[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
YouTube is a popular online video-sharing platform that allows users to upload, watch, and share a huge range of video content. With its diverse content landscape, including music videos, vlogs, tutorials, documentaries and more – conversations are vast and wide-ranging.
Within Consumer Research, you are able to collect YouTube videos and comments. Requested coverage can be added for tracking comments for a particular video or tracking all videos and comments posted by a particular YouTube channel.
Within Influence, find the most popular YouTube creators to help you build your brand. Sort by the amount of YouTube channel followers, average views, followers growth over time, audience age and gender, and so much more! Authenticate influencer accounts to unlock even more powerful metrics such as average watch time, shares, dislikes, and audience per post.
Connect with your YouTube audience using Engage. Reply with a text or reactions to videos, comments on your own videos and more. Set up feeds and messaging automations to make sure no comment – no matter how big or small – goes unanswered. Use Engage’s collaboration workflows; labels, notes, and assignments to engage faster and save precious time using Brandwatch.
Within Listen, you are able to collect YouTube videos and comments over the past 12 months.
Compare your brand to competitors and industry leaders to build a winning social strategy. Get access to the most recent Youtube metrics and insights to analyze your social performance against competition – from followers to average views and durations.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
