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What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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Brandwatch | Roles

Content Marketers

Improved workflows for compelling content

Plan and deliver data-driven campaigns.
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Why Brandwatch?

Discover what resonates

Get inspired by brands and topics relevant to your audiences. Brandwatch helps you ideate.

Create and distribute content seamlessly

Brandwatch brings your team members together to deliver your content across multiple networks.

Content performance made easy

Understand what works and what doesn’t. Prove the value created by your content, to your team and beyond.

Evaluate your performance

Measure your performance on organic and paid social with advanced customizable dashboards.

Why Brandwatch?

Without Brandwatch
With Brandwatch

Lack of communication with other teams who are executing content results in hiccups and missed deadlines

You deliver successfully on your content strategy

Finding out what content will work relies on guesswork

You have insights on what works and what doesn’t from reports and dashboards on previous performance

Misplaced content assets

Efficient, centralized content library for all teams

All the content published on your social channels needs to be double checked

Content planning is streamlined. All your social posts are on brand as they have gone through a custom approval flow

Sharing performance with the rest of your organization means additional work

Dashboards and reports can be easily shared, even outside the Brandwatch platform

Why Brandwatch?

Without Brandwatch

Lack of communication with other teams who are executing content results in hiccups and missed deadlines

Finding out what content will work relies on guesswork

Misplaced content assets

All the content published on your social channels needs to be double checked

Sharing performance with the rest of your organization means additional work

With Brandwatch

You deliver successfully on your content strategy

You have insights on what works and what doesn’t from reports and dashboards on previous performance

Efficient, centralized content library for all teams

Content planning is streamlined. All your social posts are on brand as they have gone through a custom approval flow

Dashboards and reports can be easily shared, even outside the Brandwatch platform

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Sign up for a demo today

Discover how our Social Media Management solution can help you increase engagement with a no-obligation, live platform demonstration.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration

  • Show how you can take your social media marketing to the next level

Our Partners
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.