[Webinar] Adaptive Leadership in Marketing: Navigating Change

Discover how to seamlessly align innovative marketing strategies with your overarching business objectives.

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About TikTok

TikTok, the premier platform for short-form mobile video content, empowers over 1 billion individuals to unleash their creative expression and enjoy captivating entertainment. As official TikTok Partners, we are able to leverage TikTok’s content marketing API. Effortlessly publish videos, engage with comments, and assess metrics and performance of your content, enabling effective management and optimization. Available for Business and Personal accounts.

In Our Products

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Within Influence, find the most popular TikTok creators to help you build your brand. Sort by the amount of TikTok followers, average views, followers growth over time, audience location, and more, to find the perfect influencer for your campaign.

Explore Influence

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With Publish it is easy to manage your TikTok activity alongside your other social media channels. Easily schedule and publish videos on TikTok using Brandwatch’s collaboration workflows, the unified calendar and shared library. Create engaging content faster and save precious time using Publish.

Explore Publish

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Connect with your TikTok audience using Engage. Reply with a text or reactions to videos, comments on your own video posts and more. Set up feeds and messaging automations to make sure no comment- no matter how big or small – goes unanswered. Use Engage’s collaboration workflows; labels, notes, and assignments to engage faster and save precious time using Brandwatch. 

Explore Engage

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With Measure, you will be able to measure, analyze, and understand the performance of your TikTok videos. Gain insights from metrics such as: likes, reactions, shares, comments, video views, reach and impressions. Leverage these powerful indicators to curate impactful messaging that resonates with your audience.

Explore Measure

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.