2025 Product Updates

Brandwatch Innovation Spotlight


Explore our latest product innovations, designed to help you work smarter and take action faster. Ready to see it all in action and get a sneak peek at what’s next? Watch our Q1 Brandwatch Spotlight event.

Our Product Vision

Omnichannel Coverage

Monitor your brand and engage with your audience wherever they are.

AI Innovation

Leverage proprietary and generative AI tools to help your organization work smarter.

Connected Workflows

Distribute insights and make data-driven decisions seamlessly.

Discover our latest innovations

"Brandwatch gets you to the insights faster"

Tara Clark, Lead Analyst for Social & Cultural Research, BBC

Google Cloud collaboration

We are developing game-changing new AI solutions powered by Gemini to provide enhanced in-product AI capabilities and deeper analytics.

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Brandwatch demo

Curious about how Brandwatch can help you better understand and engage with your audience?

Discover the power of our social suite with a product demo.

Our Partners
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.