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Published December 15th 2023

23 Social Media Holidays to Celebrate This January

Leverage these holidays to connect with your social media audience and supercharge your marketing strategy for the new year.

Join us in unfurling a new chapter as we journey through the month of January — our constant genesis. There really is a holiday for every inclination, whether it’s food-related or as niche as they come.

We’re off to a promising start, where creativity, knowledge, and inspiration intertwine with the spirit of celebration. 

January 1. New Year’s Day #NewYearsDay

January 2. Science Fiction Day #ScienceFictionDay

January 2. World Introvert Day #WorldIntrovertDay

January 3. International Mind-Body Wellness Day #MindBodyWellnessDay

January 4. National Trivia Day #NationalTriviaDay 

January 8. World Typing Day #WorldTypingDay

January 11. Human Trafficking Awareness Day #HumanTraffickingDay

January 14. World Logic Day #WorldLogicDay

January 15. National Hat Day #NationalHatDay

January 15. Blue Monday #BlueMonday 

January 15. Martin Luther King, Jr. Day (third Monday of January) #MLKDay

January 16. International Hot and Spicy Food Day #InternationalHotandSpicyFoodDay

January 17. Ditch Your Resolution Day #DitchYourResolutionDay

January 18. Get to Know Your Customers Day #GetToKnowYourCustomersDay

January 19. National Popcorn Day #NationalPopcornDay

January 20. Cheese Lovers Day #CheeseLoversDay

January 21. National Hugging Day #NationalHuggingDay

January 22. Community Manager Appreciation Day #CommunityManagerAppreciationDay

January 24. International Education Day #InternationalDayofEducation

January 25. Opposite Day #OppositeDay

January 28. Data Privacy Day #PrivacyAware

January 28. International Lego Day #LegoDay

January 31. Inspire Your Heart With Art Day #InspireYourHeartWithArtDay

Every date you see here offers the chance for your brand to put out truly spectacular and impactful content. We hope this helps you with inspiration for such a busy month. Happy New Year!January 1. New Year’s Day #NewYearsDayBillions of people around the world come together to celebrate the start of a new year as the clock strikes midnight. It tends to be a day of reflection, resolutions, and celebrations.

January 1. New Year’s Day #NewYearsDay

Billions of people around the world come together to celebrate the start of a new year as the clock strikes midnight. It tends to be a day of reflection, resolutions, and celebrations.

January 2. Science Fiction Day #ScienceFictionDay

It’s only right that the beloved genre gets its own unofficial holiday. From imaginative worlds to grand adventures, the day could be spent reading/ watching a work of sci-fi or cosplaying as your favorite character.

January 2. World Introvert Day #WorldIntrovertDay

Perfectly timed for after the hectic party season, introverts finally get to lock in some dedicated and much-deserved time to rest and enjoy some solitude.

January 3. International Mind-Body Wellness Day #MindBodyWellnessDay

It might sound cliché, but health is and will always be wealth. Boost your holistic well-being on this day however you see fit. Whether it's yoga, meditation, or a peaceful stroll, your only priority should be self-care and tranquility. 

@qubbusiness Prioritise your well-being on World Mental Health Day (and every other day, too)🧠 If you or someone you know needs help, remember that Queen’s University is here to support you: 🔴International Student Support Advisers 🔴Student Well-being Service for all students 🔴Mind your Mood: free mental health awareness workshops 🔴Mind Matters student society 🔴#QUBeWell framework #WorldMentalHealthDay #BeKindToYourMind ♬ dźwięk oryginalny - mertazy

January 4. National Trivia Day #NationalTriviaDay 

How much do you know about the world around you? This day is a great opportunity to find out in the most engaging and fun-filled way. Gather your friends and family and step up to the challenge to prove who's the real expert.

January 8. World Typing Day #WorldTypingDay

We do it every day, all day long. On devices, both large and small. Typing to send a meme or compose a work email. The art has come a long way from typewriters and has truly revolutionized the way we communicate with each other. This holiday is easy; just step up your click-clacking a notch.

January 11. Human Trafficking Awareness Day #HumanTraffickingDay

This is a noble effort to raise awareness about the horrors of human trafficking around the world. Join this global effort to combat modern-day slavery and support the organizations working to eradicate it.

January 14. World Logic Day #WorldLogicDay

This date corresponds to the date of death of Kurt Gödel and the date of birth of Alfred Tarski, two of the most prominent logicians of the 20th century. Celebrate intellectual history and the powers of critical thinking and logical analysis with some food for thought.

