[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
Brandwatch | Advertise

Ad management and reporting made easy

Save time when creating and optimizing ads across all of your channels and audiences with Advertise.

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Tie advertising to your social media strategy

Having an overview of your paid and organic campaigns is simple when you are managing both from one unified platform. Use your organic content to test which copy and creative work best, then amplify your reach by putting budget behind it.

Know what works

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Save time with automated features

The intuitive interface and smart automation features will help you work twice as fast while setting up your campaigns. With smart labels you can create ads automatically with just a few clicks.

It’s as easy as a few clicks

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Collaborate across teams and markets

Efficient teamwork and brand consistency are key to executing on a tight advertising strategy. Assign user roles to team members and streamline ad creation and optimization across different channels and countries.

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All the features

Cross-channel advertising

Schedule and post ads on Facebook, Instagram, Messenger, Audience Network, and WhatsApp.

Fast and intuitive interface

Increase your efficiency two-fold by managing all of your ad campaigns from one unified platform.

Campaign planner

Set and apply Smart Labels to automatically activate targeting and objectives on organic posts.

Create and manage audiences

Upload data from your CRM to create custom audiences for personalized advertising.

Custom ad duration

Create multiple ads with different durations in a single ad set.

Automated UTM tracking

Save time by automatically adding URL parameters to all your ads.

Easily A/B test your ads

Automatically create variations just by uploading new creative assets.

Real-time insights

Choose from over 100 paid metrics for informed campaign optimization.

Clear user roles

Set user permissions per ad account to reinforce your organizational structure and workflows.

“Great tool with impressive service.”

Charlotte H., Social Media & Content Marketing, Lexus Europe

“Great user-friendly experience. Very easy to use, everything is laid out clearly and you know exactly what each tab does.”

Samantha R., Social Media Manager, Flying Tiger UK

“From the product to the customer service - they have been amazing!”

Jerri H., Digital Marketing Strategy, HarperCollins

See Advertise in action today

Discover how to boost your advertising impact and ROI

Get started

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.