posts on social to identify their social media strategies; themes, topics, hashtags of their posts.Iris compares your posts and its comments by users to help identify your best performing posts.

Trust in our expertise

AI innovators since 2008

We are constantly exploring new ways to turn the latest developments into trustworthy, scalable and efficient solutions.

The best of both worlds

We combine human curation with proprietary and generative AI to unlock reliable insights for strategic decision making.

Building AI responsibly

With Brandwatch you can always be confident you’re working with the most compliant technology and data security.

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"For us at Hilton, one of the key differentiators of Brandwatch is ease of use. Iris Conversation Insights is another example of an innovative new feature that is clean, simple but effective, helping us to gain insight into conversation faster."

Alejandro Garcia De Leon, Senior Manager, Social Intelligence, Hilton

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Want to learn how Brandwatch can help you use AI to grow?

Book a meeting with one of our experts to get a personalized demo of Iris features. Our experts will show you how you can leverage AI both to better understand consumers and scale your social media activities.

As used by

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.