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Customer Intelligence: Building Better Personas

Too often marketers rely on stereotypical, broad demographics. It’s time to move forward.

This guide will take you through the extra considerations you should make to build audiences and personas with real values.

With this new approach you’ll be able to better target and communicate with your chosen audience.

Read on to get started.

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.