Learn, activate, share.

From product development, to campaign measurement, to consumer insights - we make it our business to learn every social intelligence use-case inside out.

Learn how to make social data work for your business with our practical and inspiring guides.

Product Guide: Historical Data

This guide explains why historical data is valuable and how it can be used to aid your social analysis using real examples and Brandwatch tips. Specifically we discuss:
  • How historical data helps predict future purchases
  • How a games manufacturer changed how it measured campaigns
  • How Tesla analyzed the Mexican automotive market
  • How questioning seasonality helped Unilever optimize its ads

Social Listening in Practice: Product Development

Great innovations can come from anyone – just make sure you're listening. This guide explores:
  • Social Media as an Idea Generator
  • Aggregate Product Feedback
  • Competitor Product Analysis
  • Product Release Monitoring
  • Audience Analyses

Social Consumer Insights Q&A

This Q&A details:
  • How businesses should be using social data insights
  • The benefits of social data consumer insights vs. traditional research
  • How to prove ROI and get executive buy-in

The Case for Social Consumer Insights

Learn how social media intelligence can fill gaps in your research mix.
  • Six unique benefits of social media research
  • Four key layers of the social intelligence stack
  • Eight core applications of social media data for modern businesses

Ideas from the Experts: Social Consumer Market Insights

This paper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies. As part of a roundtable discussion, we cover:
  • Who owns social listening?
  • How our guests blend social data with other research methods
  • How they assess and predict brand health
  • How social CMI can help define a value proposition

Thoughts on Social: Crafting a Brand Identity

This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
  • How to create meaningful customer experiences
  • How businesses can better understand their brand identity
  • How to identify gaps in a market
  • How to create meaningful customer experiences

Social Listening in Practice: Competitive Intelligence

This guide outlines the practical ways you can use social data to get the edge on your competitors. You will learn how to:
  • Understand your market share across different locations and demographics
  • Develop competitive products
  • Refine product positioning and marketing messages
  • Identify customers who are thinking of switching to a competitor, and vice versa
  • Forecast sales projections across your market

Social Listening in Practice: SEO & Content Strategy

Practical advice on using social data to enhance SEO and content strategies. Learn how to:
  • Create content that resonates
  • Develop a real-time marketing strategy
  • Use social media for keyword research
  • Uncover potential backlinks
  • Implement an SEO-focused influencer strategy

Thoughts on Social: The Hidden Value of a Social Strategy

This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering:
  • Word-of-mouth recommendations
  • Customer service
  • Market research
  • Employee Engagement

Social Listening in Practice: Social Selling

This guide contains practical tips and real-world examples of social selling in action. Read this guide to learn how to:
  • Identify sales-ready leads across the web
  • Build authentic relationships with prospects
  • Monitor industry trends to discover new sales opportunities
  • Poach prospects from your competitors and discover competitive advantages

Social Listening in Practice: Customer Service

This guide is an overview of social customer service, and provides:
  • Examples of best practices
  • Strategic considerations for brands to who are looking to review their customer service approach

Social Listening in Practice: Community Management

In this guide, we’ll give a complete overview on how community managers can:
  • Grow their audience
  • Keep their community happy
  • Turn satisfied customers into passionate advocates

Social Listening in Practice: PR Measurement

In this guide, we’ll share how PR professionals can quantify PR efforts and:
  • How to track your organization’s reputation, easily
  • Quick wins for PR tracking online
  • Real case studies from brands who have used online PR to measure success

Social Listening in Practice: Market Research

With the rise of social media, a new opportunity has dawned for market research. Read this guide how social listening can help the market researcher:
  • Conduct detailed audience research
  • Analyze consumer buying behavior
  • Measure the effectiveness of advertising campaigns
  • Enhance research with real-time data

Social Listening in Practice: Campaign Measurement

This guide offers practical advice on how to measure any campaign objective including:
  • Brand awareness and share of voice
  • Consumer sentiment and engagement
  • Sales, lead generation and the effectiveness of call to actions
  • Return on investment

Social Listening in Practice: Reputation & Crisis Monitoring

This guide includes practical advice and real-world case studies from Boeing & Asiana, Beverly Hills Hotel & United Airlines. Learn how to:
  • Identify a crisis in time
  • Intelligently assess the damage and escalate accordingly
  • Respond quickly and effectively
  • Build a robust crisis management system