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Published July 4th 2022

The Best Free and Paid Facebook Analytics Tools

These free and paid Facebook analytics tools will help optimize your Facebook account by allowing you to constantly analyze and improve your efforts.

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. Facebook is the largest network with 2.93 billion monthly active users, and it’s often the first site brands turn to.

Thankfully, there is no shortage of Facebook analytics tools to help maximize its potential. Some of these solutions offer analytics for multiple social channels, which makes sense since most brands have multiple social accounts.

Many tools in this list often cover more than just Facebook, so you may find them helpful across social channels.

Paid Facebook analytics tools

Sometimes the best things in life are not free. Unsurprisingly, paid tools often have more features than their free counterparts. They offer free trials, so you can test them out to see which one fits your needs and expectations best.

Brandwatch Consumer Research

Brandwatch Consumer Research provides consumer insights drawn from over 100 million online sites and over 1.7 trillion historical posts. 

The tool allows you to monitor any owned Facebook pages and track what works for you over time to see how you're progressing.

Many metrics include data on your fans, reach, likes, and subjects people are talking about.

Brandwatch Consumer Research features topic clouds, sentiment analysis, and posts that include your impact score, so you can discover which individuals and posts are driving the conversation.

Consumer Research brings the power and customization of Brandwatch to Facebook analytics. Tags, categories, rules, alerts, and signals allow you to segment the data and automate processes. This enables you to make sense of the sea of web data and react to any crises or trends as fast as possible.

If you are looking for an enterprise solution to social intelligence that covers Facebook, along with millions of other sites, get in touch.

Brandwatch Social Media Management - Measure

Measure can take your brand on a practical tour across your social media analytics so you can understand your audience’ behavior and adjust your strategy accordingly. It saves time and lets marketing team concentrate on their core work.

Here are some of the features Measure helps brands to:

  • Find cross-channel insights

You can get a clear overview of the performance of your channels across networks and KPIs.

  • View metrics in real-time

Stay on top of the communication around your brand on social with real-time data delivered in a user-friendly way.

  • Design dashboards to empower the marketing team 

You can create a special dashboard for your team that reflects your goals and needs out of the intuitive and customizable templates available in Measure.

  • Create easily customizable reports

Measure simplifies your reporting process by easy-to-make reports that can be even scheduled to be sent to stakeholders.

BuzzSumo Facebook Page Analyzer

Understand which Facebook posts receive the most engagement, and benchmark your page performance.

Whether you’re diving into the power of influencers or comparing your Facebook page content against your closest competitors, BuzzSumo’s Facebook Page Analyzer enables you to conduct a deep-dive Facebook page analysis of social media engagement.

  • Benchmark up to 10 competitors and take learnings from the most engaging pages
  • Explore trends in engagement (likes, shares, and comments) over time
  • Inform your social scheduling strategy with date and time engagement data
  • Spot and act on content gaps and opportunities for different post types
  • Report on the performance of owned or client campaigns
  • Forensically examine the performance of your own Facebook page

Want to identify the top pages in your niche? BuzzSumo also has a tool for that. Facebook Pages helps you discover thousands of pages at a time, based on a relevant keyword.

From there, you can cherry-pick your top 10 pages to take over to the Facebook Page Analyzer for further investigation.

Cost: 30-day free trial, or access via Large ($299/month) and Enterprise (starting from $499/month) plans.

Brandwatch image
Brandwatch image


Gain insights about your audience’s demographics and activities. The tool tracks your reach (paid and organic), engagement (including types of behavior), and content (different types of posts). SoTender also produces reports and gives you recommendations based on the data.

You can schedule and publish posts and easily manage your workflow if working as part of a team.

You can receive alerts, helping you stay on top of negative comments and avoid crises.

The tool allows you to track any brand, meaning you can use it for competitor analysis and industry benchmarking.

Cost: From $59/month, with a free 14-day trial.


Features a web-based dashboard that shows real-time insights and provides detailed statistics about your content and audience.

Includes sentiment analysis and influencer score, and allows your team to work collaboratively on projects.

There are alerts to keep you up to date with any issues. This is another app that covers multiple social networks, including Facebook. Brand24 has a mobile app, so you can keep up to date with your social media analytics on the go.

Cost: 14-day free trial, a personal/small business package is $59/month

Social Bakers

Tracks Facebook, Twitter, and YouTube for your pages and those of your competitors.

This means your reports can focus exclusively on your page or compare your Facebook metrics to your competitors’. You can choose from their template or custom build your own and download it as a PDF. It includes fan count and growth, and location.

