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We make it our business to live and breathe all things social media monitoring. So as you might imagine, we’ve got quite a lot to say about the topic. If you want to get social media savvy, our guides are a great way to tap right into a bit of our expertise.
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Social Listening in Practice: Customer Service

This guide is an overview of social customer service, and provides:

  • Examples of best practices
  • Strategic considerations for brands to who are looking to review their customer service approach

Social Listening in Practice: Community Management

In this guide, we’ll give a complete overview on how community managers can:

  • Grow their audience
  • Keep their community happy
  • Turn satisfied customers into passionate advocates

Social Listening in Practice: PR Measurement

In this guide, we’ll share how PR professionals can quantify PR efforts and:

  • How to track your organization’s reputation, easily
  • Quick wins for PR tracking online
  • Real case studies from brands who have used online PR to measure success

Social Listening in Practice: Market Research

This guide looks at how to use social data for market research in a number of different scenarios, including:

  • Creating a series of regular reports of a new advertising campaign
  • Carrying out more detailed research among a defined audience
  • Joining up social analytics and CRM systems

Social Listening in Practice: Campaign Measurement

This guide provides a number of helpful tips for an effective evaluation of campaign activity, including:

  • How to distinguish between measurement types
  • An in-depth view on campaign measurement frameworks and dashboards
  • Common campaign objectives

Social Listening in Practice: Reputation & Crisis Monitoring

This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on:

  • What reputation monitoring actually means
  • How to identify a crisis & asses the damage
  • Use cases from Boeing & Asiana, Beverly Hills Hotel & United Airlines

Social Listening in Practice: Command Centers

This guide aims to clear up the misinformation, noise and confusion around Command Centers, and highlights:

  • The variety of ways businesses are using command centers to augment their daily operations
  • The important capabilities and features that make for an effective command center
  • A visual understanding of how command centers live in the workplace

Social Listening in Practice: Influencer Marketing

This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including:

  • How influencer marketing works
  • Working examples from a variety of brands
  • How to evaluate and measure the success of your influencer campaigns

Pinterest Analytics Guide: Picking the Right Tool for Your Business

In this guide, we give you some insights on why Pinterest is valuable to brands and B2B companies, including:

  • Pros and cons of 9 big names in Pinterest analytics
  • Why you should be optimizing your Pinterest account
  • Simple, at-a-glance comparison charts