What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
In a hyper-competitive market, one product launch could disrupt your whole business model. Use Brandwatch to understand consumers deeply and ensure their needs are met.
There’s unprecedented pressure to appeal to new-age consumers with cutting-edge innovations. Use the largest pool of consumer opinions to debunk myths and make decisions based on real data.
As Moore’s law leads to constant iterations, improvements and updates, differentiation is key. Move away from simply improving the battery life or screen size and find the innovations consumers want.
Use machine learning to predict the next big thing and stay one step ahead of the market
Read what consumers like and don’t like in your market and build campaigns and products that resonate
Track big launches in real time and break them down to see what features and topics people talked about
Instantly know the channel, influencer, and message needed to create an effective campaign
Quickly detect and handle customer support issues
Benchmark your channel performance to ensure you’re always ahead of the competition
Want to see how Brandwatch can help you better understand and engage with your audience?
See the value of combining consumer research, social media marketing, and customer service on one platform
Discuss your specific use case, current challenges, and business goals
Explore market opportunities to expand and grow your business
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.