Need some new ideas? Help yourself.

We make it our business to live and breathe all things social media monitoring. So as you might imagine, we’ve got quite a lot to say about the topic. If you want to get social media savvy, our guides are a great way to tap right into a bit of our expertise.
That's more like it Brandwatch…bring it down to the level of consumers. Not confused. We like!"

Ideas from the Experts: Social Consumer Market Insights

This paper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies. As part of a roundtable discussion, we cover:
  • Who owns social listening?
  • How our guests blend social data with other research methods
  • How they assess and predict brand health
  • How social CMI can help define a value proposition

Thoughts on Social: Crafting a Brand Identity

This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
  • How to create meaningful customer experiences
  • How businesses can better understand their brand identity
  • How to identify gaps in a market
  • How to create meaningful customer experiences

Social Listening in Practice: Competitive Intelligence

This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence.
  • Foundational Analysis
  • Audience Analysis
  • Product Positioning & Associations
  • Sales Projections
  • Brand Perception

Social Listening in Practice: SEO & Content Strategy

This practical guide provides specific suggestions on how social intelligence can promote SEO & Content strategies.
  • Create content ideas based on audience interests and demographics
  • Uncover potential backlinks
  • Conduct social keyword research
  • Develop real-time content

Thoughts on Social: The Hidden Value of a Social Strategy

This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering:
  • Word-of-mouth recommendations
  • Customer service
  • Market research
  • Employee Engagement

Social Listening in Practice: Social Selling

This guide is an overview of how to generate leads on social:
  • Real-world case studies
  • Practical advice on how to make sure your business is making the most of this opportunity

Social Listening in Practice: Customer Service

This guide is an overview of social customer service, and provides:
  • Examples of best practices
  • Strategic considerations for brands to who are looking to review their customer service approach

Social Listening in Practice: Community Management

In this guide, we’ll give a complete overview on how community managers can:
  • Grow their audience
  • Keep their community happy
  • Turn satisfied customers into passionate advocates

Social Listening in Practice: PR Measurement

In this guide, we’ll share how PR professionals can quantify PR efforts and:
  • How to track your organization’s reputation, easily
  • Quick wins for PR tracking online
  • Real case studies from brands who have used online PR to measure success

Social Listening in Practice: Market Research

This guide looks at how to use social data for market research in a number of different scenarios, including:

  • Creating a series of regular reports of a new advertising campaign
  • Carrying out more detailed research among a defined audience
  • Joining up social analytics and CRM systems

Social Listening in Practice: Campaign Measurement

This guide provides a number of helpful tips for an effective evaluation of campaign activity, including:

  • How to distinguish between measurement types
  • An in-depth view on campaign measurement frameworks and dashboards
  • Common campaign objectives

Social Listening in Practice: Reputation & Crisis Monitoring

This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on:

  • What reputation monitoring actually means
  • How to identify a crisis & asses the damage
  • Use cases from Boeing & Asiana, Beverly Hills Hotel & United Airlines

Social Listening in Practice: Influencer Marketing

This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including:

  • How influencer marketing works
  • Working examples from a variety of brands
  • How to evaluate and measure the success of your influencer campaigns