Post engagement includes the usual breakdown of times, engagement types, and response rates. There is also a breakdown of your top five most engaging posts (over the timeframe of your choosing).

Rival IQ

Rival IQ provides analytics for a wide range of channels.

This includes a range of social media (including Facebook), SEO, SEM, and web page analytics. In addition to looking at your data, you can keep an eye on your competitors.

The platform covers a range of metrics, including audience, influencers, mentions, engagement, and sentiment. It has an unusual feature that monitors all of your competitors’ social media bios and updates, should any of them change.

Different types of reports are available, or you can build your own. The platform has alerts, meaning you can stay up to date on popular posts from competitors.

Cost: Plans start at $239. 14-day free trial available.


Unmetric is another tool that offers a complete social media analysis. Besides Facebook, it also includes Twitter, YouTube, Instagram, Pinterest, and LinkedIn. Track your pages and your competitors, and compare these to an industry benchmark. The Unmetric analytics are in-depth and varied, including all the metrics listed for the above social networks.

The charts include a welcome feature that summarizes each chart's main insights in plain English. You can view a breakdown of the stories posted to your or competitors’ accounts (event, content, advert, employee stories, etc). The real strength is in campaign categorization, which lists different campaigns and a breakdown of post types, engagement, and top posts.

Another strong feature is content discovery, which provides ideas based on topics, competitors, or industry, and allows you to search for keywords.

Cost: Plans start at $1,000 a month.

Free Facebook Analytics Tools

Facebook Insights

Of course, the first place to start is Facebook itself, which provides analytics through the Insights platform. The tool is available to any admin of your company page. 

It provides detailed metrics about your posts and the engagement they earn. Audience analysis can help you better understand your fans, including demographic and location breakdown.

Engagement metrics can be seen in an overview or for each specific post, helping you understand what type of content works best.

The Likes page breaks this down into paid and organic, so you can analyze your promoted posts' value. There are further metrics on video views, actions taken on your page, and the reach of your posts.

The level of detail is impressive. Even if you choose to employ another Facebook analysis tool, you will probably use that in conjunction with Insights.


A simple, free-to-use tool that allows you to enter any Facebook page without authorization to measure and analyze its performance.

It gives the page a grade out of 100 and compares it with other pages in the industry. This means you can have a sneak peek at your competitors’ pages too.

The report includes various sections and each comes with a metric and suggestions for improvement.

Metrics like engagement rate, timing, and length of a post all have recommendations to improve your output and help you drive more engagement.

Cost: LikeAlyzer is a free tool provided by Meltwater, which also offers more detailed analytics.


Agorapulse offers two free Facebook tools. One allows you to benchmark your page, telling you if your content is performing above average and which metrics require attention. The second allows you to run competitions, quizzes, and sweepstakes on your timeline.

The main suite is a management and engagement tool for several social media accounts, including Facebook.

As you engage through Agorapulse, it tracks your response rate and time to reply. The tool includes the most influential users and the user who talks about you the most.

Detailed reports include page level and timeline level analytics.

You can see a breakdown of paid, organic, and viral reach. And you can understand which type of content works best because the tool has a calculator to work out the ROI of your Facebook marketing. Reports are customizable and can be downloaded as a 20-slide PowerPoint presentation.

Cost: Two free Facebook tools are available. Main suite $39/month with a no-questions-asked refund policy.


Cyfe isn’t strictly speaking a Facebook Analytics tool.

It’s an online business dashboard that integrates a wide range of widgets to cover different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media.

In fact, there isn’t just one Facebook widget, but over 50. You can customize your dashboard to display only the data that matters to you, with an impressive degree of segmentation.

You can start with an overview of your page metrics, then dive in deeper with widgets that display stories, posts, views, likes, impressions, check-ins, users by country, adverts, and more. You can also download reports of your data in various formats.

Cost: Cyfe is free with limited dashboards, a premium account is $29/month.


Quintly covers Facebook, Twitter, LinkedIn, Instagram, and YouTube, but it has a free tool for Facebook analytics. The main suite is another dashboard tool, coming with a standard dashboard that can be customized to suit your needs.

You can have multiple dashboards to track different clients or customers.

It covers your social profiles and that of your competitors, visualizing data to help you understand the best content and comparative metrics. There is data covering influencers, customer care, sponsored post detection, content, and more. In fact, the analytics cover over 250 metrics, and reports can be easily generated and customized.

Cost: Facebook analytics tool is free. Full suite prices start at $100/month, with a 14-day free trial.

That's a wrap!

There are so many opportunities out there to improve your performance on Facebook. Choose wisely the best tool for your brand to address the needs of your team and help you accelerate your marketing efforts.

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