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Brandwatch | Use Cases

Brand Management

How do your customers feel about your brand? Monitor mentions of your brand online to understand customer perception, spot changes in sentiment, and measure brand visibility – all in real time.

Why Brandwatch?

Track brand health

Be the first to know when people are talking about your company. Learn how your brands, products and logos are shared across millions of online sources. Conduct deep multi-year studies to find new strategic insights.

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Analyze key trends around your business

Get the industry insight you need by monitoring key publications, regions, and influencers. Identify emerging opportunities and challenges, even when your brand is not mentioned directly.

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Optimize your brand messaging

Feel confident your brand is aligned with changing consumer perceptions and trends. Measure the impact of your marketing strategies to identify what is and isn’t working.

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how deep consumer insights can improve your existing goals.

  • Reveal how Covid-19 is impacting your market.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.