What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Get inspired by brands and topics relevant to your audiences. Brandwatch helps you ideate.
Brandwatch brings your team members together to deliver your content across multiple networks.
Understand what works and what doesn’t. Prove the value created by your content, to your team and beyond.
Measure your performance on organic and paid social with advanced customizable dashboards.
Without Brandwatch |
With Brandwatch |
Lack of communication with other teams who are executing content results in hiccups and missed deadlines |
You deliver successfully on your content strategy |
Finding out what content will work relies on guesswork |
You have insights on what works and what doesn’t from reports and dashboards on previous performance |
Misplaced content assets |
Efficient, centralized content library for all teams |
All the content published on your social channels needs to be double checked |
Content planning is streamlined. All your social posts are on brand as they have gone through a custom approval flow |
Sharing performance with the rest of your organization means additional work |
Dashboards and reports can be easily shared, even outside the Brandwatch platform |
Lack of communication with other teams who are executing content results in hiccups and missed deadlines
Finding out what content will work relies on guesswork
Misplaced content assets
All the content published on your social channels needs to be double checked
Sharing performance with the rest of your organization means additional work
You deliver successfully on your content strategy
You have insights on what works and what doesn’t from reports and dashboards on previous performance
Efficient, centralized content library for all teams
Content planning is streamlined. All your social posts are on brand as they have gone through a custom approval flow
Dashboards and reports can be easily shared, even outside the Brandwatch platform
Discover how our Social Media Management solution can help you increase engagement with a no-obligation, live platform demonstration.
Discuss your use cases and business needs
Give a hands-on demonstration
Show how you can take your social media marketing to the next level
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.