[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

Register for free


About WhatsApp

People want to connect with businesses in the same way they chat with their friends and family — with fast, simple, and convenient messaging. And now businesses can build those connections directly from within Brandwatch, integrating WhatsApp into their channel mix and enhancing their customer service strategy.

In Our Products

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Connect with your WhatsApp audience using Engage. Reply with a text or reactions to WhatsApp messages from your WhatsApp business accounts. Set up feeds and messaging automations to make sure no message – no matter how big or small – goes unanswered. Use Engage’s collaboration workflows; labels, notes, and assignments to engage faster and save precious time using Brandwatch. 

Explore Engage

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Run ad campaigns on Whatsapp with our all-in-one interface in Advertise. Effortlessly create impactful campaigns and track and analyze results across multiple accounts and social networks all from one single interface to optimize your content and achieve better results.

Explore Advertise

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.