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Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

253

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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

253

Can Social Intelligence Help Save the Impulse Purchase?

As retail space melts steadily but surely into cyberspace, the age of the cash register is wearing thin. While the cynic bemoans digital transformation for eliminating every remaining vestige of human connection from everyday life, contemporary parents may never experience … Read more

Topic Analysis By Gemma Joyce on September 25th 2017

Social Listening and the Fashion Industry: What’s the ROI?

Fashion is a topic that never goes out of trend on social, and there’s so much to be learned from what’s being said and by who. There’s no doubt that social media provides a wealth of opportunities for fashion brands … Read more

Marketing By Gemma Joyce on September 22nd 2017

Don’t @ Me: Reasons Why Twitter Threads Are Great

So much has been written about Twitter threads of late that it’s as if a new social media platform with many thousands of users has hit the internet by surprise, ripe for thinkpieces on their merits and downfalls. Politico calls … Read more

Commentary By Gemma Joyce on September 20th 2017

SHOCK DATA: Thousands React to Mario’s Nipples in Super Mario Odyssey Promotion

The world needs light hearted stories at the moment. That’s why one of the biggest trends on social this week saw people rally around Super Mario’s nipples. The revelation came when Nintendo released a bunch of announcements from the upcoming … Read more

Entertainment By Gemma Joyce on September 15th 2017

The Top 10 Most Influential Food Bloggers on Twitter

Running a food blog might sound like a nice idea, but creating a successful one takes hard work, dedication, personality and excellent presentation. That’s why while thousands of food blogs exist, only a few of the most influential food bloggers … Read more

Influencers By Gemma Joyce on September 15th 2017

Apple Event Data: The iPhone 8, The iPhone X, The Apple Watch Series 3 & ANIMOJIS

Tim Cook and friends took to the stage in the Steve Jobs Theater yesterday to announce Apple’s latest offerings – offerings he hoped that Steve would be proud of. Amongst them were the iPhone 8, the hotly anticipated (and leaky) … Read more

Trending By Gemma Joyce on September 13th 2017

PewDiePie: The Latest Controversy, in Social Data

PewDiePie is in the news again after broadcasting more offensive content. The highest paid YouTuber on Earth, who nets millions from his shouty gaming videos, caused a backlash over the weekend after using a racial slur during a live stream. … Read more

Trending By Gemma Joyce on September 11th 2017

Beyond Angry Birds: What’s Next For Rovio Entertainment? And Can Data Help?

Rovio Entertainment is on fire at the moment (in a good way). The Finnish company that bought us the game Angry Birds – once the most downloaded mobile game in history – is planning an IPO that could value it … Read more

Entertainment By Gemma Joyce on September 8th 2017

Food Influencers: The Biggest Food Trends of 2017

Food has always been a social thing that brings people together, but with the advent of the internet and, more specifically, online food influencers, the ways in which we experience food and all its possibilities have changed. Breaking bread with a … Read more

Influencers By Gemma Joyce on September 7th 2017

Game of Thrones Season 7 Data: Five Fun Social Media facts to Round-up the Season

We tracked 6.9 million social media mentions of Game of Thrones across Twitter, Facebook and Instagram from episode one to seven. Game of Thrones Season 7 data doesn’t come better than this. We’ve broken the data down in all kinds of … Read more

Entertainment By Gemma Joyce on August 30th 2017