[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
Brandwatch | Industries


Reach all the right audiences with the right message

Raise your institution’s profile for students, alumni, and the social community.
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Why Brandwatch?

Build and nurture student communities

With fees and drop-out rates both on the rise, recruiting and retaining students has become harder than ever.


Understand what really matters to current and prospective students and unify your content and messaging across all departments, faculties, campuses, and communities.

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Boost your fundraising with social

It’s never easy to ask for money, but maintaining a strong and active alumni community is a great start.


Deliver high-quality, relevant content to the people who matter and use social CRM with detailed profile cards to help generate alumni donations.

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Jump straight to the insights that matter

When time isn’t on your side we’ve got you covered.
With our pre-built queries, categorization, and dashboards for the higher education sector you can instantly start finding actionable insights from online conversations across the web.

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Why Brandwatch?

Consumer intelligence

Track and understand your social share of voice across the education industry

Deeply understand your audiences, including faculty staff, parents, and current, former, or prospective students

Break down conversations by key industry topics such as student experience, funding, or athletics

Social media management

Collaborate across all departments in your institution and ensure aligned messaging on social

Receive alerts when mentions spike and use pre-written responses for fast replies

Harness the power of social CRM with detailed profile cards to help generate alumni donations

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Choose your time to speak to an expert

Want to see how Brandwatch can help you better understand and engage with your audience?

Book a meeting with one of our industry experts to:

  • See the value of combining consumer research, social media marketing, and customer service on one platform

  • Discuss your specific use case, current challenges, and business goals

  • Explore market opportunities to expand and grow your business

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.