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Report

2022 Digital Marketing Trends

Nobody could have predicted the events of the past two years. But as we slowly emerge out of the pandemic, it is apparent that there’s been a radical shift in the way companies do business.

As we transition into 2022, the main goals of every business should be to understand shifting consumer needs and capture new growth opportunities. That’s why we’ve compiled this list of 10 digital marketing trends that are on the upswing — so you can win big in 2022.

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“At no time in history has the marketing landscape evolved as fast and as fundamentally as the past couple of years, fuelled by sky-high consumer expectations around greater customization, personalization, and experiences. The seismic societal changes we’ve shared together have only accelerated this transformation and added a host of new opportunities for marketers to effect positive change for our customers and communities. In our 6th annual eBook, we’ve taken inspiration from top brands around the globe and mined deep insights using our own suite of products to give you a head start on how best to identify and action these trends, and win big in 2022.”

Daniel Chessa, VP Marketing, Brandwatch

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