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A buyer's guide to choosing a Consumer Intelligence solution

Explore the key features, benefits, and solutions you’ll need from a consumer intelligence platform

Read the guide
Brandwatch | Use Cases

Brand Management

Monitor mentions of your brand online to understand customer perceptions and sentiment. Use the insights to activate a brand strategy that drives positive brand awareness and engagement.

Track brand health

Be the first to know when people are talking about your company. Learn how your brands, products, and logos are shared across millions of online, news, and broadcast sources. Conduct deep multi-year studies to find new strategic insights.

Analyze key trends around your business

Get the industry insight you need by monitoring key publications, regions, and influencers. Identify emerging opportunities and challenges, even when your brand is not mentioned directly.

Optimize your brand messaging

Align your brand voice with evolving consumer opinion and needs and ensure consistency across every touchpoint. Measure the impact of your marketing to identify what is and isn’t working to optimize your strategy.

Understand competitive share of voice

Benchmark your brand awareness and performance within your industry over time and identify new competitors. Understand consumer perceptions and leverage brand strengths to grow market share.

Why Brandwatch?

Without Brandwatch

Miss key conversations about your brand when you aren’t tagged in conversations

Struggle to differentiate your brand and fear losing market share to competitors

Spend so much time managing campaigns and collecting data you don’t have time to plan your strategy

With Brandwatch

Track your brand name and logo on over 100m sources across the web, broadcasts, and premium and print news

Use AI-powered analytics to understand your target audiences and build a competitive brand strategy that resonates with consumers

Share detailed real-time reporting on earned, paid, and owned performance and instantly surface insights that can inform your campaign strategy

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Book a meeting with our experts

Discover what consumers think about you and your competitors. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration of Brandwatch

  • Show how deep consumer insights can help your business succeed

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.