Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
Brandwatch | Use Cases

Brand Management

How do your customers feel about your brand? Monitor mentions of your brand online to understand customer perception, spot changes in sentiment, and measure brand visibility – all in real time.

Track brand health

Be the first to know when people are talking about your company. Learn how your brands, products and logos are shared across millions of online sources. Conduct deep multi-year studies to find new strategic insights.

Analyze key trends around your business

Get the industry insight you need by monitoring key publications, regions, and influencers. Identify emerging opportunities and challenges, even when your brand is not mentioned directly.

Optimize your brand messaging

Feel confident your brand is aligned with changing consumer perceptions and trends. Measure the impact of your marketing strategies to identify what is and isn’t working.

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how deep consumer insights can improve your existing goals.

  • Reveal how Covid-19 is impacting your market.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.