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Brandwatch | Consumer Research



How to categorize data


Use categories to compare your data sets side-by-side in a number of different charts. Consumer Research is unique in offering unlimited categories, letting you segment your data as much as you want.


Consumer Research’s unique Rules can segment all historic and future data into business relevant categories. Use them to break down data by product, industry or KPIs specific to you.


Tag individual mentions or a group of mentions to change location, change sentiment, add to a category or assign to a co-worker to check.


How to find insights


Dashboards are made up of individual Components. Components let you visualize your data as a chart, a map, or a topic cloud. You can create as many Components as you want.


Create a Dashboard to analyze all of your data. Pick between a blank Dashboard or a pre-built template to conduct your analysis. You can create as many Dashboards as you want.


Brandwatch automatically uncovers the gender, interests, profession and location of the authors in your data.


Uncover influencers in your data set using our proprietary Impact Score, or social network metrics like followers, verification, influence and reach.

Key Topics

Consumer Research automatically highlights the key topics within your data set. Using NLP, the technology removes words like ‘it’ or ‘the’ to bring back relevant insights.


Categorize data into different regions based on continent, country, state, city, town or even street-level views.


Consumer Research automatically classifies sentiment. Our proprietary technology is regularly updated to maintain an optimal level of negative, positive and neutral classification.


How to make tangible changes using your insights

Automated Reports

Get an overview of your data straight into your inbox with our automated HTML or PDF reports.

Email Alerts

Stay on top of things without logging in. Alerts can notify you and your team (even those without Consumer Research logins) when conversation, sentiment or influencer chatter increases to a set threshold, or when new mentions match your criteria.


Export your data into Excel, CSV, JPG and PNG to merge with other data sets or to build your own custom charts and reports.


Consumer Research integrates with a host of partners including Hootsuite, Khoros, Coversocial and Percolate, to cover a range of social media management needs.

PowerPoint Exports

Export your Dashboard straight into a fully customizable PowerPoint. Perfect for those looking to make a data-driven presentation, quickly.


Assign mentions to users, set the status and priority, then once checked, quickly close and move on. Consumer Research has everything your social media team needs.

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Book a meeting with our experts

Find out how Consumer Research delivers instant insights about your brand, products, competitors, and trends in your market space.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how Consumer Research helps you meet your goals.

As used by

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.