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How to Effectively Measure the ROI of Sponsorships

This guide will provide practical tips for optimizing sponsorship spend and measuring the true impact of sponsorship campaigns.

We’ll cover:

  • The research phase, and how to evaluate people and events that might be suitable for your brand to sponsor
  • The live phase, and how you can be reactive while your sponsorship is running to ensure it gets the best results
  • The post-sponsorship phase, and how to compare campaigns and measure their success

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.