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Guide

Selecting a Social Media Management (SMM) Tool

We’ve broken down the buying process into three simple steps that will assist you during your search for the tool that’s right for you.

Each step in the process will help you gain a deeper understanding of your organization’s specific needs when it comes to managing your social media accounts. It will also increase your knowledge of the functions built into today’s top social media management platforms.

So if you’re already interested in buying a social media management tool but are confused about where to begin your search or how to compare different vendors, this is the guide for you.

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.