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Guide

How to Use Reddit for Product & Consumer Research

Learn how to use Reddit data to inform your competitive intelligence, customer experience, audience analysis, and influencer research activities.

Fill out the form to get instant access.

If you know where to look, Reddit is one of the most insightful consumer forums there is. There are thousands of in-depth conversations taking place every day covering almost any industry you can think of. There are entire subreddits devoted to specific topics, brands, and even individual products.

In this guide you’ll learn how to unlock a rich new source of consumer intelligence to inform:

  • Competitive Intelligence
  • Customer experience and support
  • Audience analysis
  • Influencer research

As well as best practices for analyzing the unique data that Reddit offers.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.