How to Use Reddit for Product & Consumer Research
Learn how to use Reddit data to inform your competitive intelligence, customer experience, audience analysis, and influencer research activities.
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If you know where to look, Reddit is one of the most insightful consumer forums there is. There are thousands of in-depth conversations taking place every day covering almost any industry you can think of. There are entire subreddits devoted to specific topics, brands, and even individual products.
In this guide you’ll learn how to unlock a rich new source of consumer intelligence to inform:
- Competitive Intelligence
- Customer experience and support
- Audience analysis
- Influencer research
As well as best practices for analyzing the unique data that Reddit offers.