The State of Social 2023
This is the largest social insights report of its kind spanning 15 industries and sectors and over 546 brands.
The Cost of Living and Changing Consumer Behavior
Discover how consumers react to the rising cost of living and how they are changing their buying behavior.
Consumer Trends in the Automotive Industry
We analyzed millions of online conversations to find out how consumers talk about the automotive sector.
Consumer Trends in the Media Industry
We analyzed millions of social data points relating to media and entertainment to find out how consumers are discussing the sector.
Hotels, Restaurants, and Travel: Consumer Trends Around Hospitality
How is conversation around the hospitality industry changing in 2022?
Brandwatch Customer Experience Report 2022
Which brands have consumers raving about their positive experiences on social media, and what makes those brands so successful? Read our analysis
Spending, Saving, Investing: Consumer Trends Around Financial Services
How have conversations and perceptions around the financial services industry changed?
2022 Digital Marketing Trends
Discover the 10 digital marketing trends vital to help your business create a winning 2022 digital marketing strategy
Uncovered: Online Hate Speech in the Covid Era
Brandwatch and Ditch the Label teamed up to analyze 263 million conversations to understand how hate speech has evolved online in the US and UK between 2019 and 2021.
The State of the Higher Education Social Media Marketing Profession in 2021
Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success.