Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
Brandwatch | Industries

Technology

Get your finger on the pulse of consumer technology

Respond to evolving demands in your market by uncovering actionable insights from billions of consumer conversations.
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Why Brandwatch?

Deeply understand your target buyer

In a hyper-competitive market, one product launch could disrupt your whole business model. Use Brandwatch to understand consumers deeply and ensure their needs are met.

Become a leader by innovating faster

There’s unprecedented pressure to appeal to new-age consumers with cutting-edge innovations. Use the largest pool of consumer opinions to debunk myths and make decisions based on real data.

Beat the arms race

As Moore’s law leads to constant iterations, improvements and updates, differentiation is key. Move away from simply improving the battery life or screen size and find the innovations consumers want.

Why Brandwatch?

Consumer intelligence

Use machine learning to predict the next big thing and stay one step ahead of the market

Read what consumers like and don’t like in your market and build campaigns and products that resonate

Track big launches in real time and break them down to see what features and topics people talked about

Social media management

Instantly know the channel, influencer, and message needed to create an effective campaign

Quickly detect and handle customer support issues

Benchmark your channel performance to ensure you’re always ahead of the competition

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Discover how our Social Media Management solution can help you increase engagement with a no-obligation, live platform demonstration.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration

  • Show how you can take your social media marketing to the next level

Our Partners

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.