[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Brandwatch | Consumer Research

Consumer Research features

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How to categorize data


Use categories to compare your data sets side-by-side in a number of different charts. Consumer Research is unique in offering unlimited categories, letting you segment your data as much as you want.


Consumer Research’s unique Rules can segment all historic and future data into business relevant categories. Use them to break down data by product, industry or KPIs specific to you.


Tag individual mentions or a group of mentions to change location, change sentiment, add to a category or assign to a co-worker to check.


How to find insights


Dashboards are made up of individual Components. Components let you visualize your data as a chart, a map, or a topic cloud. You can create as many Components as you want.


Create a Dashboard to analyze all of your data. Pick between a blank Dashboard or a pre-built template to conduct your analysis. You can create as many Dashboards as you want.


Brandwatch automatically uncovers the gender, interests, profession and location of the authors in your data.


Uncover influencers in your data set using our proprietary Impact Score, or social network metrics like followers, verification, influence and reach.

Key Topics

Consumer Research automatically highlights the key topics within your data set. Using NLP, the technology removes words like ‘it’ or ‘the’ to bring back relevant insights.


Categorize data into different regions based on continent, country, state, city, town or even street-level views.


Consumer Research automatically classifies sentiment. Our proprietary technology is regularly updated to maintain an optimal level of negative, positive and neutral classification.


How to make tangible changes using your insights

Automated Reports

Get an overview of your data straight into your inbox with our automated HTML or PDF reports.

Email Alerts

Stay on top of things without logging in. Alerts can notify you and your team (even those without Consumer Research logins) when conversation, sentiment or influencer chatter increases to a set threshold, or when new mentions match your criteria.


Export your data into Excel, CSV, JPG and PNG to merge with other data sets or to build your own custom charts and reports.


Consumer Research integrates with a host of partners including Hootsuite, Khoros, Coversocial and Percolate, to cover a range of social media management needs.

PowerPoint Exports

Export your Dashboard straight into a fully customizable PowerPoint. Perfect for those looking to make a data-driven presentation, quickly.


Assign mentions to users, set the status and priority, then once checked, quickly close and move on. Consumer Research has everything your social media team needs.

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Book a meeting with our experts

Find out how Consumer Research delivers instant insights about your brand, products, competitors, and trends in your market space.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how Consumer Research helps you meet your goals.

Our Partners

Consumer Intelligence products

Consumer Research forms the basis of Brandwatch's consumer intelligence solution, with add-on apps providing enhanced functionality for specific use cases.

Reviews is no longer available

You can analzye review sites in BCR instead.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.