Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week. Get in touch at gemmaj@brandwatch.com

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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week. Get in touch at gemmaj@brandwatch.com

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6 Issues Traditional Banks Need to Get on Top of Before the Disruptors Move In

Disruption is, of course, an overused term, but there’s no getting away from it regardless of what industry you’re in. The world is moving quickly and the slow moving behemoths that once dominated particular fields have suddenly found themselves competing with far more dynamic entities. The financial industry is no different. While enormous banks that […] Read more

Research By Gemma Joyce on April 18th 2018

Do Restaurant Chains Need Social Media? Yes, and Here’s Why.

Today I woke up to the shock news that JD Wetherspoon, owners of the UK’s much-loved budget pub/restaurant chain Wetherspoons (“spoons”) is quitting social media. Here’s the post (although it doesn’t exist anymore – the company didn’t hang about on fulfilling its promise of quitting social). Quoted by the BBC, Chairman Tim Martin said: “We […] Read more

Trending By Gemma Joyce on April 16th 2018

How to Find Trending Content That’s Actually Relevant to You

Staying abreast of the content making the biggest splashes online has obvious benefits to a brand. The PR team need to know what’s trending in order to craft well thought out responses to potential requests from journalists, or to keep an eye on public perception around an issue that’s of interest to the company. The […] Read more

Marketing By Gemma Joyce on April 11th 2018

Sugar Tax: The Social Data Around the Raging Debate

As of April 2018, the UK has joined a small group of countries who have introduced a “sugar tax”, specifically on soft drinks. Manufacturers are now required to pay a levy on the high sugar drinks they produce, with many brands cutting back on the sugar they include in their drinks ahead of the tax […] Read more

Research By Gemma Joyce on April 10th 2018

Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Plastic has been on our screens a lot recently, whether it’s in the news or in our social feeds. Plastic rushing through rivers. Plastic killing whales. Plastic wrecking sites of natural beauty. The damage packaging and plastic bottles can do is illustrated with horrible visuals, and images are powerful in bringing about change. Last week […] Read more

Research By Gemma Joyce on April 5th 2018

More Tabs, Please #17: Rabbit Holes, Conspiracy Theories and Weird Social Experiments

Happy not Friday. We’re about to start the la,la,la,la,la,la,la,la long weekend (you have to sing it each time) and, with great expanses of hangover time ahead, you need things to keep you entertained. That’s what More Tabs, Please is for. The very very observant of you may have deduced by the lack of mention of […] Read more

Culture By Gemma Joyce on March 29th 2018

Who Bit Beyoncé? Analyzing a Global Witch Hunt

Every now and again something happens that brings everyone together. It’s usually a question that no one can really answer for sure. That dress – was it white or blue? April the giraffe – when would she give birth? Falcon Heavy – would it end in applause or a fireball? This week a whole controversy […] Read more

Trending By Gemma Joyce on March 28th 2018

I Spent a Week With a Brandwatch Vizia Screen on My Desk. Here’s My Review

Last week I spent four solid days face-to-face with a Brandwatch Vizia screen displaying all my key numbers, breaking news and more. It was a big change from the usual way I work and, as far as I’m aware, it hasn’t been done before. Your own personal command centre isn’t generally how we pitch Vizia, […] Read more

Opinion By Gemma Joyce on March 20th 2018

10 Influential Sports Journalists on Twitter

We love an influencer list, us. That’s why the Brandwatch React team took to Brandwatch Audiences to rank influential sports journalists on Twitter these days. While never free from politics, sport can bring people together and provide at least some respite from the friction and hardship of day to day life. The people who tell […] Read more

Influencers By Gemma Joyce on March 15th 2018

Creativity and Social Data: “Plausibility is the enemy of insight”

When I talk to people about my job analyzing social data, they rarely look excited. To be fair, if your only experience of “analyzing data” is a repetitive Excel task you were made to do at school or in your first job then I can understand why. But the reality of my job goes way […] Read more

Commentary By Gemma Joyce on March 14th 2018