Brandwatch Blog Articles by Gemma Joyce

Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week

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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week

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Five Cool Things You Can Do By Analyzing Who People Follow on Twitter

Following an account can mean different things to different people. Some people follow because they agree with an account’s views and enjoy their content. Others, although probably fewer, follow because they detest the account’s content but are nonetheless interested to see it. Others follow because the account provides an important service to them – it […] Read more

By Gemma Joyce on November 9th 2017

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple […] Read more

Trending By Gemma Joyce on November 8th 2017

New Report: 25 Things We Learned Analyzing Billions of Tweets

6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments. Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result. We thought we’d team up with our partners at Twitter to reflect on some of the awesome insights we’ve uncovered […] Read more

Research By Gemma Joyce on October 31st 2017

Stranger Things Data: 545k Tweets Review The Latest Season

Stranger Things 2 hit our screens on Friday, plunging thousands into a spooky weekend of binge-watching the show. WHO ELSE ISNT GOING OUT THIS FRIDAY BECAUSE THEY ARE BINGE WATCHING STRANGER THINGS? — Stranger Things (@itsSTquotes) October 24, 2017 As is tradition with shows that we love, the Brandwatch React team collected social media data […] Read more

Entertainment By Gemma Joyce on October 30th 2017

AR Data: Which Brands Are Storming Ahead When it Comes to AR?

As a futuristic buzzword, augmented reality is surrounded by wonder and big money. Who’s winning the race to mass uptake? We gathered AR data to find out. What is AR? Augmented reality, often confused with virtual reality and sometimes called mixed reality, is “a live direct or indirect view of a physical, real-world environment whose […] Read more

Topic Analysis By Gemma Joyce on October 27th 2017

Will the World Wear Smart Glasses?

Smart glasses, we are told, are the future. They’re going to help us remember stuff. They’re going to translate things before our eyes. They’re going to read temperatures, direct us and tell us the news. We’re going to see virtual objects in the real world, and they’re going to help us. According to the Chief […] Read more

Trending By Gemma Joyce on October 20th 2017

Twitter’s 10 Most Influential Lifestyle Bloggers in the US

We’re often asked whether Brandwatch can help identify influencers, with “influential lifestyle bloggers” one of the most sought-after groups. The answer, of course, is yes. We’ll show you just how to do it in this blog post. But when I was first told about this being a popular topic of inquiry I was surprised – […] Read more

Influencers By Gemma Joyce on October 19th 2017

“But Her Emails!” Unpicking the Social Media Phenomenon That Is Hillary Clinton’s Emails

Hillary Clinton’s emails, or lack of emails, are obviously a controversial topic. While they were a huge part of the run-up to the election, they continue to come up in political conversations online. We decided to take a look at the subtleties of the conversation, specifically looking at two sets of phrases: Firstly anything related […] Read more

Politics By Gemma Joyce on October 12th 2017

Szechuan Sauce Scandal: McDonald’s Promotion Goes Awry

We are living through tumultuous times – times when the world needs ridiculous stories like the McDonald’s Szechuan Sauce debacle to get us through. Let me fill you in what happened, and I’ll throw in some data along the way. Szechuan sauce: A history Szechuan sauce was on the McDonald’s menu back in 1998, released in […] Read more

Trending By Gemma Joyce on October 9th 2017

eSports Data: Analyzing The Huge Industry That Some People Have Never Heard Of

If you’re not into eSports, some of the stats surrounding the rapidly growing industry can be surprising. I knew eSports were a thing, but this headline raised my eyebrows a couple of weeks ago, and a bit of Googling revealed plenty more gasp-worthy numbers. eSports typically consist of a multi-player video game played competitively with […] Read more

Entertainment By Gemma Joyce on October 5th 2017