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Brandwatch named a Leader in Forrester Wave™

Social Listening Platforms, Q4 2020

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Read the 2020 Wave

The Forrester Wave is a guide for buyers considering purchasing a social listening solution. Forrester analysts follow a publicly available methodology, which they apply consistently across all participating vendors. It is widely acknowledged as the best independent guide for the industry.

What you’ll learn:

  • How Brandwatch stacks up: The Wave™ ranks Brandwatch alongside the nine other most significant vendors, helping you discover why.

  • What makes Brandwatch different: Discover the criteria in which Brandwatch received the highest possible scores.

  • What’s next: Forrester also look at vendor’s roadmap and product vision. Read the report to learn why Brandwatch received the highest scores possible in the Product Vision, Execution and Innovation Roadmap criteria.

Brandwatch received the highest scores possible in:

Mainstream Social Networks

Brandwatch offers the best coverage of mainstream social networks, including Facebook, Instagram, Twitter, and LinkedIn.

Non-Social Voice of the Customer

Brandwatch’s capabilities are above par in incorporating a diversity of different data sources, including survey data, enterprise-held data, and online communities.


Brandwatch offers the best data coverage with full-fidelity firehose data, historical data going back to 2010 and impressive query functionality.


With machine learning triggered alerts, plus customizable alerts based on new mentions and thresholds, Brandwatch leads the industry.


Brandwatch’s machine learning custom classifiers, plus automatic entity disambiguation to identify topics and themes, puts Brandwatch ahead.


Brandwatch’s ability to predict and surface unknown topics with its proprietary AI, Iris, is industry leading.


The accuracy and precision of Brandwatch’s sentiment and emotion analysis is above par compared to other vendors.

Data Visualization and Dashboards

Brandwatch’s advanced dynamic visualizations and ability to perform crosstab analysis places it firmly ahead of other vendors.

User Interface

Brandwatch’s core listening platform has clear visual navigation utilizing a persistent main menu and sub-menu tabs to make it easy to navigate and use.

Product Vision

Brandwatch’s vision articulates a clear and consistent customer-first approach that places customers’ needs and challenges first.

That's not all, see Brandwatch's other full mark scores, in the Forrester Wave

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.