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How to Use Reddit for Product & Consumer Research

Learn how to use Reddit data to inform your competitive intelligence, customer experience, audience analysis, and influencer research activities.

Fill out the form to get instant access.

If you know where to look, Reddit is one of the most insightful consumer forums there is. There are thousands of in-depth conversations taking place every day covering almost any industry you can think of. There are entire subreddits devoted to specific topics, brands, and even individual products.

In this guide you’ll learn how to unlock a rich new source of consumer intelligence to inform:

  • Competitive Intelligence
  • Customer experience and support
  • Audience analysis
  • Influencer research

As well as best practices for analyzing the unique data that Reddit offers.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.