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Brandwatch | Use Cases

Content Marketing

We enable smart workflows that make it easier to move fast, collaborate, and publish across channels.

Integrate your content planning

Manage, preview, and schedule your campaigns in one content calendar. Align everyone on your team with collaborative workflows and shareable live reporting.

Create content that resonates

Research your target audiences and monitor key trends to give your content marketing activities more relevance. Measure performance to optimize your social strategy.

Optimize workflows for consistency

Save time and resources by repurposing assets from a centralized content library. Approval flows ensure everything going out is authorized and on-brand.

Extend reach with paid ads

Use paid promotion to increase the reach of your best-performing posts. Publish makes it easy to convert posts to Facebook and Instagram ads.

Why Brandwatch?

Without Brandwatch

Struggle to maintain an overarching strategy whilst managing multiple workflows and collaborations

Create content based on assumptions, without knowing if it will resonate to your target audience

Siloed asset management leads to time-consuming research for creatives and makes it hard to align branding across social media

With Brandwatch

Manage all your organic and paid social activity in one unified calendar. Share a complete overview of scheduled and published posts with stakeholders

Develop content that resonates with your audience by getting insights on trends and consumers’ opinions

Keep your assets organized in one shared library, and collaborate with different teams and regions to ensure all published creatives are on-brand

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration of our platform

  • Show how you can take your social media marketing to the next level

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.