[New Research] Consumer Trends for 2022

How has living through a pandemic changed consumer behavior and perceptions?

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Brandwatch | Consumer Research

The world’s most powerful consumer research tool

Brandwatch Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

The smartest AI

The most advanced AI developed over 15 years does the heavy lifting with the data to deliver insights you would have missed.


Our AI Analyst surfaces trends at a glance

Image Analysis

Powered by neural networks and deep learning and trained on billions of images

Custom classifiers

Machine learning powered by Brightview lets you train the system to categorize the data in any way you want

AI-Powered Search

Allowing anyone to instantly find the data they’re looking for

The most data

With Consumer Research you get instant access to the world’s largest archive of consumer opinions. In times of planning or crisis, pull on the big moments going back in time, and give your decision makers the context they need to make a call, right now.

1.4+ trillion

Posts from today back to 2008

496 million

New posts at your disposal, every day

Proprietary data crawlers

Integrate new data sources faster than anybody on the market

1st party data

Upload and analyze any enterprise-held data alongside online data to build the complete view of your customer voice

The #1 trusted enterprise solution

Brandwatch is consistently recognized as the leading solution by industry analysts and the customers who rely on us to build a better understanding of their consumers.

Powerful Analytics

The most flexible UI with over 50 live visualizations

Shared Insights

Delivered to all stakeholders, from proactive alerts to intelligent reporting

Connected Solutions

Integrations with a full suite of intelligence products that scale with your needs

Fast, Scalable Platform

Simultaneously analyze and compare multiple huge data sets at speed

Customer Success

You + Brandwatch

Deep expertise to help your organization mature in digital consumer intelligence

  • Extensive services backed by a 99% customer satisfaction score

  • Experts around the globe to help you take your market research strategy to the next level

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to the insight faster”

— Tara Clark, BBC
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Book a meeting with our experts

Find out how Consumer Research delivers instant insights about your brand, products, competitors, and trends in your market space.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how Consumer Research helps you meet your goals.

As used by

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.