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The No-Nonsense Guide to Building a Social Media Strategy

How do you really build a social media strategy? You know, one without all the nonsense and unnecessary fluff?

This free guide is your knight in shining armor and all you need to create a winning social media strategy for your brand.

It’s filled to the brim with useful tips, like:

  • How to create a content game plan
  • Understanding your target audience with psychographics.

Plus an example of a one-page social media strategy to inspire you.


Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.