All you need to create a winning social media strategy for your brand.
With fees and drop-out rates both on the rise, recruiting and retaining students has become harder than ever.
Understand what really matters to current and prospective students and unify your content and messaging across all departments, faculties, campuses, and communities.
It’s never easy to ask for money, but maintaining a strong and active alumni community is a great start.
Deliver high-quality, relevant content to the people who matter and use social CRM with detailed profile cards to help generate alumni donations.
When time isn’t on your side we’ve got you covered.
With our pre-built queries, categorization, and dashboards for the higher education sector you can instantly start finding actionable insights from online conversations across the web.
Track and understand your social share of voice across the education industry
Deeply understand your audiences, including faculty staff, parents, and current, former, or prospective students
Break down conversations by key industry topics such as student experience, funding, or athletics
Collaborate across all departments in your institution and ensure aligned messaging on social
Receive alerts when mentions spike and use pre-written responses for fast replies
Harness the power of social CRM with detailed profile cards to help generate alumni donations
Want to see how Brandwatch can help you better understand and engage with your audience?
See the value of combining consumer research, social media marketing, and customer service on one platform
Discuss your specific use case, current challenges, and business goals
Explore market opportunities to expand and grow your business
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.