Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week. Get in touch at gemmaj@brandwatch.com

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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week. Get in touch at gemmaj@brandwatch.com

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Lucky Charms Data: Measuring the Social Impact of a Retired Marshmallow

Lucky Charms have been around for more than 50 years and are one of the top selling cereals in the US. Despite their lengthy history and popularity, the brand is no sucker for tradition and times are changing. It’s a sad time for one cereal veteran. A staple of the Lucky Charms marshmallow collection for […] Read more

Trending By Gemma Joyce on February 15th 2018

Finding the Most Romantic Countries: How the Heart Emoji is Used Across the World

What are the most romantic countries in the world? You might define them by their beautiful scenery, famous proposal spots or flowery language. You could also, like the Brandwatch React team, take a more data-driven approach. In celebration of Valentines day, we went in search of the most romantic countries in the world by analyzing […] Read more

Research By Gemma Joyce on February 14th 2018

#PlantBased: An Exploration of Online Vegan Communities and Conversations

I hear more about veganism every day here at Brandwatch, whether it’s another colleague converting to Huel, or discussions of favorite recipes in our #dietary-requirements Slack channel. Our CMO Will McInnes has got involved too, and we haven’t heard the end of it since. The fact that Will has gone vegan has become so much […] Read more

Research By Gemma Joyce on February 8th 2018

Falcon Heavy Launch Data: Analyzing 450k Social Media Reactions in 4 Charts

Tuesday 6 February saw SpaceX make history. Your loyal data goblins in the Brandwatch React team have, of course, gathered the Falcon Heavy launch data. Before we launch into it 🤓 if you’ve not watched the video of the take off (and the reveal of the “Star Man” with the Earth in the background) you […] Read more

Trending By Gemma Joyce on February 7th 2018

Super Bowl LII Ads: Which Brands Rose to the Top of Online Conversation?

The Philadelphia Eagles may have stomped on the New England Patriots, but which of the Super Bowl LII ads triumphed in getting the most people talking? The Brandwatch React team have long been fans of crunching Super Bowl data, and this year is no different. We found 4.2 million mentions of the Super Bowl the […] Read more

Trending By Gemma Joyce on February 5th 2018

UK Student Debt Data: Blending Search and Social Insights

Student debt is something that I try not to think about too much. I was among the first students in the UK to be charged £9k a year for my university tuition, and as an 18-year-old it didn’t seem like real money. Now when I check my yearly student debt statement I can’t help but […] Read more

Research By Gemma Joyce on February 1st 2018

Amazon Go Data: How is the Internet Reacting to the Store of the Future?

The unstoppable tide of automation has sent forth a prescient wave of cash-less, cashier-less, cash register-less, (but not entirely employee-less) wonder in the shape of a grocery store. Naturally, the Brandwatch React team has the social Amazon Go data. The future is here It’s been a year since Amazon first posted this still crazy vision […] Read more

Trending By Gemma Joyce on January 22nd 2018

The Most Hotly Anticipated Superhero Movies 2018

The Brandwatch React team is ready to share the most hyped superhero movies 2018 – it’s the third year running we’ve made these calculations with Deadpool coming first in 2016 and Spiderman: Homecoming our most hyped superhero movie of 2017. Which movie will top the list this year? Who’s talking about the biggest superhero movies […] Read more

Entertainment By Gemma Joyce on January 12th 2018

Four Ecommerce Trends for 2018: What Should We Expect?

The ecommerce trends we see in 2018 might not see a huge departure from what’s been on the horizon for a long time – we’ll likely just see a lot more of the futuristic, long-hyped stuff become realized. Regardless, ecommerce is a huge part of today’s world and its economic impact is becoming more important. […] Read more

Marketing By Gemma Joyce on January 10th 2018

Analyzing 900k Reddit and Twitter Posts Reviewing Black Mirror Season 4

Black Mirror Season 4 has been on our screens for five days, so any self respecting fan will have definitely watched all six instalments by now. If you haven’t, hit close because spoilers are coming thick and fast in our first data analysis of the year, reviewing the new episodes. We can be confident that […] Read more

Entertainment By Gemma Joyce on January 2nd 2018