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A buyer's guide to choosing a Consumer Intelligence solution

Explore the key features, benefits, and solutions you’ll need from a consumer intelligence platform.

Read the guide

The industry leading all-in-one social media management solution

Everything you need to discover, attract, and engage customers on social, across teams and regions.

As used by the world’s biggest brands

Your comprehensive new content calendar

Best-in-class collaboration

Work with our integrated content calendar and approval flows to ensure quality and on-brand content across campaigns and teams.

One calendar

All your organic and paid content visible in one intuitive interface

User roles

Define who approves your content before it goes out

Content pool

One digital asset library to store all your content

Intuitive UX

A product experience that is consistently rated as industry-leading by users

One smart
social inbox

Manage your community in one easy-to-use and customizable inbox. Boost customer loyalty while empowering team collaboration.

Cross-channel inbox

Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp, and YouTube are all covered

Customizable

Arrange your feeds how you like them best

Automation

Use automated rules to save you time

Audience profile cards

Understand who you are speaking with and their historical interactions with you

Get a holistic view of your customer interactions

Actionable social insights

Listen to your consumers and benchmark against your competitors.

Social listening

Monitor your brand across 100 million + sources

Historical data

12 months of consumer data and 7 years of competitive channel analytics

Benchmark

Compare yourself against competitors, find trending content, and understand your share of voice

Analytics

Customizable dashboards to measure performance

Official partner

With years of experience in social, we have built up trusted partnerships with all of the major networks and providers.

Social networks

Facebook, Instagram, YouTube, Twitter, LinkedIn, the list goes on

Unlimited channels

As a suite customer, monitor and manage all the channels you need

New features

Our product is evolving at the speed of social

Integrations

From employee advocacy to UGC, access all you need to succeed on social

Publish
Manage all your content in one calendar
Influence
Discover influencers and manage your campaigns
Advertise
Create automated ad campaigns at scale
Engage
Use one inbox for all your interactions
Measure
Track your performance across channels
Audience
See all your audience data in one place
Benchmark
See how you stack up against your competitors
Listen
Monitor the web for insights

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.