Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

253

What Can We Learn From 500k People Saying They Want A Vacation?

There’s nothing like a sunny getaway. Escaping the work, the noise, the never-ending stream of appreciative tweets… Maybe that’s just me. Some say that we’re spending less time on vacation, but surely that’s not stopping us dreaming about getting away. … Read more

Topic Analysis By Gemma Joyce on April 12th 2017

United Airlines Mentions Exceed 1.5 Million in a Day As Passenger Dragged From Plane

United Airlines has seen a largely negative reaction on social media after footage surrounding a man being dragged from one of its planes went viral on Monday. Mentions soared United was recently embroiled in a storm of negative tweets after … Read more

Trending By Gemma Joyce on April 11th 2017

Infographic: 139 Incredible Facts About Instagram

If you think you’re any good at quizzes, you’ll probably want to be brushing up on your facts about Instagram. The future is coming, and your meagre knowledge of Renaissance art and the works of Shakespeare won’t serve you well … Read more

Marketing By Gemma Joyce on April 10th 2017

Data Reveals the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Twitter turned on the creators of the now infamous Kendall Jenner Pepsi ad this week. The ad, which has now been pulled, featured Jenner joining a protest and has been widely criticized. The Brandwatch React team examined how social media reacted … Read more

Trending By Gemma Joyce on April 7th 2017

When Will April The Giraffe Give Birth?

The internet has made stars of many animals – Grumpy Cat, the IKEA coat monkey, Harambe… And now we have a new distinguished mammal, renowned for prompting the question on every person’s lips for the last month: When will April … Read more

Trending By Gemma Joyce on April 4th 2017

Mobile Consumers Infographic: The Ever-Expanding Influence of Smartphones

Have a look around you. Where is your phone? Perhaps it’s in your pocket or sat on the desk next to you. In all likelihood, it’s not far away. Nowadays, smartphones have become somewhat of an extension of us – … Read more

Marketing By Gemma Joyce on April 3rd 2017

When Do People Want Pizza? Social Data Has The Answers

Pizza is the best thing in the world. It is in constant demand. But when is it in most demand? But when do people want pizza most? The Brandwatch React team loves to ask the big questions, and this Friday we … Read more

Topic Analysis By Gemma Joyce on March 31st 2017

Article 50 Is Triggered, And So Is Social Media. We Have The Data

Article 50 has been triggered. The UK is leaving the EU. Social media has, predictably, exploded. While the actual action of triggering Article 50 lacked the finesse and drama the phrase connotes (no big red buttons, just a man delivering … Read more

Politics By Gemma Joyce on March 30th 2017

Fighting Fires on Social Media: Leggings and United Airlines

United Airlines has been embroiled in a social media storm after a member of the public began tweeting about an incident involving two young women wearing leggings attempting to board a flight. What happened quickly turned into a social media … Read more

Trending By Gemma Joyce on March 29th 2017

With Super Mario Run Out On Android, Will The Game Grow Its Success?

Super Mario Run has come to Android, and the Mario-loving, non-iPhone wielding community is very, very excited. Read more

Entertainment By Gemma Joyce on March 23rd 2017