Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

253

Fidget Spinners: Have They Reached Peak Popularity? (Or, When Will This Madness End?)

Fidget spinners are taking over the world. From classrooms to offices, the spinning toys (that spin, and only spin), are wielded by children and grown-ups alike. In fact, according to @SliceIntel, they now account for 17% of daily toy sale … Read more

Trending By Gemma Joyce on May 26th 2017

Will the Return of Twin Peaks Appeal to an Impatient Generation? The Data Tells

Black coffee and cherry pie may appear to be two unrelated foodstuffs to many, myself included up until this weekend. But for fans of the television classic Twin Peaks, they denote the favorite pick-me-ups of Special Agent Dale Cooper who was … Read more

Entertainment By Gemma Joyce on May 23rd 2017

Unpicking the Audience for Alien: Covenant

The Alien series is back and, as per usual, it’s scary af. Released in the US on the 19th May, Alien: Covenant is the sixth installment of the overall Alien series (it’s a sequel to 2012’s Prometheus but takes place … Read more

Entertainment By Gemma Joyce on May 18th 2017

How to Get on the Front Page of Reddit

Reddit is a notoriously difficult platform for marketers to find success on. If you go in with a megaphone you will be humbled very quickly, but if you ignore the platform all together you’re missing out on a hugely engaged audience … Read more

Marketing By Gemma Joyce on May 17th 2017

Is Avril Lavigne Dead? A Social Data Investigation Into The Popular Theory

Why does the internet have to go and make things complicated? Today, once again, the theory surrounding the death of Avril Lavigne, and replacement by a lady named Melissa, has resurfaced. And, once again, we fell down the rabbit hole. Why … Read more

Five Things Marketers Need To Know About Reddit

It’s the 9th most popular website in the world, gets billions of page views each month, and there are millions of comments and posts each day. Yet, Reddit continues to be one of the most misunderstood platforms for marketers. As … Read more

Marketing By Gemma Joyce on May 10th 2017

A Shambles of Our Time: Learnings From The Fyre Festival, in Five Lord of the Flies Quotes

If you’ve been on social media in the last few days, the Fyre Festival probably doesn’t need an introduction. In case you need a recap, the event was organized by rapper Ja Rule and his business partner Billy McFarland, and was billed … Read more

Marketing By Gemma Joyce on May 3rd 2017

What Can We Learn From 500k People Saying They Want A Vacation?

There’s nothing like a sunny getaway. Escaping the work, the noise, the never-ending stream of appreciative tweets… Maybe that’s just me. Some say that we’re spending less time on vacation, but surely that’s not stopping us dreaming about getting away. … Read more

Topic Analysis By Gemma Joyce on April 12th 2017

United Airlines Mentions Exceed 1.5 Million in a Day As Passenger Dragged From Plane

United Airlines has seen a largely negative reaction on social media after footage surrounding a man being dragged from one of its planes went viral on Monday. Mentions soared United was recently embroiled in a storm of negative tweets after … Read more

Trending By Gemma Joyce on April 11th 2017

Infographic: 139 Incredible Facts About Instagram

If you think you’re any good at quizzes, you’ll probably want to be brushing up on your facts about Instagram. The future is coming, and your meagre knowledge of Renaissance art and the works of Shakespeare won’t serve you well … Read more

Marketing By Gemma Joyce on April 10th 2017