January 15. National Hat Day #NationalHatDay

A hat tells you a lot about a person. In the world of Harry Potter, it determines what house you’ll be in and, by extension, shapes the path of every student at Hogwarts. So we’re just saying… Hats are important.

January 15. Blue Monday #BlueMonday 

Welcome to the most depressing day of the year. First established in 2005, Cliff Arnall (who coined the term) has since come out to clarify that it was never his intention to dwell on the negative aspects of the day, but rather to encourage people to inject some life into their lives. 

January 15. Martin Luther King, Jr. Day (third Monday of January) #MLKDay

A great man and a beloved legend, this holiday calls for honoring the legacy of Martin Luther King, Jr. With his impact spreading beyond his home country of America, we strive to achieve his dream of equality and justice every day.

January 16. International Hot and Spicy Food Day #InternationalHotandSpicyFoodDay

Turn up the heat and dive into the flavors of your favorite spicy foods all day long. You could even put on Hot Ones to make it more entertaining; watch some of the world’s biggest celebrities struggle with spicy chicken wings.

January 17. Ditch Your Resolution Day #DitchYourResolutionDay

The ability to restrategize or go back to the drawing board when things aren’t exactly working out is essential. So, while you’re welcome to completely abandon your New Year’s resolutions, we find January 17 simply makes for a good day to adjust your goals.

January 18. Get to Know Your Customers Day #GetToKnowYourCustomersDay

Especially popular with small and medium-sized businesses and entrepreneurs, it’s all about showing appreciation and engaging meaningfully with your customer base.

January 19. National Popcorn Day #NationalPopcornDay

So many questions arise when it comes to this snack. Sweet, salty, or mixed? Should we put on a movie? What drink do you reach for when your mouth inevitably gets dry? Either way, eating popcorn is a great, tasty experience when it’s all said and done.

@marcustheatres 🍿 Happy #NationalPopcornDay to all! (Especially you psychos - how are you washing that down, bestie??) Pop on by Marcus Theatres today, January 19, for a FREE complimentary-sized popcorn! #movietheater #movietheaterpopcorn #popcorn #dontworrydarling #yourepsychotic #freepopcorn ♬ original sound - Majix

January 20. Cheese Lovers Day #CheeseLoversDay

I used to think that the moon was made of cheese. Maybe you did as a child, too. Even though that’s not true, it’s still a widely cherished food — rich, diverse, and perfect for your pasta, sandwich, or pizza. Let’s truly appreciate this gift to the culinary arts.

January 21. National Hugging Day #NationalHuggingDay

Created by Kevin Zaborney in 1986, the celebration underlines the importance of a single hug. It can brighten your day and express emotions that words can’t quite articulate.

January 22. Community Manager Appreciation Day #CommunityManagerAppreciationDay

They keep things running smoothly and use the internet as a tool to make sure everyone’s okay. Sounds like a real-life superhero that probably deserves a raise.

January 24. International Education Day #InternationalDayofEducation

Whatever form it manifests in, education has always been one of the cornerstones of human society and civilization. At the core of it all, it’s supposed to enlighten, challenge, and inspire the masses.

January 25. Opposite Day #OppositeDay

Immerse yourself into an experience where everything is upside down. Left means right, stop means go… The possibilities are endless. And the added perk is that most of us have extensive practice playing opposites from childhood.

January 28. Data Privacy Day #PrivacyAware

As more of the world we live in adopts digital systems, ensuring the privacy and safeguarding of our data is more important than ever. One way to go is reading about how you can play your part in protecting your online privacy.

January 28. International Lego Day #LegoDay

On this date back in 1958, Danish carpenter Godtfred Kirk Christiansen, first submitted his patent for the original Lego brick. Life has never been the same for children and adults alike. There’s no better time to whip out your Lego set and get to building (just make sure not to step on any of them).

@brickit_app Can we normalize the instant search for Lego builds and pieces? #lego #legotiktok #brickit #brickitapp ♬ original sound - Ian Asher

January 31. Inspire Your Heart With Art Day #InspireYourHeartWithArtDay

This day is your gentle reminder to allow art to awaken your emotions and stir your soul with inspiration. It doesn’t have to be just literal art, either. Music, photography, or any kind of creative expression counts too.

That’s a wrap  

Start your year off in style with our dynamic insights, designed to help your brand dominate social in January.

For more content to supercharge your social media and marketing arsenal, check out our Social Media Holiday Calendar 2024.

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