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Guide

Forums: The Secret Online Intelligence Gold Mine

Brandwatch has been collecting data from thousands of popular, local, and niche forums from across the world since 2010. Forums are where consumers go to find like-minded communities and share their questions and opinions on highly specific topics, all while remaining anonymous.

In this guide you’ll learn about the different types of forums you can study in Brandwatch and how to use this data to inform:

  • Customer care
  • Product development
  • Market research
  • Content strategy
  • Risk mitigation

You’ll also read examples from Brandwatch customers using forums to inform their strategy already.

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.