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[New Report] The Marketer of 2023 🛠

Do your teams have the skills and tools needed to stand out in 2023?

Stand out in 2023
Brandwatch | Use Cases

Stakeholder Management

Reputations make or break brands. Inform your communications strategy with real-time insights to improve brand perceptions amongst customers, shareholders, the media, and employees.

Refine your message

Research key audiences and their attitudes to your brand. Discover key industry and macro issues to forge more authentic connections.

Measure the effectiveness of your narratives

Understand how your brand communication pillars are resonating and benchmark against your competitors to ensure you’re carving out a unique reputation.

Optimize media planning

Identify the most relevant and impactful people and channels to ensure you reach key stakeholders with your messages.

Build excellent employer branding

Assess employee satisfaction, identify unmet needs and concerns, and leverage your strengths as an employer to attract the top talent.

Why Brandwatch?

Without Brandwatch
With Brandwatch

Work from a disjointed communications strategy as everyone has access to different data

Share unified reports on all your stakeholder groups, allowing you to maintain a consistent brand voice

React to industry trends and macro events when it’s already too late

Anticipate how stakeholders will react to change and align your messaging with their needs and concerns

Struggle to measure the effectiveness of your communications

Use AI-powered analysis of online data, reviews, and surveys to show the impact of your work

Why Brandwatch?

Without Brandwatch

Work from a disjointed communications strategy as everyone has access to different data

React to industry trends and macro events when it’s already too late

Struggle to measure the effectiveness of your communications

With Brandwatch

Share unified reports on all your stakeholder groups, allowing you to maintain a consistent brand voice

Anticipate how stakeholders will react to change and align your messaging with their needs and concerns

Use AI-powered analysis of online data, reviews, and surveys to show the impact of your work

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Book a meeting with our experts

Discover how Brandwatch can help you manage your business’s reputation among key stakeholders. Fill out the form to book a meeting.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration of Brandwatch

  • Show how deep consumer insights can help your business succeed

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.