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Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

253

Search the Blog

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

253

The UK’s Best Christmas Ads 2017, Ranked By Data

Christmas is officially here, or so the TV would have you think. We’ve traced social media mentions of the major Christmas ads 2017 as they were released to see which were best received. The Brandwatch React team have kept a close eye on ads being released over the last few weeks, setting up queries for […] Read more

Trending By Gemma Joyce on November 16th 2017

EA Posts the Most Downvoted Comment in Reddit History

The hotly anticipated Starwars: Battlefront II will be released this Friday, but the lead-up to the release has seen controversy in the form of a Reddit backlash at a feature of the game and a subsequent reply from EA that became the most downvoted comment in Reddit history. Ouch. How it all began While the […] Read more

Entertainment By Gemma Joyce on November 14th 2017

The Most Influential Men and Women on Twitter 2017

Heroes don’t always wear capes just like influencers aren’t always heads of state (although sometimes they are). This time last year the Brandwatch React team named the most influential men and women on Twitter. And now, as 2017 begins to slow down, we’re going to do it all over again! Methodology Brandwatch uses a vast […] Read more

Influencers By Gemma Joyce on November 13th 2017

Five Cool Things You Can Do By Analyzing Who People Follow on Twitter

Following an account can mean different things to different people. Some people follow because they agree with an account’s views and enjoy their content. Others, although probably fewer, follow because they detest the account’s content but are nonetheless interested to see it. Others follow because the account provides an important service to them – it […] Read more

By Gemma Joyce on November 9th 2017

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple […] Read more

Trending By Gemma Joyce on November 8th 2017

New Report: 25 Things We Learned Analyzing Billions of Tweets

6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments. Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result. We thought we’d team up with our partners at Twitter to reflect on some of the awesome insights we’ve uncovered […] Read more

Research By Gemma Joyce on October 31st 2017

Stranger Things Data: 545k Tweets Review The Latest Season

Stranger Things 2 hit our screens on Friday, plunging thousands into a spooky weekend of binge-watching the show. WHO ELSE ISNT GOING OUT THIS FRIDAY BECAUSE THEY ARE BINGE WATCHING STRANGER THINGS? — Stranger Things (@itsSTquotes) October 24, 2017 As is tradition with shows that we love, the Brandwatch React team collected social media data […] Read more

Entertainment By Gemma Joyce on October 30th 2017

AR Data: Which Brands Are Storming Ahead When it Comes to AR?

As a futuristic buzzword, augmented reality is surrounded by wonder and big money. Who’s winning the race to mass uptake? We gathered AR data to find out. What is AR? Augmented reality, often confused with virtual reality and sometimes called mixed reality, is “a live direct or indirect view of a physical, real-world environment whose […] Read more

Topic Analysis By Gemma Joyce on October 27th 2017

Will the World Wear Smart Glasses?

Smart glasses, we are told, are the future. They’re going to help us remember stuff. They’re going to translate things before our eyes. They’re going to read temperatures, direct us and tell us the news. We’re going to see virtual objects in the real world, and they’re going to help us. According to the Chief […] Read more

Trending By Gemma Joyce on October 20th 2017

Twitter’s 10 Most Influential Lifestyle Bloggers in the US

We’re often asked whether Brandwatch can help identify influencers, with “influential lifestyle bloggers” one of the most sought-after groups. The answer, of course, is yes. We’ll show you just how to do it in this blog post. But when I was first told about this being a popular topic of inquiry I was surprised – […] Read more

Influencers By Gemma Joyce on October 19th 2017