Brand Comparison: Nike vs Reebok
Two of the world’s biggest sportswear brands go head to head in the arena of consumer opinion
The Women’s Football Report
Brandwatch analyzes social data on marketing, sponsors, and consumer behaviour during the 2019 Women’s World Cup
Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program
There’s only one way to win in the age of the customer, and that’s by being customer-obsessed.
Brand Comparison: Southwest Airlines vs JetBlue Airways
What do North American consumers think of the region’s leading budget airlines?
The Brand Visibility Report 2019
We analyzed 50 million images on Twitter to find the most photographed brands
Brand loyalty and the belief-driven consumer
We explore the issues with brand loyalty today, and the risks and rewards of doing value-based marketing to appeal to customers.
The Brand Follower Report
What can PR, content, and influencer managers learn by studying the things that make their brand's following unique?
Best Brands for Customer Experience
We found the top 100 brands with the best customer experiences based on emotions, value and service. How do you rank?
The Brandwatch Christmas Adverts Rankings 2018
The major UK Christmas ads of 2018, ranked using social media data