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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report
On demand webinar

The mistakes marketers make and how to avoid them

The average person makes 143,262 mistakes in their lifetime. Wouldn’t you like to make fewer? 

Join Richard Shotton, author of The Choice Factory, as he highlights the five common mistakes marketers make. Citing research, he’ll explain what goes wrong, and how the best brands avoid mistakes.

Phillip Agnew, Product Marketer at Brandwatch, will then reveal how marketers can learn from these mistakes by using social data and the latest update from Brandwatch, Explore + Entities

Featuring

Richard Shotton

Deputy Head of Evidence

Phill Agnew

Former Brandwatch Employee

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.