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We make it our business to live and breathe all things social media monitoring. So as you might imagine, we’ve got quite a lot to say about the topic. If you want to get social media savvy, our guides are a great way to tap right into a bit of our expertise.
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Social Listening in Practice: Community Management

In this guide, we’ll give a complete overview on how community managers can:

  • Grow their audience
  • Keep their community happy
  • Turn satisfied customers into passionate advocates

Social Listening in Practice: PR Measurement

In this guide, we’ll share how PR professionals can quantify PR efforts and:

  • How to track your organization’s reputation, easily
  • Quick wins for PR tracking online
  • Real case studies from brands who have used online PR to measure success

Social Listening in Practice: Market Research

This guide looks at how to use social data for market research in a number of different scenarios, including:

  • Creating a series of regular reports of a new advertising campaign
  • Carrying out more detailed research among a defined audience
  • Joining up social analytics and CRM systems

Social Listening in Practice: Campaign Measurement

This guide provides a number of helpful tips for an effective evaluation of campaign activity, including:

  • How to distinguish between measurement types
  • An in-depth view on campaign measurement frameworks and dashboards
  • Common campaign objectives

Social Listening in Practice: Reputation & Crisis Monitoring

This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on:

  • What reputation monitoring actually means
  • How to identify a crisis & asses the damage
  • Use cases from Boeing & Asiana, Beverly Hills Hotel & United Airlines

Social Listening in Practice: Command Centers

This guide aims to clear up the misinformation, noise and confusion around Command Centers, and highlights:

  • The variety of ways businesses are using command centers to augment their daily operations
  • The important capabilities and features that make for an effective command center
  • A visual understanding of how command centers live in the workplace

Social Listening in Practice: Influencer Marketing

This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including:

  • How influencer marketing works
  • Working examples from a variety of brands
  • How to evaluate and measure the success of your influencer campaigns

Best Practices For Becoming A Successful Social Brand

An introduction to using social media for business success, featuring:

  • Tips on how to become a thriving social enterprise
  • Learning the importance of determining social media goals
  • How to engage and respond to foster a positive brand experience

Market Research With Social Media Monitoring

A getting started guide on using social media monitoring for market research, highlighting how to:

  • Uncover and shed light on hidden discussions to find out what people really think
  • Gain deeper insight into your customers and their behaviour
  • Conduct comparative analyses on your competition

A Guide To Customer Service On Social Media

A spotlight on the brand essentials you need to develop a comprehensive social customer experience, including:

  • How to manage incoming inquiries, comments and complaints
  • How to leverage social media activity for success
  • Using sentiment analysis and other key features to streamline customer support

Social Media Lead Generation

A how-to guide on how to drive demand using social media monitoring, empowering you to:

  • Start conversations with high value prospects
  • Smarten up your lead gen campaigns with improved targeting
  • Nurture raw leads into sales ready opportunities

Using Social Media To Engage Your Target Audience

A practical guide to social media marketing, including tips on how to:

  • Find high-value communities and influencers relevant to your business
  • Improve your marketing strategy with social media insights
  • Measure the benefits and impacts of your social marketing investments

How To Prove Social Media ROI

A valuable list of techniques to help you prove your social media ROI, including how to:

  • Get specific on your target goals and related metrics
  • Discern where you’re experiencing success
  • Assign monetary values to social media interactions

Understanding Your Brand Through Social Media

An essentials guide to understanding how to leverage your brand’s online presence by:

  • Listening to conversations about your brand
  • Understanding what people’s perception of your brand truly is
  • Acting on your findings and shaping opinions to build greater brand credibility

5 Ways To Boost Your Social Media Monitoring

Discover the power of some of Brandwatch’s top features:

  • Automatically turning mentions into actions with Rules
  • Tackling big data challenges with Bulk Actions
  • Discovering new insights about your company and market with Topics