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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

Explore + Entities

The intelligence of a veteran analyst, in just a click

No-nonsense intelligence.

Explore lets you apply expert-built filters to your data to discover insights in seconds.

Entities automatically categorizes your data instantly.

Answer questions instantly.

Want to spot growing crises, negative brand associations or Instagram trends?

Simply hit Explore and utilize the full power of Brandwatch in seconds.

Save time.

Save hours categorising data using Entities.

Discover all the people, locations, organizations, emojis and hashtags linked with your brand, automatically.

See Explore + Entities in action.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.