Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.

253

We Went Out Out Last Night So We Decided To Write About Hangover Data

I awoke suddenly at 6 am this morning with an overwhelming urge for sugary, sugary fruit juice, a large Domino’s pizza and to stand under a healing waterfall, if such a thing exists. It could only mean one thing. The hangover … Read more

Topic Analysis By Gemma Joyce on July 26th 2017

The Internet Reacts to Game of Thrones Season 7, Episode 2

Episode two of Game of Thrones Season 7, Stormborn, is out and we have the data. **SPOILER NOTES: There are two parts to this post. In the first, we won’t go into the details of what happened in the episode … Read more

Entertainment By Gemma Joyce on July 24th 2017

Cup Conspiracy: Finding the ROI of Starbucks Baristas Spelling Your Name Wrong

Everyone’s done it. Well, at least lots of people have, given 70 million customers visit Starbucks each week. You’ve gone to Starbucks, given the barista your order and name, waited patiently for your drink and then received a surprise at the … Read more

Topic Analysis By Gemma Joyce on July 21st 2017

Olive Garden is Bouncing Back. Can Social Data Explain Why?

Electronic point-of-sale systems, guest forecasting software and wait-time sharing across nearby restaurants are all examples of customer-first technology that Olive Garden, under the powerful umbrella of Darden Restaurants, would invest in earlier than most chain restaurants. It was this forward … Read more

Topic Analysis By Gemma Joyce on July 19th 2017

The Internet Reacts to Game of Thrones Season 7, Episode 1

Game of Thrones Season 7 is finally here and, as always, the Brandwatch React team could not wait to get our hands on the data surrounding reaction to the premiere. This year we’re tracking mentions of each episode across Twitter, Facebook and … Read more

Entertainment By Gemma Joyce on July 17th 2017

Infographic: We Analyzed 1 Million Game of Thrones Reddit Posts. Here’s What We Found

When George RR Martin began writing A Song of Ice and Fire he probably didn’t anticipate the incredible following the characters and the world that he created would one day generate. Not only did he write a bestselling book series, … Read more

Entertainment By Gemma Joyce on July 13th 2017

Where Do Your Customers Get Their News?

For all the talk of fake news and misinformation, the places we get our news still make up important parts of the way we see the world. As such, it’s vital that brands know where their customers are getting their news. Is … Read more

Marketing By Gemma Joyce on July 13th 2017

Amazon Prime Day: 10 Things People Want to Buy

Amazon Prime Day is upon us and thousands of people are discussing the deals online. The Brandwatch React team jumped straight into the data to find out what people were talking about and what they intended to buy in the day … Read more

Trending By Gemma Joyce on July 11th 2017

Fast Data: No Excuses For Cricket Star Sachin Tendulkar’s Get Fit Campaign

Exercise might not be the first thing to spring to mind on a Monday morning, but world famous cricket star Sachin Tendulkar has caused quite the fitness stir. In a tweet to his 17 million followers (which has recently been deleted), … Read more

Trending By Gemma Joyce on July 10th 2017

Dog People vs. Cat People: We Analyzed 43k Twitter Accounts To Find Their Differences

It’s a tail as old as time. Cat people and dog people have always been at war. In fact, the vicious feud is something we’ve covered before on the Brandwatch blog. But is it all nonsense? After all, and as our adorable header … Read more