[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
Brandwatch | Publish

All your social media scheduling needs in one place

We know what it’s like to juggle multiple social media accounts at once. Our social media scheduling tool lets you plan and publish all your upcoming social content from one calendar.

Your comprehensive new content calendar

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Publish across channels

Easily schedule, edit, preview, and publish all your social media posts and campaigns. Align everyone on your team and collaborate on cross-channel campaigns while using approval flows to ensure quality and on-brand content.

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Brandwatch image

Run effective social ad campaigns

Create, publish, and promote your Facebook, Instagram and LinkedIn posts, entirely within Publish. Move faster with our powerful automation features, optimize your ad spend, and find your best performing content pieces.

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Brandwatch image

Share and reshare your best assets

Save time and keep your content on brand with a shared content library. Use it to store your pre-approved assets and make sure your social posts use consistent branding. You can even integrate a third-party storage tool.

All your approved assets in one library

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Seamless team collaboration

Get your team working together without publishing delays, setbacks, or oversights. Assign user roles and tasks to team members to ensure your content is scheduled as planned and share notes with the team and external stakeholders so you’re all on the same page.

Keep your team on the same page

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Brandwatch image

All the features

Unified calendar

Plan, schedule, edit, and post across multiple networks and channels.

Social media advertising

Create Facebook, Instagram and LinkedIn ads within Publish.

Collaboration features

Collaborate on social media campaigns by sharing notes, assigning labels and using approval flows.

Link in Bio

Create customizable landing page for your Link in Bio and redirect users to your website pages.

Content pool

Store and repurpose assets from your content library. Connect it to your Cloud Storage and DAM.

URL shortener

Custom links can include tracking UTMs and vanity URLs.

Agency collaboration

Give access to external agencies to keep your collaborative processes smooth.

Mobile apps

Manage Publish on the go with an intuitive iOS and Android app.

Performance tracking

Monitor interactions by channel and post.

“Publish tool has enabled us to do this with an easy view of all content published and scheduled across all our channels.”

Katie C., International Social Media Manager, Momondo

“We can easily plan, publish and keep track of our activities while having a coherent presence.”

Kenneth P., Social Media Coordinator, FIBA

“From the product to the customer service - they have been amazing!”

Jerri H., Digital Marketing Strategy, HarperCollins

Get started with Publish today

Get set up for success with our social media scheduler

Get started

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.