Leveraging the Voice of the Customer in 2020
When we listen to our audience, we can respond to their needs more effectively. How can you leverage the voice of your customers?
The 2020 Guide to Expert Crisis Management
When a crisis hits, it’s critical to be ready. This guide is designed to give your organization the best chance of getting through a crisis, big or small.
How Marketers Can Own Customer Experience (CX) in 2020
Businesses everywhere are in a ‘battle for mindspace’, trying to win the attention and loyalty of more customers. So how can marketers help set their businesses apart from the competition?
Choosing a Digital Consumer Intelligence Solution
A buyer’s guide that highlights the key features, benefits, and solutions you’ll need from a digital consumer intelligence platform
The Analyst of 2020
What will analysts need to succeed in 2020? Our guide brings together the thoughts and opinions of over 100 industry professionals, including insights professionals from the likes of Bayer and Dentsu.
The Agency of 2020
Agencies always need to adapt to keep up. This guide explains which areas need to be looked at as soon as possible, and how client expectation are changing.
The Marketer of 2020
Our guide brings together the advice and opinions from over 100 professionals – including voices within Bayer, Hearst, Hootsuite, Accenture, and more.
Maturing from social listening to digital consumer intelligence
A practical guide to levelling up how consumer insights are used across your organization
The Guide to Becoming Consumer Fit
Consumer Fit organizations make effective decisions based on a deep, real-time understanding of their consumers and buyers, competitors, and the market.
Understanding your audience to inform your CSR approach
A six step guide to navigating the tough landscape of corporate social responsibility