Know your audience
Audience gives you the context you need with a single, continually updated customer reference point.
Deliver better customer experiences
The details of each person who interacts with your brand on social media is saved in a personal profile card. All future interactions across other social networks are saved here, making it easy for you to know who you are interacting with. You can enrich it even further with CRM data and labels.
Automatically list social messages, comments, or mentions on owned channels.
See who in your audience is discussing particular topics or sharing hashtags.
See overall numbers, networks, key demographics, and top-trending topics.
Filtering and audience segmentation is made easy by adding labels to profiles.
Filter by characteristics like hashtag, network, and gender.
Find and merge all an individual’s social profiles into the profile card activity feed.
Charlotte H., Social Media & Content Marketing, Lexus Europe
Jennifer M., Brand Coordinator, Sumo Sushi & Bento
Samantha R., Social Media Manager, Flying Tiger UK
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.